Plenar Session
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19th October 2007, Friday
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Welcome from the conference commitee
| Topic language |
Russian |
| Duration |
5 min. |
| Start time |
09:55 - 10:00
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| Location |
SFERA |
Microsoft 2008 - new possibilities for software developers
 |
Vitaly Ozhigov, Sergey Eremin
Microsoft Russia |
В докладе будут рассмотрены новые технологические и маркетинговые ресурсы Microsoft , ориентированные на поддержку компаний-разработчиков, доступные как в рамках Партнерской Программы Microsoft, так и в рамках Инициативы Поддержки Российской Индустрии Разработки ПО.
|
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:00 - 10:30
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| Location |
SFERA |
Google and independent software developers
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Sergei Burkov
Google
Head of Moscow Engineering Center |
| Google APIs and co-distribution programs offer independent software developers opportunities to develop innovative web applications utilizing Google's components and infrastructure, bring them in front of millions of users, and monetize them. |
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| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
10:30 - 10:45
|
| Location |
SFERA |
"E-Commerce and Digital Distribution with Arvato"
 |
Dr. Martin Anduschus
Arvato Systems GmbH, Bertelsmann Group
VP ESD |
|
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| Topic language |
English |
| Duration |
30 min. |
| Start time |
10:45 - 11:15
|
| Location |
SFERA |
Digital distribution in Europe: be local to get global growth!
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Christian Desert
NexWay
VP International |
1) European market figures
- Key market figures
2) The local approach, a key success factor in digital distribution:
- The global European market is a myth; it’s a combination of heterogeneous markets with their own ecosystem. To succeed, a multi-local approach is a must do.
3) Major online retailers are going digital:
- Digital distribution is now seen by online retailers as a strategic channel to push |
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| Topic language |
English |
| Duration |
15 min. |
| Start time |
11:15 - 11:30
|
| Location |
SFERA |
"Trends, problems, and Russian software market growth"
 |
Boris Nuraliev
1C |
- Today's peculiarities
- High interest of government to the hi-tech market
- Lack of qualified personnel
- Home market piracy
- Openness to foreign market
- Enhancement of Russian companies efficiency |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:30 - 12:00
|
| Location |
SFERA |
Softkey & Russian software market
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Felix Moochnik
JSC SoftKey
CEO |
2001 - Legal software online sales are close to zero, while the piracy level is almost 100%. Russian developers don't consider the home market to be perspective.
2007 - Online sales of the licensed software take about 10% of the total sales. The piracy level decreased and reached 83%. Traditional distribution gives way to online sales.
During six years the market of online sales of legal software evolved significantly and this tendency is reflected in Softkey's activities. |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:00 - 12:30
|
| Location |
SFERA |
"Anatomy of company business model"
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
12:30 - 12:45
|
| Location |
SFERA |
