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Legal section
Section date(s) : 02.10.2009
Moderator(s):
Motsnyi Igor, igormotsnyi@hotmail.com
VOLTCHENKO Maxim, max.voltchenko@gmail.com
-
5 things you need to know to protect your Intellectual Property (IP), while not spending much money. IP in the time of crisis
-
Intellectual property in software business. How to make your business risk-free. Practical guidelines
-
Tax issues in software business
-
Contesting legality of Ministry of Finance letters regarding application of VAT to software licenses
-
Lessons of Economic Crisis as a Catalyst of Legal Problems
-
Me and My Patent Lawyer
-
Software programs owners, rights and legal risks regarding the Intellectual Property Rights of
Investments into IT market
Section date(s) : 03.10.2009
Moderator(s):
Galitsky Alexander, alexander@galitsky.com
-
Welcome speech
-
Investments: difference between family life and courting.
-
Web startups monetization
-
Where investors in Internet put their money these days?
Plenary session
Section date(s) : 02.10.2009
Moderator(s):
Moochnick Felix, fmoochnick@gmail.com
-
State of the Global e-Commerce Software Sales (part 1)
-
Welcome speech
-
State of the Global e-Commerce Software Sales (part II)
-
Money Making Tips - Simple, but neglected strategies...
-
How to increase conversion rate in the Digital Marketplace?
-
Commercial software: portrait of a Russian user in 2009.
Marketing
Section date(s) : 03.10.2009
Moderator(s):
Kurashev Dmitry, dsk@entensys.com
Lisovskiy Eugene, lisovskiy@gmail.com
-
Growth strategy during the crisis: low-budget and effective promotion methods.
-
SEO for ISV. Tips and hints.
-
How and Why Does an Email Campaign Work? - Top tips to effective email campaign.
-
Participating in a trade show: do's and don'ts.
-
The hard life of invisible seller
-
Site Testing - How to Optimize Your Site to Increase Your Sales
-
The Art of Converting Trials to Sales
Developer support programs
Section date(s) : 02.10.2009
Moderator(s):
Katalov Vladimir, vkatalov@elcomsoft.com
-
Developer support programs. Is there such thing as a free lunch?
-
How to get profit from cloud computing: a manual for providers and developers
-
Nokia's services for developers
-
Microsoft for partners and developers: what's new?
-
Параллельные вычисления с помощью NVIDIA CUDA
-
Intel software developers' support program: new tools, new possibilities.
Business Growth
Section date(s) : 04.10.2009
Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com
-
Cloud Hosting - Growth oh business and cost-saving
-
Practical and financial reasons for doing business in the United States. Example of a full cycle for a company getting into U.S. market with focus on cost analysis and taxation.
-
Vendors and registrators - new work conditions
-
Effective localization is a key to successful promotion on the local markets
-
Облачный сервис, как новая жизнь для программного продукта
-
Объединение продуктовой компании и компании-разработчика заказных решений: преимущества, проблемы
Round table "Girls at the software market"
Section date(s) : 03.10.2009
Moderator(s):
Tsvetkova Tatiana, tsvetkova@softkey.ru
-
Girls at the software market
PR
Section date(s) : 04.10.2009
Moderator(s):
Kolobukhova Evgenia, eugenia@softpressrelease.com
-
Bad News, or How to Knock the Crisis with PR
-
Promoting Technology Product Through Social Media: Shades, Mistakes, Case Studies
-
Who is to Blame for the Article not Published?
-
Welcome speech
-
How to Approach European Media: Tools and Techniques for Software Companies
-
The Basics of Effective PR Communications in IT Company
-
The Formula of Marketing & PR Effectiveness: Myth or Reality?
Legal section
|
02nd October 2009, Friday
|
Lessons of Economic Crisis as a Catalyst of Legal Problems
 |
Dmitri Dubograev
Femida.us
Managing partner |
1. Principal conflicts and ramifications for sloppiness in contract negotiations (big price for small mistakes).
2. Most common mistakes of software companies during contract drafting (examples based on licensing and corporate transactions).
