BEGIN:VCALENDAR
VERSION:1.0
BEGIN:VEVENT
DTSTART:20061006T100000
DTEND:20061006T100500
SUMMARY;CHARSET=WINDOWS-1251:Opening address (Felix Moochnik, Softkey)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:62CE5A4A3CA7C6DE6FD21D1EDCA800F1
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T100500
DTEND:20061006T102000
SUMMARY;CHARSET=WINDOWS-1251:Welcome speech from Ministry of IT and Comunication of Russia (Dmitry Milovantsev)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\n
LOCATION;CHARSET=WINDOWS-1251:No information
UID:9F51550C91390FE4EA97BA48728CCE9A
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T102000
DTEND:20061006T104500
SUMMARY;CHARSET=WINDOWS-1251: Industry Statistics and Business Overview (Brant Pallazza, Digital River)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:81D88142B0F29F9DF0C7B7B21DF89631
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T104500
DTEND:20061006T111000
SUMMARY;CHARSET=WINDOWS-1251:Microsoft Partnership Programme and Resources for software developers - 2007 (Vitaly Ozhigov, Microsoft)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\nThe report will cover major benefits to software developers in the framework of Microsoft Partnership Programme and a number of initiatives of the Russian Representative Office of Microsoft directed at the development of Russian software developers businesses.\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:7129C4AD6C0DFA130459027EAEC1F4FD
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T111000
DTEND:20061006T113500
SUMMARY;CHARSET=WINDOWS-1251:The Entrepreneur’s checklist: from good idea into a great business (Alexander “Sasha” Galitsky)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\nFrom serial entrepreneur and now high-tech investor some practical tips to help you start and grow your business, how to turn your good idea into a great company? \nHow to learn from your and others “failures” and successes? Some specifics of initial start, growing and maturity stages will be presented. How and from whom to get practical help on the long way? When, from who and how to get financing for your business? \nHow to get consistency of your 5 strategies: product, sales, go-to-market, finance and HR? Motivation and control of your colleges, etc.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:5DC833C036DCED7A8DD95B4670A4F7BA
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T113500
DTEND:20061006T120000
SUMMARY;CHARSET=WINDOWS-1251:IBM Programmes and Resources for developers (Andrey Aristarkhov, IBM)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\nThe leading analysis firm IDC named IBM as the company using the `best techniques` in software supplier and developer support programmes. IDC reports give a high evaluation of continuous IBM investments in the development and improvement of such programmes. IDC points out that owing to its particular corporate structure and applied investment strategies, IBM was able to create a very mature and comprehensive programme for independent software suppliers, that is difficult for other companies to reproduce. IBM`s developerWorks programme has already provided assistance to over 5 million registered developers from various countries of the world. IBM has recorded high rates of growth in the number of participants from such developing countries as Brazil, Russia, India and China. In 2005, 500 new participants were registered each day. Reckoning with the fast-growing Russian software development market, IBM provides free access to software and hundreds of new toolboxes, technical and educational resources allowing to create applications on the basis of open standards for software developers, decision architects and students. Russia has one of the world`s largest and constantly growing army of developers. Recently, IBM has launched the Russian version of its technology resource for developers, IBM developerWorks Russia, which will help Russian developers improve their skills and keep up with the latest trends. 
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:E9C0922DC40BF72A99C617C55B55B048
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T122500
DTEND:20061006T125000
SUMMARY;CHARSET=WINDOWS-1251:Russian Internet market dynamics. 2001-2006 (Felix Moochnick, Softkey)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\nDuring the last five years, Softkey not only successfully operated on the Russian e-commerce market, but also intently followed it. How is the Russian Internet market growing, developing and changing? These questions can be answered through the analysis of the following aspects: 1. The modern IT landscape: last years` dynamics and current state. E-commerce statistics: market capacity, types of payment, growth of purchasing. Online shopper: individual and corporate sales, purchase geography, customer loyalty. Software e-sales: market capacity, catalogue sections statistics, number of authors and programmes. 2. Trends and forecasts. Software sales online: is box-moving dying? Russian e-commerce market development: e-content diversification, popularity of online payment. The future of e-commerce: are we anywhere near the civilized market?     
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:C084CB47DAC52303EC35EC5A1176086F
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T125000
DTEND:20061006T131500
SUMMARY;CHARSET=WINDOWS-1251:Software company development strategy: How to achieve international success (Andrey Sviridenko, SPIRIT DSP)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\nWhat`s the measure for a software company success: ideas, projects, quality, partners, clients, brand. Meeting the challenges of entering the global market. SPIRIT`s path to leadership: innovations, unique experience, problems, achievements. The company`s main resource – human talent. A key to success: powerful R&D and S&M. Companies: how to find the best experts. Specialists: how to get a job with a world-known company.  
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:95C55E7A505F4774887D04991AF1DDF2
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T133500
DTEND:20061006T140000
SUMMARY;CHARSET=WINDOWS-1251:Speech of welcome (Sanjay Parhasarathy, Microsoft)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:2E8AD9DCCD38586A2F491A910204E111
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T131500
DTEND:20061006T133500
SUMMARY;CHARSET=WINDOWS-1251:Rewarding by PC Magazine/RE (Oleg Lebedev)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Plenary\n\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:59FABF5D36509E3BCE98298C632453DB
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T150000
DTEND:20061006T154000
SUMMARY;CHARSET=WINDOWS-1251:How to Price Your Software  (Luca Giannone, Digital River)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nEver wondered how other companies price their products? How is it possible to attach a price to an intangible asset and maintain credibility on the one hand and maximize the revenue stream on the other? There are no secret formulas, but there are helpful approaches that should be considered.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:D29070D74D26538347F16B3795DFCB3B
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T154000
DTEND:20061006T162000
SUMMARY;CHARSET=WINDOWS-1251:5 questions about marketing that concern any manager (and the answers, of course) (Igor Mann, Arctel)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nSo, what is marketing? What tasks is it used for? \nHow can it be best organized in a company? \nWho should be responsible for marketing? \nAnd, finally, how does one measure its efficiency? 
