Marketing

03rd October 2009, Saturday

Site Testing - How to Optimize Your Site to Increase Your Sales

Johanna Buckentin Johanna Buckentin

DigitalRiver
Senior Director
This presentation will cover methods of merchandising and streamlining your website to create the best shopping experience for you end-users and your business. This presentation will also provide conference attendees with real statistics from actual site tests.
 
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Topic language English
Duration 30 min.
Start time 10:00 - 10:30
Location Hall 1-4

SEO for ISV. Tips and hints.

no photo available Mykola Rudenko

Submit-Everywhere.com
No magic! Only practical hints based on thousands of case studies
 
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Topic language Russian
Duration 30 min.
Start time 10:10 - 10:40
Location Hall 1-4

The Art of Converting Trials to Sales

no photo available David Halls

Reg.Net
Director of Product Development
Optimizing your trials for marketing and monetizing your products and your traffic. What you should expect for sales from offing trial downloads on your site.
 
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Topic language Russian
Duration 30 min.
Start time 10:30 - 11:00
Location Hall 1-4

The hard life of invisible seller

Yuri Bakay Yuri Bakay

MindCruncher
CEO
1. First obvious approach – Internet marketing
a. SEO
b. Site
c. Documentation
2. Classic advertisement – is it really necessary?
3. Indirect advertisement in media
4. Different kinds of publications
a. PR
b. Editorials
c. How to – tutorials
d. Third party review and comparison
e. Social sites
5. Publications in other media
6. Other ways to achieve visibility
a. Training classes
b. Schools and Universities
c. Product implementation as a Web service
7. Conclusion – is it all really that expensive?
 
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Topic language Russian
Duration 30 min.
Start time 11:00 - 11:30
Location Hall 1-4

Growth strategy during the crisis: low-budget and effective promotion methods.

Eugene Lisovskiy Eugene Lisovskiy

Famatech
Marketing Director
In my speech I will tell you how to effectively manage marketing department processes and what strategy to choose to make promotion activities more effective. I will also tell you about a method of calculating local market attractiveness and how to start a promotion on local market with minimal expenses.
 
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Topic language Russian
Duration 30 min.
Start time 11:30 - 12:00
Location Hall 1-4

Participating in a trade show: do's and don'ts.

no photo available Andriy Zhylenko

PortaOne, Inc.
VP of Engineering
How to maximize the positive impact of the show on your business.
 
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Topic language Russian
Duration 30 min.
Start time 12:30 - 13:00
Location Hall 1-4

How and Why Does an Email Campaign Work? - Top tips to effective email campaign.

Tetyana Franke Tetyana Franke

share-it!
Business Unit Manager
What is email marketing? What is its success rate? Which online marketing strategy works with all kind of products? All you need is an effective plan and right instruments!
 
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Topic language Russian
Duration 30 min.
Start time 13:00 - 13:30
Location Hall 1-4