3. Where and how to use legal professional assistance and where self-help is justified.
|
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
15:00 - 15:20
|
| Location |
Hall 8 |
Me and My Patent Lawyer
 |
George S. Bardmesser
Femida.us
Patent attorney |
What working with a patent attorney means
There is a mistaken belief that getting patents, while useful and necessary, is a time consuming and difficult task for inventors and clients. Nothing can be further from the truth! The process is painless, and full of pleasant surprises! This talk will address how clients interact with their patent attorneys, and what is required from the client to make the patenting process easy, headache-free and effective.
|
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
15:30 - 15:50
|
| Location |
Hall 8 |
5 things you need to know to protect your Intellectual Property (IP), while not spending much money. IP in the time of crisis
 |
Maxim A. Voltchenko, Esq.,
Duane Morris LLP
attorney |
1. Intellectual Property: what patents, trademarks, copyrights and trade secrets protect.
2. Protecting your product name (brand). Domain name registration may not be enough. But do you really need a trademark registration? Is it enough simply to “Google” your brand (trademark) to check its availability?
3. Website: content and source code. Copyright Law Basics: what is protected by copyright and what is not. Case study: Analysis of a real-life case when one real estate company copied the website of another real estate company (competitor) that has proprietary search capabilities and other features.
4. Work for hire agreements: the trap for the unwary and other Copyright formalities: notice, registration (optional in the U.S. but highly recommended).
5. Infringement (unauthorized copying of the website content). Fair Use issues: legalized plagiarism?
|
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
16:00 - 16:20
|
| Location |
Hall 8 |
Software programs owners, rights and legal risks regarding the Intellectual Property Rights of
|
Alexandre KOLOSOVSKI
Femida.us
Partner, Paris |
|
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
16:30 - 16:50
|
| Location |
Hall 8 |
Contesting legality of Ministry of Finance letters regarding application of VAT to software licenses
|
Vyacheslav Vitko
CJSC "Managing company IT'
Head of legal department |
1. Russian Ministry of Finance stated in some of its letters that the VAT exemption does not apply to sale of software copies.
Practical ramifications of this position for software companies
2. Contesting legality of Ministry of Finance letters in the Supreme Arbitrage (Commercial) Court.
3. Should the VAT exemption apply to sale of software copies?
4. Conclusion |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
17:30 - 17:50
|
| Location |
Hall 8 |
Tax issues in software business
|
Tatiana Vasilieva
Goltsblat BLP
Head of Tax Group |
1. Application of VAT exemption in Russia: software license and sublicense agreements.
1.1. Provision of updates and upgrades, technical support, software development, sale of copies of software -special issues
1.2 Position of tax authorities
1.3. Risks
2. How do new tax rules on insurance payments effective from 01 January 2010 affect software companies?
3. License payments to "tough jurisdictions" (i.e. Australia). |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
18:00 - 18:20
|
| Location |
Hall 8 |
Intellectual property in software business. How to make your business risk-free. Practical guidelines
 |
Igor Motsnyi
Goltsblat BLP
Head of group, trade mark attorney |
Intellectual Property and software business
1. Software business: development and distribution
- Goals
- Means
- Potential problems: competitors, partners, employees, contractors
2. How to protect your business?
-Copyright
-Know-how
-Trademarks
-Patents
3. Copyright. How to protect your source code?
- Typical mistakes
- Risks
- How to avoid
4. Registration of computers programs with Russian IP Office
5. How to protect yourself from your own employees?
6. How to protect your know-how?
7. Brand protection = trademark registration
8. Conclusion and recommendations |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
18:30 - 18:50
|
| Location |
Hall 8 |
Investments into IT market
|
03rd October 2009, Saturday
|
Where investors in Internet put their money these days?
 |
Pavel Cherkashin
Private business angel |
|
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
|
| Location |
Hall 8 |
Welcome speech
 |
Alexander Galitsky
|
|
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
10:00 - 10:20
|
| Location |
Hall 8 |
Investments: difference between family life and courting.