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:88F5B34AB24D2C8CFA9C7A015F7D011F
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T162000
DTEND:20061006T170000
SUMMARY;CHARSET=WINDOWS-1251:These blogs then, are they any good at all? (Anton Antich, Microsoft. http://sundaybytes.com/  )
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n- How does a blogosphere work: brief course \n- how can I personally benefit from a blog? \n- How can my company benefit from a blog? \n- The principles of creating a successful blog \n- Conclusion: it`s all just getting started :) 
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:F771BE79564CBBFCADA1071922D44AFE
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T173000
DTEND:20061006T181000
SUMMARY;CHARSET=WINDOWS-1251:Particulars of software pricing (Dmitry Kharchenko,, Elcomsoft)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n- Peculiarities of software as a product and of its pricing. \n- Major software licencing types \n- Pricing strategies \n- General recommendations \n- Bundling
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:DF2B36F3FB0BE0BC68F0B53648E3A9DD
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T185000
DTEND:20061006T192000
SUMMARY;CHARSET=WINDOWS-1251:New method of software distribution (Svyatoslav Lushnya, SoftDeluxe)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nAnalysis of the competitive situation in the user software distribution market. Ideology of the«Giveaway of the day» service that allows extra income of up to $1000 a day per programme, and additional branding.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:B192E84229A7E040AB2BE7F67DEB4527
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T103000
DTEND:20061007T111000
SUMMARY;CHARSET=WINDOWS-1251:How to cooperate with Google (Sergey Burkov, Google)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nGoogle offers independent software developers a series of cooperation programs which will allow the developers to build their Internet-application on Google platforms, get free traffic and monetize their applications receiving a share of Google AdSense ads revenues.\nAmong such projects there are Maps API, Gadgets API and Google Coop.\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:46B3DF0DDCC3DAFCF3B22085C1F0AF52
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T100000
DTEND:20061007T103000
SUMMARY;CHARSET=WINDOWS-1251:oneNetwork Affiliate Program  (Cornelia Seitz, Director of Marketing Consulting, Tetyana Franke, Marketing Consultant, oneNetwork, Digital River )
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nLearn how the Digital River oneNetwork combines proven affiliate technology with the commerce engines giving you access to over 60,000 software specific affiliates to accelerate your online sales.\n\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:F1C08BBE7AA09C9DA99A5E2CDC579B5E
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T111000
DTEND:20061007T115000
SUMMARY;CHARSET=WINDOWS-1251:Partner Network: Rich or Famous? (Sergey Ryzhikov, Bitrix)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n1. What have we done and who needs it? (definition of market need, does it actually exist) \n2. Market capacity and volume: Confused definitions? Evaluation parameters (product price, distribution area, competitors, consumer segments, temporary fluctuations). \n3. Visual profile of a possible partner (what it really is and what it seems to be) \n4. "So where`s the money?" Who profits from whom and how much do they make? Transparency of cost estimates - a key to partners` trust. \n5. Ambitions and money - the unity of opposites. Anyway: rich or famous? \n6. Partners ... who are they: friends, comrades in arms, or a means of achieving the economic indicators? \n7. Should we confer with our partners when changing the pricing or licencing policy? Should we grant discounts to end users? Damping by partners. \n8. Marketing, PR, positioning - three components of success when working with a partner network. \n9. Human factor in the communication with potential and existing partners. Principal enemies of compromise: indifference, noninvolvement, ignorance or unwillingness to listen to the other party. \n10. Equi-distance and equi-proximity of partners. Should we grant exclusive conditions? \n11. Unconventional ways of communicating with partners - company traditions (partner contests, conferences, dinners, personal informal meetings) \n12. Managing a partner network online: partner certification system, sales statistics, rankings. 13. Success formula - mutual trust and openness.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:48D6CFBF16281300CCAA31710829FE8D
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T123000
DTEND:20061007T131000
SUMMARY;CHARSET=WINDOWS-1251:Business Continuity or Time Is Money (Pavel Khrapkin, Symantec Corporation)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nEverybody knows that software is not just to be sold to a client, but the client`s business objectives need to be met or `big money` saved by spending `small money` on a programme. This marketing textbook maxim becomes especially important when a product is offered to a large company of 100 employees or more. The simplest example with a one-day downtime of an Exchange Server in a company of, say, 500 persons earning $1000 per month each, may well result in losses amounting to $50 per day õ 500 = $25k. So the cost of downtime or business automatization failure may well be assessed. The British Business Continuity Institute actually adopted the PAS56 standard in order to resolve this issue. Symantec`s vast expirience in software product sales both to small companies and giant corporations around the globe allowed to develop a number of programme products and techniques permitting to evaluate the practical level of risk in dollars and cents, then select the right technology, and, upon its introduction, conduct a new assessment proving the risk level to have been reduced by a larger sum than the one that was spent on the project.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:7385D2B5403117638FE654B30B91D255
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T131000
DTEND:20061007T140000
SUMMARY;CHARSET=WINDOWS-1251:A Round Table on Corporate Sales - One Subject Viewed by Two Parties (Dmitry Kurashev (Famatech), Ashot Oganesyan (Smartline), Alexander Levchenko (Usergate), Andrey Glazunov (Mincomm))
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:0D7B8FE7F03DD37B7DC456F649C48BD1
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T150000
DTEND:20061007T154000
SUMMARY;CHARSET=WINDOWS-1251:Media Planning for Software Companies in the Internet (Mikhail Trufanov, RA Arton)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nMain ways to plan advertising in the internet. Determining the objectives of an advertising campaign. Ru.net audience and possibilities of its segmentation for software developers. Determination of price limits for software companies` advertising in the internet. Ways of media plan optimization. 
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:A6B72AAC7C74A060F8DC3424554E5845
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T154000
DTEND:20061007T162000
SUMMARY;CHARSET=WINDOWS-1251:Methods of Increasing the Efficiency of Contextual Advertising (Nikolay Shestakov, Sales Group Manager)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nContextual advertising market trends, methods and techniques of increasing the efficiency of contextual advertising. Yandex`s special features. Directa for advanced users. Techniques of analysing the results of contextual advertising campaigns. 
