Marketing
03rd October 2009, Saturday
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Site Testing - How to Optimize Your Site to Increase Your Sales
|
Johanna Buckentin
DigitalRiver Senior Director |
This presentation will cover methods of merchandising and streamlining your website to create the best shopping experience for you end-users and your business. This presentation will also provide conference attendees with real statistics from actual site tests. |
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Topic language |
English |
Duration |
30 min. |
Start time |
10:00 - 10:30
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Location |
Hall 1-4 |
SEO for ISV. Tips and hints.
|
Mykola Rudenko
Submit-Everywhere.com |
No magic! Only practical hints based on thousands of case studies |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
10:10 - 10:40
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Location |
Hall 1-4 |
The Art of Converting Trials to Sales
|
David Halls
Reg.Net Director of Product Development |
Optimizing your trials for marketing and monetizing your products and your traffic. What you should expect for sales from offing trial downloads on your site. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
10:30 - 11:00
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Location |
Hall 1-4 |
The hard life of invisible seller
|
Yuri Bakay
MindCruncher CEO |
1. First obvious approach – Internet marketing a. SEO b. Site c. Documentation 2. Classic advertisement – is it really necessary? 3. Indirect advertisement in media 4. Different kinds of publications a. PR b. Editorials c. How to – tutorials d. Third party review and comparison e. Social sites 5. Publications in other media 6. Other ways to achieve visibility a. Training classes b. Schools and Universities c. Product implementation as a Web service 7. Conclusion – is it all really that expensive? |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
11:00 - 11:30
|
Location |
Hall 1-4 |
Growth strategy during the crisis: low-budget and effective promotion methods.
|
Eugene Lisovskiy
Famatech Marketing Director |
In my speech I will tell you how to effectively manage marketing department processes and what strategy to choose to make promotion activities more effective. I will also tell you about a method of calculating local market attractiveness and how to start a promotion on local market with minimal expenses. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
11:30 - 12:00
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Location |
Hall 1-4 |
Participating in a trade show: do's and don'ts.
|
Andriy Zhylenko
PortaOne, Inc. VP of Engineering |
How to maximize the positive impact of the show on your business. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
12:30 - 13:00
|
Location |
Hall 1-4 |
How and Why Does an Email Campaign Work? - Top tips to effective email campaign.
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Tetyana Franke
share-it! Business Unit Manager |
What is email marketing? What is its success rate? Which online marketing strategy works with all kind of products? All you need is an effective plan and right instruments! |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
13:00 - 13:30
|
Location |
Hall 1-4 |