 |
Michael Kalinichenko
S.N.Safe&Software Ltd. |
|
| |
| Topic language |
Russian |
| Duration |
-- no data -- |
| Start time |
10:10 - 10:10
|
| Location |
Hall 8 |
Web startups monetization
 |
Elena Masolova
AddVenture
Investment director, business angels fund AddVenture |
1. Various monetization models (subscription, advertising, e-commerce etc.)
2. Examples of global and Russian companies with various monetization models |
| |
| Topic language |
Russian |
| Duration |
-- no data -- |
| Start time |
11:00 - 11:00
|
| Location |
Hall 8 |
Plenary session
|
02nd October 2009, Friday
|
Welcome speech
 |
Felix Moochnick
SoftKey |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
10:00 - 10:10
|
| Location |
Hall 1-4 |
State of the Global e-Commerce Software Sales (part 1)
 |
Mark Iverson
Digital River US
Group Vice President |
| This presentation will provide stats on industry sales trends from a geographical perspective showing sales activity and trends in our current economical environment. This presentation will also layout which countries are producing the most software for endusers and which markets that are making the most software purchases. |
| |
| Topic language |
Russian |
| Duration |
-- no data -- |
| Start time |
10:10 - 10:10
|
| Location |
Hall 1-4 |
Commercial software: portrait of a Russian user in 2009.
 |
Felix Moochnick
SoftKey |
• Volume of the Russian software market, growth dynamics, latest trends.
• Portrait of a private software user.
• Corporate software market profile.
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:20 - 10:50
|
| Location |
Hall 1-4 |
State of the Global e-Commerce Software Sales (part II)
 |
Tetyana Franke
Digital River EMEA
Business Unit Manager |
| This presentation will provide stats on industry sales trends from a geographical perspective showing sales activity and trends in our current economical environment. This presentation will also layout which countries are producing the most software for endusers and which markets that are making the most software purchases. |
| |
| Topic language |
Russian |
| Duration |
-- no data -- |
| Start time |
11:00 - 11:00
|
| Location |
Hall 1-4 |
Money Making Tips - Simple, but neglected strategies...
 |
Laurentiu Ghenciu
Avangate
VP of Global Sales & Marketing |
| This presentation covers easy-to-implement online sales & marketing strategies and tactics that bring remarkable result, but Software Vendors sometimes neglect or do not even try, assuming they are too simple to work. |
| |
| Topic language |
Russian |
| Duration |
-- no data -- |
| Start time |
12:30 - 12:30
|
| Location |
Hall 1-4 |
How to increase conversion rate in the Digital Marketplace?
 |
Aston Fallen
asknet AG
Vice President Global Sales |
|
| |
| Topic language |
English |
| Duration |
-- no data -- |
| Start time |
13:15 - 13:15
|
| Location |
Hall 1-4 |
Marketing
|
03rd October 2009, Saturday
|
Site Testing - How to Optimize Your Site to Increase Your Sales
 |
Johanna Buckentin
DigitalRiver
Senior Director |
| This presentation will cover methods of merchandising and streamlining your website to create the best shopping experience for you end-users and your business. This presentation will also provide conference attendees with real statistics from actual site tests. |
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
10:00 - 10:30
|
| Location |
Hall 1-4 |
SEO for ISV. Tips and hints.
|
Mykola Rudenko
Submit-Everywhere.com |
| No magic! Only practical hints based on thousands of case studies |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:10 - 10:40
|
| Location |
Hall 1-4 |
The Art of Converting Trials to Sales
|
David Halls
Reg.Net
Director of Product Development |
| Optimizing your trials for marketing and monetizing your products and your traffic. What you should expect for sales from offing trial downloads on your site. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:30 - 11:00
|
| Location |
Hall 1-4 |
The hard life of invisible seller
 |
Yuri Bakay
MindCruncher
CEO |
1. First obvious approach – Internet marketing
a. SEO
b. Site
c. Documentation
2. Classic advertisement – is it really necessary?
3. Indirect advertisement in media
4. Different kinds of publications
a. PR
b. Editorials
c. How to – tutorials
d. Third party review and comparison
e. Social sites
5. Publications in other media
6. Other ways to achieve visibility
a. Training classes
b. Schools and Universities
c. Product implementation as a Web service
7. Conclusion – is it all really that expensive? |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:00 - 11:30
|
| Location |
Hall 1-4 |
Growth strategy during the crisis: low-budget and effective promotion methods.
 |
Eugene Lisovskiy
Famatech
Marketing Director |
| In my speech I will tell you how to effectively manage marketing department processes and what strategy to choose to make promotion activities more effective. I will also tell you about a method of calculating local market attractiveness and how to start a promotion on local market with minimal expenses. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:30 - 12:00
|
| Location |
Hall 1-4 |
Participating in a trade show: do's and don'ts.
|
Andriy Zhylenko
PortaOne, Inc.