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:2382EE7D0ACB5C5DC22F0A9F77696EE7
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T162000
DTEND:20061007T170000
SUMMARY;CHARSET=WINDOWS-1251:Internet Efficiency Measurement  (Fedor Virin, Mail.ru)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n- Methods and tools for the measuring of internet marketing efficiency, \n- efficiency criteria, \n- post-click analysis, \n- integrated communications research methods 
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:07892268B4806E5EEE882465A712B318
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T173000
DTEND:20061007T181000
SUMMARY;CHARSET=WINDOWS-1251:Promotion of Software Companies` Websites in Russian Search Engines (Mikhail Kozlov, Ashmanov and Partners)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nWhat kind of audience do you need. Selecting the demand: how to screen the right way. Working with links. 
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:4F59E17A2BA73A0BDA721BCECB0A32E0
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T150000
DTEND:20061008T153000
SUMMARY;CHARSET=WINDOWS-1251:Holding a Press Conference as the Key PR Campaign Event (Olga Manannikova, Softkey)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nA successful press conference is like a good date: it brings the direct result and promotes further development of relations. This is why the event has to be organized in such a way as to: \na) meet exactly the people you want to meet; \nb) get them interested without appearing obtrusive; \nc) give hope for fruitful long-term relations; \nd) make them look forward to the next meeting; \ne) when you succeed, be sure to call and invite them for a new meeting.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:D23874A221E9CE866CD07D9E71D21AF7
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T134500
DTEND:20061008T140000
SUMMARY;CHARSET=WINDOWS-1251:Developers Motivation Fund: When Money Goes First (Alexander Lozhechkin, Microsoft)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nThe report is dedicated to the results obtained by the developers motivation fund set up by Microsoft in cooperation with Softkey. With help from the fund, developers of end-user applications get the opportunity to receive extra financing for their developments until the first sales of the application. Hundreds of requests have been considered during the time of the fund`s operation, several applications created with support from the fund have successfully found their way to the market and are bringing profit to their creators. In their reports, the fund`s organizers (Alexander Lozhechkin on behalf of Microsoft and Alexey Rovdo on behalf of Softkey) will speak about the fund`s activities, review typical mistakes and retell applicants` success stories.  
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:8F3657494DD60011AFEA4E642D837EA6
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T131000
DTEND:20061008T134500
SUMMARY;CHARSET=WINDOWS-1251:Software publishing & Sales in German Speaking Europe (Joost van Leur, Top Systems)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nThis presentation addresses the particularities of this market, publishing strategies, the generic aspects and what is specific to this market. Based on this there are a couple of entry strategies which will be discussed focussing both on Consumer/stand alone products and Enterprise/server/multi-user products. Also some pitfalls will be addressed that have to be avoided and by avoiding significantly increase the level of success.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:8320F4B5309532813B785DBB6AF2F312
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T181000
DTEND:20061007T185000
SUMMARY;CHARSET=WINDOWS-1251:PR in Germany - how to start business in one of the biggest Software markets in the world (Mirko Lange, talkabout communications gmbh)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n- Media landscape in Germany\n- Case studies - how other Russian software companies succeeded\n- How to choose the right PR agency in Germany\n- Six steps to get into the German media\n- Do`s and Don’ts of Media contact\n- Costs of a PR programme\n- Q&A session\n
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:6DCDDEBB756CB76E7CDC876DD434D308
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T120000
DTEND:20061008T123500
SUMMARY;CHARSET=WINDOWS-1251:Working with media in the extreme conditions of an exhibition (Andrey Kuzin, 3DNews.ru)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n- Planning of meetings (nobody`s dropping in) \n- Holding interviews (preparation of attractive tricks) \n- Materials for media (new traditions) \n- Making friends (nice and useful) \n- Media monitoring (who is who) \n- Online and offline media (differences and specifics) \n- Info-sponsorship (worth nothing but admired) \n- Night life (all`s just getting started)
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:4E5D6B6FB74A6C7EAF360F09FB9E6A2D
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T123500
DTEND:20061008T131000
SUMMARY;CHARSET=WINDOWS-1251:A fatal mistake of software company`s PR manager or practical tips for working with media (Alexander Andreev, Promt)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nThe importance of media contacts in software product promotion is self-evident, but how can PR communications be made really efficient? The report will include a review of individual cases of typical mistakes made by PR specialists in their work with mass media and present a number of recommendations for increasing the media contacts efficiency.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:75D1E6690505A2465BC2C13558FA0651
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T153000
DTEND:20061008T160000
SUMMARY;CHARSET=WINDOWS-1251:Working with western PR-agencies (Anton Levchuk, Famatech)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n- selection of the appropriate PR-agency,\n- creation of the working process,\n- work control organization,\n- press-tour: organization, realizationm, follow-up,\n- estimation of PR-agency activity
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:D13B0AC45F5E63813FAAEEC099337CD9
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T160000
DTEND:20061008T164000
SUMMARY;CHARSET=WINDOWS-1251:Product or Service - Which Model Is the Better One? (Alexander Lyskovsky, Alawar Entertainment)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n- Comparing the product and service models of software promotion and sales ; \n- Examples from parallel universes - music, games and other digital content; \n- Examples from cross universes – Offline; \n- How all of us can use similar experience – cases of changed IT sales models; \n- The main question: who are we – developers and sellers or creators of a community?
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:001D545AF9BC349AB64C792E1593156E
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T164000
DTEND:20061008T170000
SUMMARY;CHARSET=WINDOWS-1251:Asian Markets Specifics (Vitaly Shipitsin, SmartLine Inc)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:65D0A13ECBD98A8C0556C415A94D7AA5
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T181000
DTEND:20061008T185000
SUMMARY;CHARSET=WINDOWS-1251:DOWNLOAD.RU as a means of promotion and sales on the domestic software market (Alexander Puchkov, Download.ru)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n- Difficulties that software developers experience in promoting via the internet in Russia \n- New possibilities of Russia`s oldest software catalogue Download.ru for software developers and resource visitors \n- DOWNLOAD marketing programme for software developers. \nIn particular, software developers will be able to learn how to profit with our assistance and how to bring more target audience to their resources.  
