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VERSION:1.0
BEGIN:VEVENT
DTSTART:20061008T150000
DTEND:20061008T153000
SUMMARY;CHARSET=WINDOWS-1251:Holding a Press Conference as the Key PR Campaign Event (Olga Manannikova, Softkey)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nA successful press conference is like a good date: it brings the direct result and promotes further development of relations. This is why the event has to be organized in such a way as to: \na) meet exactly the people you want to meet; \nb) get them interested without appearing obtrusive; \nc) give hope for fruitful long-term relations; \nd) make them look forward to the next meeting; \ne) when you succeed, be sure to call and invite them for a new meeting.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:D23874A221E9CE866CD07D9E71D21AF7
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END:VCALENDAR