VP of Engineering |
| How to maximize the positive impact of the show on your business. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
|
| Location |
Hall 1-4 |
How and Why Does an Email Campaign Work? - Top tips to effective email campaign.
 |
Tetyana Franke
share-it!
Business Unit Manager |
| What is email marketing? What is its success rate? Which online marketing strategy works with all kind of products? All you need is an effective plan and right instruments! |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
13:00 - 13:30
|
| Location |
Hall 1-4 |
Developer support programs
|
02nd October 2009, Friday
|
Microsoft for partners and developers: what's new?
 |
Vitaly Ozhigov
Microsoft
Microsoft Partner Manager |
- new Microsoft Partner Program
- software industry intitiatives
- Windows 7 release: how Microsoft can help ISVs to promote their software |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
15:00 - 15:40
|
| Location |
Hall 1-4 |
Nokia's services for developers
 |
Kirill Zelenski
Nokia
Business Development Manager, Forum Nokia and Developer Community EMEA |
- How Nokia helps to create the software for mobile devices
- Mobile software sales channels and opportunities
- Nokia and Adobe cooperation: creating Flash-based applications |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:40 - 16:10
|
| Location |
Hall 1-4 |
Параллельные вычисления с помощью NVIDIA CUDA
 |
Alexander Kharlamov
NVIDIA
High-performance GPU Computing Specialist |
| В докладе мы расскажем об относительно молодом и быстро развивающемся направлении вычислений с использованием графических процессоров (GPU). Ключевой архитектурной особенностью GPU является массивный параллелизм, и поэтому подход при программировании таких устройств существенно отличается от традиционного программирования для последовательных процессоров. Вы услышите о впечатляющих результатах, полученных при использовании GPU во многих задачах, которые требуют существенных вычислительных ресурсов, а также о проблемах, которые стоят перед разработчиками при использовании массивно параллельных процессоров. Мы также расскажем о программно-аппаратной архитектуре CUDA, которая призвана облегчить использование вычислительных мощностей GPU и о ее использовании в самом широком спектре приложений. Мы надеемся, что доклад поможет инженерам и специалистам начать использовать GPU в своих задачах уже сегодня. |
| |
| Topic language |
Russian |
| Duration |
50 min. |
| Start time |
16:10 - 17:00
|
| Location |
Hall 1-4 |
Developer support programs. Is there such thing as a free lunch?
 |
Ekaterina Suhanova
Allsoft.ru
Partner Manager |
- Is it you or your reseller who is most interested in developers support programs? Local features in Russia.
- Two heads are better than one. How many experts does developer need on his way to success? Legal, financial, technical and marketing support.
- “Doing business without advertising is like winking at a girl in the dark.” Are standard solutions suits everyone? The variety of advancement does answer the variety of products.
- Case study and the statistics of Allsoft.ru |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
17:30 - 17:50
|
| Location |
Hall 1-4 |
How to get profit from cloud computing: a manual for providers and developers
 |
Ilya Baimetov
Parallels
Director of Program management, Automation/APS |
Current state of IT industry is rapid transition from on-premise infrastructures and their high-cost maintenance to pay-as-you-go services and cloud computing. Two main success factors for the service providers are here: high efficiency of the IT infrastructure and wide variety of services for customers.
Infrastructure efficiency is high when it has low TCO, high availability of services, can grow fast, can auto-scale and so on - everything that have today big service providers such as 1&1, GoDaddy, Google and MSFT.
Variety of services may be provided by cloud ecosystem, but there are two problems: ISVs and applications have no affordable way of reaching their potential customers, and service providers have not much products to offer, just raw resources.