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:F3A2C6111A4597D8329CAD78FC2DA277
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T181000
DTEND:20061006T185000
SUMMARY;CHARSET=WINDOWS-1251:Using Multi Variate Testing (MVT) to increase conversion rates (Christian Blume, cleverbridge AG)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nMulti variate testing (MVT) is a way to analyze a variety of changes to a given status quo and the impact these have in the conversion rates. While this methodology has been used for decades in the "real world", the e-commerce industry is catching up in implementing MVT to create and analyze different cart and checkout configurations. MVT is about improving your conversion rates by replacing "gut feeling" with "facts" to drive your online sales.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:7F314B45AD93AF426D71EE845246DD9A
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T185000
DTEND:20061007T192000
SUMMARY;CHARSET=WINDOWS-1251:Additional revenues from affiliate networks, SEO and cooperation with software archives (Svaytoslav Lushnya, Victor Sazhin, SoftDeluxe )
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\nReview of the internet software distribution – decreasing efficiency of software distribution through software archives and affiliate networks, methods for output increase, the reasons for growing importance of SEO and advertising in PPC search at the promotion of products. Presentation of service that gives extra revenue stream from SEO and software archives. 
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:683D22BF6300A0F6983E2CE77FC4AE05
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T173000
DTEND:20061008T181000
SUMMARY;CHARSET=WINDOWS-1251:CD as a lucrative means of software promotion and advertizing  (Mikhail Zlokazov, BUSINESSSOFT)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Marketing, Advertising and PR\n\n1. The today’s market of CDs estimates 100 mln of advertisement units. \n2. The condition for placement of your software in this market is working with a large publisher. \n3. Revenues in this sector are immense. \n4. Specifics of agreements – royalty + fix. \n5. Examples of agreements with developers. \n6. Possibilities of co-development. \n7. Developers management from the point of view of a publisher. \n8. Frequent mistakes made in working with publisher.
LOCATION;CHARSET=WINDOWS-1251:Sokolniki
UID:89A0B8905B6ABED90D9B08D22466FBB1
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T150000
DTEND:20061007T154500
SUMMARY;CHARSET=WINDOWS-1251:Trademarks and copyrights in shareware business (Igor Motsnyi)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n1. Why shareware developrs need trademark?\n2. What you can and should register as trademark?\n3. Practical aspects of registration in Russia.\n4. Trademark amd domain name.\n5. International trademark registration\n6. Meaning of copyright\n7. Types of copyright\n8. Products made as part of contract obligations\n9. Copyright registration in Russia\n10. Trademark vs Copyright
LOCATION;CHARSET=WINDOWS-1251:Arbat
UID:647811EA883E9F8181D5811EC9F6A8BE
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T124500
DTEND:20061008T133000
SUMMARY;CHARSET=WINDOWS-1251:Remote development organization: common issues, finance, motivation (Alex Savkin)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\nRemote development - does it worth it?\n- Risks and possibilities\n- Budget\n- Risk mitigation\n- Remote development in action\n- Project release and development\n\nFinancial and other methods of motivation\n- Who is working for you?\n- Why motivate?\n- When you can use financial or non-financial methods of motivation
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:49BC50A7FC8A305FDC6CAA9EC27A23D6
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T154500
DTEND:20061007T163000
SUMMARY;CHARSET=WINDOWS-1251:Once again, patents:  would anyone like to be richer by a modest $100M? (George S. Bardmesser, femidaR.us)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n1. What are patents used for?\n2. What are American patents used for?\n3. Apple Computer, and a modest $100M\n4. Microsoft, and a modest $115M\n5. A small personal story about patents and a modest $600M\n
LOCATION;CHARSET=WINDOWS-1251:Arbat
UID:9BB98D4EFC86CD30F81C0D215F487B68
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T173000
DTEND:20061007T181500
SUMMARY;CHARSET=WINDOWS-1251:Corporation building: little plan for a big success. (Dmitri I. Dubograev, femidaR.us)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n1. "Who is the author" - main questions of intellectual property creation.\n2. "Where to put the awards?" - funds accumulation, credit history, reputation.\n3. "Who is the guilty one?" - personal property protection.\n4. "How to distribute `330 each`?" - partners relationship.\n5. "Where to put the protection?" - valnerabilities of a new business.\n6. "Selling air" - how to deal with investors.\n7. "Can I leave now?" - exit strategies and retirement
LOCATION;CHARSET=WINDOWS-1251:Arbat
UID:9873FFF93C0B21EA868F901995045DC0
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T150000
DTEND:20061008T154500
SUMMARY;CHARSET=WINDOWS-1251:Patent mechanics in IT business (Radchenko Michail , softpatent.ru)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n1. Basic patent techniques\n2. IT-object patents\n3. IT-operation patents (document flow, payments, access, e.t.c.)\n4. International patents\n5. Technology transfer\n6. Patent research - first and key step of IT development\n
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:4EA6C77A8063A13F8306E868E4CF1873
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T120000
DTEND:20061008T124500
SUMMARY;CHARSET=WINDOWS-1251:Specifics of distribution and reseller agreements in EU. Creation and management of IT company in EU. (Alexandre Kolosovski, International Legal Counsels PLLC (femida.eu))
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n1) Recent changes (2006) as a result of changes in a sales methods of specialised distributors in EU\n2) Practical results of most vulnerable points of agreements:\n- analisys of a typical agreement\n- online and offline agreements\n3) Most important questions to discuss before signing an agreement:\n- responsibilities of the sides\n- trade secrets\n- proffetional insurance and warranties\n- taxes, VAT and refunds\n- rights and jurisdiction\n4) Company in EU - most convenient ways for an IT business\n- recommended organization forms\n- recommended countries\n- profit margins\n- non-resident management\n- taxes
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:8FC6EF204777082D546BABA7B157482C
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T181500
DTEND:20061007T191500
SUMMARY;CHARSET=WINDOWS-1251:Round table: Software piracy protection ()
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\nDmitry Sokolov \nIrina Petrova\nOleg Yashin\n
LOCATION;CHARSET=WINDOWS-1251:Arbat
UID:1C2B063D5E9BE7A4A98BEC2AB4EC0389
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T154500
DTEND:20061008T163000
SUMMARY;CHARSET=WINDOWS-1251:Right to register software and database (Dmitriy Markov, SoftKey)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:78B32E58CF759679C8B22137EC5FE0CA
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T163000
DTEND:20061008T170000
SUMMARY;CHARSET=WINDOWS-1251:Domain names and related legal issues. (Maxim A. Voltchenko, Duane Morris LLP)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n1. Reserving or registering a domain name does not give the domain name holder an “official” right to use that domain name free from legal claims. \n2. Domain name disputes: cybersquatting (and its types) and reverse domain name hijacking.\n3. Uniform Dispute Resolution Procedure (UDRP).  UDRP distinguished from litigation in court: remedies are limited to cancellation or transfer of the contested domain name. \n4. Overview of UDRP proceedings.  Statistics.  Selecting a forum (WIPO, NAF).\n5. Elements of a successful domain name challenge.\n6. Proof of bad faith registration and use.  \n7. Domain name holder’s defenses. \n8. Commercial use of a domain name as trademark infringement.  Issues of priority, similarity and likelihood of confusion.\n
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:30E0CB9CAF1A694F26BF50A0EB1D6367
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T133000
DTEND:20061008T140000
SUMMARY;CHARSET=WINDOWS-1251:Unauthorized Use of Someone’s Trademark in Search Engine Keyword Advertising. (Maxim A. Voltchenko, Duane Morris LLP)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n1. The law is still evolving on whether or not unauthorized use of someone’s trademark in search engine keyword advertising constitutes trademark infringement and unfair competition.\n2. What is the problem\n3. Definition of trademark infringement under US law.  \n4. Couple Examples\n5. Important concepts: use in commerce, initial consumer confusion, nominative fair use.\n6. Recommendations for those who intend to use a competitor’s brand as a keyword.\n
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:0D1BB5D7C37D55B102A15976982925A6
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T163000
DTEND:20061007T170000
SUMMARY;CHARSET=WINDOWS-1251:Impleading and Administrative Prosecution for Breach of Software Developers` Rights in Eastern Europe  (Svetlana Busheva, Salomon Partners )
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Legal and Financial Issues \n\n1. Review of Eastern Europe laws related to software property rights.\n2. Types of responsibilitiy for software property rights violation.\n3. Who is responsible - persons, companies, other structures.\n4. Punishment (defined and used)\n5. Practical methods for dealing with software property rights violation.\n6. Legislation - case study, trends.\n7. Development of practical usage of the law.\n8. Possible trends for development of practical usage of the law in Russia.
LOCATION;CHARSET=WINDOWS-1251:Arbat
UID:C2E6F40654E87DAD5A69AE601CF69736
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T154000
DTEND:20061006T170000
SUMMARY;CHARSET=WINDOWS-1251:Panel: Russian Investment Specifics or Year Summary Viewed by VC (Roman Simonov (Intel Cap), Vladimir Bernstein (RU-tech /RTVP), Andres Susi (MTVP))
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nThe panel will include a discussion of investment funds` activities on the Russian high-tech market for the last 12 months. Representatives of venture companies most active on the Russian high-tech market will share their impressions, experience, expectations and problems they had working with the Russian companies they invested or did not invest in. They will also speak of the particulars of their funds and the requirements to investment subjects. Such companies as Acronis, SWSoft, Invisible CRM, SJlabs, Reksoft, etc. are known to have been invested in by the indicated venture funds.
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:A1A8B4058C44274FA6817A30A6DB9526
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T181000
DTEND:20061006T191000
SUMMARY;CHARSET=WINDOWS-1251:Panel: Living with Investor (Vlad Voznesensky (Invisible CRM, CEO), Anton Chizhov (Invisible CRM, ÑÒÎ), Dmitry Staviskiy (EverNote, Founder and President))
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nTwo companies founded by Russians that received investments from different financial sources will share their experience of the pre-investment, investment and post-investment periods, and their plans for the future. The companies will demonstrate the presentations that enabled them to convince the investors of the correctness and feasibility of their concepts.
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:BBE8076AA721CC0E99F3F02D22725E2E
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T150000
DTEND:20061006T154000
SUMMARY;CHARSET=WINDOWS-1251:A Success Story - SWSoft about the World of Virtualization (Maxim Tsiplyaev/Acronis, Alexander Tormasov, SWSoft)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nWithin a short period of time the SWSoft company won recognition in the field of virtualization and automatization. The company`s technical plans, operating principles and the possibility of cooperation with programmer groups and individual programmers will be spoken of by the company`s chief scientist. The success of scientific cooperation programmes with Russia`s leading universities - Moscow Physics and Technical Institute, Moscow State University, Novosibirsk State University, will also be reported. The implementation of the Parallels project that recently became one of the hits of Apple computer virtualization may be cited as a successful example of such development policy.
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:B28178537C208EF050D4217AAF63FA47
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T173000
DTEND:20061006T181000
SUMMARY;CHARSET=WINDOWS-1251:How do we invest in early stages? (Arkady Popov, Infinity RT Venture Partners)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nThe joint fund Infinity RT sets itself the task of providing `seed stage` investments and application of the proven and well-behaved `Israeli` model of high-tech company promotion. What will the fund be like and what role will it play in the Russian investment industry – all that will be contained in the fund representative`s report.
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:A8FB08BE34909E85589386CA0A7D82DF
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T100000
DTEND:20061007T104000
SUMMARY;CHARSET=WINDOWS-1251:Investment Readiness: One, Two, Three - Ready! (Alexey Gostomelsky (Partner), Sergey Karpov (Corporate Financing), ValueTech)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nIt is known that investors do not invest in ideas and sometimes not even in very interesting technological solutions. Investors invest in a business project, i.e. a well packed business implementation of a unique technological solution. The emergence of a service company like Value Tech on the market will allow to fill the gap between the entrepreneurs` hopes and investors` expectations. Value Tech representatives will share their intentions.