Parallels provides technology and business model that allows any ISV to use any service provider as a sales/marketing channel, and allows any service provider to sell applications from any ISV as a service. Open APS standard for application packaging and its ecosystem, including non-profit organization and marketplace, provide direct way to cloud computing. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:50 - 18:20
|
| Location |
Hall 1-4 |
Intel software developers' support program: new tools, new possibilities.
 |
Nikolay Isakov
Intel
ISPP Marketing Russia |
| New possibilities of Intel Software Partner program. Brief review of new software tools for software developers. |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
18:20 - 19:00
|
| Location |
Hall 1-4 |
Business Growth
|
04th October 2009, Sunday
|
Объединение продуктовой компании и компании-разработчика заказных решений: преимущества, проблемы
|
Starostenkov Dmitry
Enterra |
Сделка по слиянию компаний на практическом примере. Анализ
результатов через год после начала. Как это происходило? Что ожидали
собственники от слияния? Что из ожидаемого сработало, а что нет? С какими
неожиданными проблемами пришлось столкнуться и способы их решения. Как
объединить маркетинговые и производственные усилия? |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
10:00 - 10:20
|
| Location |
Hall 1-4 |
Cloud Hosting - Growth oh business and cost-saving
|
Pavel Konovalov
Oversan-Scalaxy
Руководитель отдела продаж |
Термин «Облачные вычисления» уже широко известен – применительно к суперкомпьютерам. Насколько оправдано применение облачных технологий для хостинга? Разумеется, оправдано только в том случае, если благодаря этому мы получаем какой-то существенный выигрыш – в возможностях, в стоимости, в производительности, или если они решают какие-то проблемы существующего хостинга.
Данный доклад посвящен сравнительный анализ традиционных видов хостинга (виртуальный, VPS/VDS, выделенный сервер) и технологий облачного хостинга.
Традиционно, для ресурсов с небольшой посещаемостью применяется виртуальный хостинг, для ресурсов с посещаемостью больше 5 тыс.посетителей в день – начинают задумываться уже об отдельном сервере. Возникающую резкую ступеньку в стоимости призваны сгладить недавно получившие популярность технологии VPS. То есть сейчас есть достаточно четкое распределение по рынку – ресурсы с малой посещаемостью – виртуальный хостинг. Начало роста – переход на VPS. Большие проекты – построение своей инфраструктуры. Что же может новое сказать в этом облачный хостинг?
Если бы в традиционном хостинге не было проблем, не было бы смысла что-то менять. Но проблемы есть. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:20 - 10:50
|
| Location |
Hall 1-4 |
Облачный сервис, как новая жизнь для программного продукта
 |
Anton Salov
Softline
Corporate Internet Solutions Department Chief |
- Как повысить продажи ПО в посткризисный период.
- Создание сервиса на основе готового ПО, как способ победить пиратство и открыть новые каналы для продвижения на рынок.
- Как сделать хороший и востребованный сервис. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:50 - 11:20
|
| Location |
Hall 1-4 |
Practical and financial reasons for doing business in the United States. Example of a full cycle for a company getting into U.S. market with focus on cost analysis and taxation.
 |
Boris Foxman
NBAC Corporation |
Melting offshority: why offshore companies are no longer attractive and what is the next strategy.
Paradox: how today’s “weakening” America attracting so much foreign capital
Life is full of examples: story of a small company coming to the U.S. – full cycle from incorporation to selling to private investors.
Taking veil of mystery off “tax compliance” and who needs it the most
Doing payroll American way
Cost analysis: taxation, cost of services, and price paid for mistakes. |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
11:20 - 12:00
|
| Location |
Hall 1-4 |
Effective localization is a key to successful promotion on the local markets
|
Anastasia Rybachuk
ABBYY Language Services
Руководитель группы локализации маркетинговых материалов |
The report describes localization as an integral part of software promotion on the local markets. Special attention is paid to the quality of localization as a factor that directly impacts the sales of a product on a local market.
This work analyzes the operations process, pricing structure for the localization services, and their impact on the quality of the localized output. Besides, the report provides general information and case studies on the localization of software, web-sites, and marketing materials, as well as best practices on preparing the product for localization and cost reduction measures.
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
|
| Location |
Hall 1-4 |
Vendors and registrators - new work conditions
|
round table
|
Кризис заставил вендоров требовать бОльшего от регистраторов, а регистраторов - от вендоров.
Противоречия были и раньше, но кризис их обострил. Или не кризис, а просто настало время передела рынка?