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:29B0185000F883690EC63B91904AFD96
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T110000
DTEND:20061007T112000
SUMMARY;CHARSET=WINDOWS-1251:Follow the Leader - IBM`s Tornado programme (Dmitry Rekesh, IBM)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nThe development of business relations between global market giants and young companies is known to always stumble across the formers` bureaucratic barriers. IBM is trying to resolve the problem by introducing its Tornado programme.
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:2D71F3797333F933A561DA1D16BD312C
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T104000
DTEND:20061007T110000
SUMMARY;CHARSET=WINDOWS-1251:The evidence of virtual worlds profitability or getting investment on innovation projects (Andronik Nazaretian, EnterNetica)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\n1. Îò òåõíîëîãèé ê áèçíåñ-ðåøåíèÿì. Áèçíåñ-ôàíòàçèè è ðåàëüíûé ðûíîê.\n2. Îòðåçâëÿþùèé ýôôåêò ôèíàíñîâîãî ïëàíà.\n3. Ó÷èìñÿ ãîâîðèòü íà ÿçûêå èíâåñòîðà.\n4. Äèëåìà: èíâåñòèöèè â êîìïàíèþ èëè â áèçíåñ-ïðîåêò.\n
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:11605570737E48976E672416D568DB1C
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T112000
DTEND:20061007T120000
SUMMARY;CHARSET=WINDOWS-1251:From an idea to business implementation (Anatoly Gaverdovsky, VDI)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nVDI company`s CEO will share his positive and negative experience in launching new projects and starting new companies on the basis of an existing business. One of the business ideas that were born in the depths of the  business value added off-shore company and implemented as part of an investment project will be presented in the form of case-study.
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:AEC33585C6C9E8DC5402D36E37B0B7C7
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T123000
DTEND:20061007T131000
SUMMARY;CHARSET=WINDOWS-1251:Why quality investment is required to build value (Sergey Gorbuntsov  (Analytical Consultant), Jason Smolek (Director), J&P Company)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nOur abstract draws on the question, of why even successful companies (and not only startups) need investment to avoid commercial stagnation, loss of market share, management complacency, or slowing of R&D and product-service innovation.\nIn our presentation, (J&P) will draw upon real case studies and examples from Russia and abroad of software, service and IT providers, who used, misused or even did not take investment and the consequences of each. We show compelling evidence that while many companies can grow organically to a point, further investment is required to reach the “next stage of growth” to reach critical mass and compete on a global basis.\nOur argument for Russian software, service and IT providers is that investment, if properly managed and bundled with real incentives and compliance can build value, in particular for improving their marketability, price competitiveness and competing in export markets. Russian software, service and IT providers have to attract quality investment (not purely financial) in order to compete with newcomers in Asian markets, where VC capital is becoming more available and direct competition from this region for Russia will become more dominant in the mid- to long-run.\n\n
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:4F14686756C3405C6285EF3449737E5E
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T131000
DTEND:20061007T135000
SUMMARY;CHARSET=WINDOWS-1251:Maximizing Company Value Through Strategic Partnerships (Mark Sochan)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Investment in IT-Business\n\nMark Sochan will speak about how Russian software companies can accelerate their software license sales in the US and global markets through strategic partnerships with key ISVs.  By accessing the large install base of customers, emerging technology companies can leverage the marketing muscle of large ISV`s to find a cost effective way to build a sales channel, align technology roadmaps, and to increase shareholder value.
LOCATION;CHARSET=WINDOWS-1251:Krymski Val
UID:96C22D290B5188222B6BCEC5EFAE365A
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T150000
DTEND:20061006T154000
SUMMARY;CHARSET=WINDOWS-1251:Marketing at the software development company. How to make the tail wagging the dog? (Andrey Nikishin, Kaspersky Lab)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nIn small software companies it is the technicians who run the whole business. It is them who decide what to develop, how to develop, and whom and how to sell the resulting product. For the technicians, marketing experts are like a fifth leg or, in the best case scenario, like the tail for a dog which always interferes with its owner. \n\nWe have already discussed the role of marketing in a software company at ISDEF 2005 and came to the conclusion that it is marketing that is to rule. So what can help the marketing tail to start wagging the dog? What tools can assist in that? \n\nThe report covers one of the tools from the marketing arsenal, the marketing research. When, in which cases this tool can and should be used, how to interprete the results.  
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:A84DAEDA421D17516D58564B4B7FCBAD
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T154000
DTEND:20061006T162000
SUMMARY;CHARSET=WINDOWS-1251:Software project life cycle - from fantasy to routine (Yuri Bakay, MindCruncher)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\n1. Starting out - formulation of an idea, benefits and dangers of pilot projects \n2. From individual to a group \n3. Project planning (tools, techniques, development stages) \n4. What people are required for successful operation (employees` specialties and qualification level) \n5. Growing the right way without crushing the product, the `growing pains` \n6. Completion of the project, support and further releases. Restructuring personnel. \n7. Documentation and product quality control at each development stage. 
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:4E144668E9C3F90A9194531039CDE72E
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T162000
DTEND:20061006T170000
SUMMARY;CHARSET=WINDOWS-1251:Time-management: how to be in time with life and job (Stanislav Zabrovsky, Îðãàíèçàöèÿ Âðåìåíè)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nModern time management in Russian `no road` conditions. \nNon-linearity of time and flexible planning. \nContextual planning in the diary and Outlook
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:007D9C46D95AC0395D1F60EB8EADEBD6
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T173000
DTEND:20061006T181000
SUMMARY;CHARSET=WINDOWS-1251:Specifics of IT staff motivation and retention (Ekaterina Kuzmina, ANCOR)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nMajor trends in the labour market information technology sector: \n\nIT specialists` remuneration levels (Western and Russian companies, previous year level compared).\nPresence/lack of compensation packages (Western and Russian companies, previous year level compared).\nAverage work time of IT specialists in one company. \n\nIT personnel specifics: \nlandmarks when choosing a job? \nWhat motivation and retention factors are principal in the IT sector? 
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:307C4694980B105DBC17D84FA5D2910D
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T181000
DTEND:20061006T184000
SUMMARY;CHARSET=WINDOWS-1251:International Distribution - Multi-Channel Strategies (Phil Schnyder, Avanquest)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\n
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:B0806CD51CF87C97257F7F05769903E3
END:VEVENT
BEGIN:VEVENT
DTSTART:20061006T184000
DTEND:20061006T192000
SUMMARY;CHARSET=WINDOWS-1251:Application difficulties with demand management in runaway companies (Denis Zapirkin, RUSSEE consulting)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nThe address is intended for companies` medium-level management staff, project managers, analysts and personnel department staff as well as the owners of small and medium companies planning a rapid development in the near future. \n\nThe modern software development and support market is actively progressing. Many companies encounter the problems of efficient business development, rapid personnel recruitment, employee qualification management, etc. \n\nAmong all these problems, the issues of efficient and high quality requirement management are the top priority ones, being the critical key to success. Only having a well established requirement handling process in place, a company has a chance to win tenders, steadily develop the business with existing customers and promote new services.\n\nAn effectively working process of requirement management affects such key indicators of project implementation and organization as productivity, efficiency, quality, customer satisfaction.\n\nThis report considers the interrelation of requirement management and other company activity domains, shows typical and `unique` problems of requirement management process intriduction, describes various approaches and presents some of the solutions for such problems. In particular, it covers the issues of personnel training, team integration and introduction of processes using toolboxes.
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:E14FA0027861FEB5AAB6074045AF671B
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T100000
DTEND:20061007T104000
SUMMARY;CHARSET=WINDOWS-1251:Feasibility analysis of starting a new business: from market analysis to estimation of investment efficiency and business plan development (Sergey Fenev, Corel Corporation)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\n
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:B5DDA18D5E6C578A791DA9122EAA2E4A
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T104000
DTEND:20061007T112000
SUMMARY;CHARSET=WINDOWS-1251:What does the russian IT markets gurus keep back from us? And Why? (Michael Kalinichenko, StarForce Technologies )
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nThe Americans believe that all companies are started the same way, with the help of three F`s: friends, family, fools (giving money for promises). But when a company is established and operating, the problem of further development comes up together with the question `what to do next and how?` So why is there a huge number of IT companies in Russia that never overgrow the 10, 20, maximum 30 employee level and only a few come over this threshold? \n\nWe read business luminaries` books, study marketing, contact investors (as of late :-) ), look at successful companies and listen to their wise advice, but somehow rarely repeat someone else`s success. Especially in Russia. And, most importantly, what do we overlook, and why can we not overcome this wizard boundary?
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:E36693B5275C502B38F6B1E28C1B6AC9
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T112000
DTEND:20061007T120000
SUMMARY;CHARSET=WINDOWS-1251:Increase of business effectiveness as an instrument of the company`s growth (Sergei Eliseev, Sunny Games LLC)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nThe main objective of business is to gain profit from business activity. However, a task that is by no means less important is the ability to constantly increase the profits which are the basis of sustainable growth. How to ensure a constant profit improvement without making substantial investments? \n\nWe would like to share our experience in organizing and developing a business that allowed to maintain high rates of growth during several years of the company`s existence. \n\nThe address will cover such issues as evaluation and selection of growth areas for main and auxiliary businesses, development monitoring and adjustment, optimization of business processes and reduction of expenses, employment of personnel and working with outsourcers. All the considered issues arose at different stages of our company`s existence and are taken from actual practice.
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:170BB69EB194052F420D8BBEA8708C00
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T123000
DTEND:20061007T131000
SUMMARY;CHARSET=WINDOWS-1251:Increasing Online Sales (David Halls, Digital River)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\n
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:8830C6A3F7C56A5738D12271F43217E1
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T131000
DTEND:20061007T135000
SUMMARY;CHARSET=WINDOWS-1251:Flexible software developement methodologies: application issues (Askhat Urazbaev, Luxoft)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nDesign teams` shifting to flexible development methods allows companies to obtain many obvious advantages. At present, the most important subjects for discussion are ways of facilitating that shift both for the company and individual project teams. The report discusses the issues of implementing flexible organization techniques. \n\nThe software development industry is reliving another revolution. The conventional `classic` approach to development is being substituted by the so-called agile techniques. The new approach allows to efficiently solve one of the industry`s biggest problems - changing requirements. \n\nAgile means iterative and evolutionary software development by self-directed and self-organizing teams.
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:B7CAE19A2E2CDF35CB20DB07936AA563
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T154000
DTEND:20061007T162000
SUMMARY;CHARSET=WINDOWS-1251:Expansion into markets abroad. Setting up of local offices (Michael Kanichev, PROMT Company)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nStrategy and tactics of accessing foreign markets. \nWorking with global distributors - advantages and shortcomings.\nDangers of interacting with retail networks. \nLocal office - pros and cons.
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:501A4F23479A44539D3ED15356EA6826
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T150000
DTEND:20061007T154000
SUMMARY;CHARSET=WINDOWS-1251:Controlling employees` work (Andrey Mirron, IPI® Business Solutions, Inc.)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nObjectives, tasks, and their control - what is it required for? \nHow it can be. \nHow it should be.\nHow it should not be. \nPerformance control is not only about tasks, first of all it is about feedback. \nWhy can the classic scheme of corporate performance (Outlook tasks) not be used. \nWhat should employees be engaged in? Employee`s central workplace, `work front for today`. \nWhat are the employees doing? Centralized `situation centre` as a powerful tool for management. \nNo talking. How employees can be left doing their jobs for weeks without asking them what they are doing. \nRemote employees, their interaction and control. \nA good report is better than a good conversation. How to correctly prepare reports. \nShould the ITIL standard requirements be used to the full extent or not? Convenient and not so convenient ITIL requirements. \nEconomy should be economic. Investment return and cost cutting when using task control systems. \nFlaws in some task control systems.
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:2890E94592A710AFB4375D306AE6D26E
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T162000
DTEND:20061007T170000
SUMMARY;CHARSET=WINDOWS-1251:Staff management through the conditions of the company’s impetuous growth. Luxoft’s successful experience. Twentyfold growth during five years (Elena Goryunova, Luxoft)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nTypical problems of company`s growth. \nGrowth mechanisms - personnel selection on the open labour market, turnover of staff, student programmes. \nPersonnel evaluation. \nMotivation – personnel stimulation systems. \nCorporate culture development in growth conditions. \nPersonnel satisfaction evaluation. 