В обсуждении участвуют:
Феликс Мучник (SoftKey)
Татьяна Франке (Digital River)
Екатерина Суханова (Allsoft)
Евгений Рошка (Avangate BV)
Роман Фельдгендлер (Movavi)
|
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
13:10 - 13:50
|
| Location |
Hall 1-4 |
Round table "Girls at the software market"
|
03rd October 2009, Saturday
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Girls at the software market
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Tatyana Tsvetkova
Softkey
PR&Marketing Director |
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| Topic language |
Russian |
| Duration |
120 min. |
| Start time |
15:00 - 17:00
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| Location |
Hall 1-4 |
PR
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04th October 2009, Sunday
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Welcome speech
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Evgenia Kolobukhova
SoftPressRelease
Manager |
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| Topic language |
Russian |
| Duration |
5 min. |
| Start time |
15:00 - 15:05
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| Location |
Hall 1-4 |
Promoting Technology Product Through Social Media: Shades, Mistakes, Case Studies
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Anton Popov
Interactive Marketing Agency "Redkaya Marka" (http://remarkable.ru)
Director |
| Social media can either win fame for your products or bury them on users’ hard disks. Social media are people, earlier also known as the target audience. Social media are communications. When communicating it is natural to listen to partners and select topics interesting for them. The same is true for the new media: one should 1. track discussions, 2. make up “social objects” interesting to discuss, 3. make it easy to share information about your software or service, 4. gather a tribe attractive enough to join, 5. create multiple entrances/interfaces into the community… and some more principles which we’ll discuss at the conference. |
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| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
15:05 - 15:50
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| Location |
Hall 1-4 |
The Basics of Effective PR Communications in IT Company
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Tatiana Chernova
Alawar Entertainment
Marketing Communication and PR Director |
- Lost in translation: transforming business tasks to PR language
- Effective interaction between PR and other departments of the company
- Basic principles, manifestos, documents
- Creativity vs technologies
- The structure and responsibility of PR department
- How, why, and what for to “train” the company’s speakers?
- And what’s next?
- Measuring the effectiveness of activity
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:55 - 16:25
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| Location |
Hall 1-4 |
Who is to Blame for the Article not Published?
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Alexander Bumagin
Computerra
Reporter |
1. Journalists are irresponsible people.
2. Revision of text, and why journalists don't like to do it.
3. In-company standards. What is better: sociability or closed nature?
4. A perfect image of a company and digestion problems: it's not all about the buffet.
5. Press-conferences: again it's not all about the buffet.
6. Some effective ways to have your press release lost forever. |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:30 - 17:00
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| Location |
Hall 1-4 |
Bad News, or How to Knock the Crisis with PR
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Olga Manannikova
Adobe Systems Inc.
Marketing and PR Director in Russia, Ukraine, and CIS |
- Crisis from PR’s point of view – when does it happen and how to understand it’s time to act?
- Crisis PR – what is meant by the phrase?
- Action, protection, counteraction, or… inaction? Effectiveness issue.
- PR in the time of global crisis – what to do when there’s no good news?
- 10 recommendations for crisis management |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:30 - 18:00
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| Location |
Hall 1-4 |
The Formula of Marketing & PR Effectiveness: Myth or Reality?
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Natalia Grikhina
1C-Bitrix
Head of Advertising and PR Department |
A method to measure the effectiveness of marketing, advertising, and PR campaigns in theory and practice.
The estimation of company’s marketing activity has always been considered obscure and not a subject to thoroughly analyze. The index showing the effectiveness of marketing, PR and advertising was the volume of sales. This is the most relevant criterion, but is it the only one?
- How to estimate the effectiveness of daily marketing activities, and why would you need to do that?
- Which activities return investments, and which only waste your budget, time and efforts?
- How to calculate bonuses for marketing employees: based on the tasks done or the effect?
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
18:00 - 18:30
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| Location |
Hall 1-4 |
How to Approach European Media: Tools and Techniques for Software Companies
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Juergen Haekel
Prolog Communications Germany
General manager |
1. Overview about IT trends and sales expectancy in the European IT market
2. Most efficient ways of communication to reach a customer in countries like Germany, UK, France, etc.
3. The start of PR in Europe - Tools and techniques from a lower budget to a bigger budget
4. Details of a basic tool: Press releases. DOs and DON’Ts when writing a PR for the European media
5. Following activities like follow-up, general communication and further opportunities |
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| Topic language |
English |
| Duration |
30 min. |
| Start time |
18:30 - 19:00
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| Location |
Hall 1-4 |