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:41B7572DCFAE8BBA6CFB27292C6626AE
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T173000
DTEND:20061007T181000
SUMMARY;CHARSET=WINDOWS-1251:Typical mistakes in change management - russian practice (Pavel Bukov, Consulting company Rqlab)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\n1. "Change or die"! "Change management" - what do we include in that notion? Who in the company is responsible for change planning and implementation? \n\n2. "There are no accidental people in our business". Industry specifics of change management. Peculiarities of IT change implementation. \n\n3. "What is good for a Russian, is deadly for Germans". Cases of implemented changes in domestic practice. \n\n4. "What`s the adult way?" Useful models and techniques in change management practice.  
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:731C2A3445AEF0DDAF8BBD7292E20119
END:VEVENT
BEGIN:VEVENT
DTSTART:20061007T182000
DTEND:20061007T185000
SUMMARY;CHARSET=WINDOWS-1251:Application Service Providing (ASP) - flaws and success. A six-year experience of the IPI® Company (Andrey Mirron, IPI® Business Solutions, Inc.)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nWhat is Application Service Provider (ASP). \nHow easy life was 6 years ago. About quick business launch of an IPI® company. \nHow difficult life was 6 years ago. About the problems of IPI® company`s ASP-business. \nOne plate, two plates, and a ladder`s ready. How easy it is to give programmes in rent. \nApplication rental: once a house is built, get the money all your life? About keeping programmes updated. \nThe weak link. About payment acceptance. The weakest link. About the billing management and micropayment accounting. Once having lied. About the technical support of clients. Not by bread alone? About software rental through other means than the internet. A typical cost list for ASP business organization. You`ve got intellectual property? We`re coming for you! How to obtain synergy effect from cooperation with programmers. We are all a little `ASP`. Using the ASP model in everyday life.
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:D2624CBAB6DE629A385AB092A46E0AC9
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T120000
DTEND:20061008T124000
SUMMARY;CHARSET=WINDOWS-1251:The Elements (Serg Vostrikov, Devrace )
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nWho’s that here? \nProgrammers, self-employees, businessmen and managers. Motivation and sense. Killing time, working for ourselves, living worklife or selling ourselves at a good price? It is always you who is to blame.\nBusiness means boundless self-responsibility. And further is even worse. Delegation of duties. Your can not sew your head to everyone. The voice of one ma.. Creativity is our everything. Marketing of common sense. ‘Pu..pu…ca no pu..’ Selling everything. Russians eat much but often. Knowledge is power but gas suits better. But who cares? I would make millions if only I knew how. Is business education necessary for businessmen? Peculiarities and target group of business education.\n\n
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:D19F9FF73D760900E88D7513E2408761
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T150000
DTEND:20061008T154000
SUMMARY;CHARSET=WINDOWS-1251:The VoIP age: a new market for applications and a communication tool for your company (Andriy Zhylenko , PortaOne, Inc.)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nBrief description of the technology, overview of the modern market of VoIP applications and perspectives on future development. New opportunities for small and medium size software vendors.\n\nUsing VoIP internally in your company. How do you make your startup look "big" and "respectable"? How to turn the fact that your employees are in different locations and time zones from an annoyance into a benefit? How to stay connected while traveling?\n\nEstablishing 24/7 technical support for a software product (using PortaOne as an example). Organizing the work in shifts, using productivity tools, enabling knowledge exchange.\n
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:1E5F3F9C36EF736E3A7782FD9A6BC426
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T124000
DTEND:20061008T132000
SUMMARY;CHARSET=WINDOWS-1251:Local Markets versus Online Sales (Andreea Dinu, Avangate BV)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\n1. Local markets\n2. Online Sales Distribution\n3. Classic Sales Distribution\n4. Complete Solution\n\n\n \n
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:FE9FF5CCDAE956E4795441C3B1BD910E
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T154000
DTEND:20061008T162000
SUMMARY;CHARSET=WINDOWS-1251:«The right» localization (Denis Novikov, Logrus)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nISDEF forum participants are past the need of convincing that multilingual localization is essential service part of key business process stages. Everybody knows that we need this thing, but how to do it right? Should we do it fully in house, engage users willing to translate for free or contract professional services and if yes, how to choose from them?\n\nIn order to set your company to the right course, you should first fully realize that contract services is more profitable than do it in house; determine your own localization process maturity level, determine your needs and approach, formulate tasks that must be outsourced to save time and in-house effort.\n\nThe next step would be to use suggested supplier taxonomy to select appropriate supplier class, matching requirements for skills, reliability, capabilities, scalability and price rangeó.\n\n«The right» localization – is localization that fits you right.
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:3F038D455563C368036899C41E3F1602
END:VEVENT
BEGIN:VEVENT
DTSTART:20061008T162000
DTEND:20061008T165000
SUMMARY;CHARSET=WINDOWS-1251:Qualitative localization by volunteers by the example of Allway Sync (Viacheslav Mishchenko, Usov Lab)
CATEGORIES:EDUCATION
CLASS:PUBLIC
DESCRIPTION;CHARSET=WINDOWS-1251:Management and Automation in IT-Business\n\nProfessional translators, of course, know their business, but cost a lot. Software users know well what a programme is capable of, like it and want to see their favourite programme in their native language, so they are ready to translate it for free. \n\nIn order to obtain noticeable effect from the translation made by enthusiastic users, it is important correctly organize communication with these users, for them to feel being listened to. As a minimum, promptly reply to letters and use the latest translations in new releases. As a maximum, set up a system of translation and translator record keeping at your website in order to automatize the process. \n\nOne may ask onese lf whether programmes need to be localized or one could rather rely on the fact that all literate people know English. It is difficult to estimate how many people would still buy your programme even if it was not localized. We will try to assess, using Allway Sync as an example, how many users who do actually pay the money use localized versions.
LOCATION;CHARSET=WINDOWS-1251:Ochotny Ryad
UID:EEB2695A0660C4A6F8FF049D7FCE4A6D
END:VEVENT
END:VCALENDAR