Marketing
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02nd October 2010, Saturday
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Welcome speech
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
10:00 - 10:10
|
| Location |
Nikolaevsky |
Go Global or Go Home: only practical marketing and no theory :)
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Eugene Lisovskiy
Famatech
Marketing Director |
| Put Kotler aside: in this presentation I will tell you about my 6-years of practical experience in the successful promotion of Radmin in the U.S., Europe and Russia. You will learn the important aspects of building and motivating an effective marketing team, as well as some reliable and effective tools for project management. And, of course, you will find many examples and tricks for software promotion that work. No theory - just hard-won practical know-how! |
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| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
10:10 - 11:10
|
| Location |
Nikolaevsky |
Conversion Optimization - Tools & Best Practices to Do it Yourself
 |
Eugen Rosca
Avangate
EMEA eCommerce Consultant |
| Tested conversion optimization tips to increase sales. |
[add to Outlook] |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
11:45 - 12:00
|
| Location |
Nikolaevsky |
How to estimate effectiveness of internet marketing.
 |
Konstantin Shurygin
Ashmanov and partners
Заместитель коммерческого директора |
| После завершения рекламной кампании часто встает вопрос - насколько эффективны были использованные в ней рекламные каналы. Доклад затронет такие вопросы: как посчитать стоимость одно посетителя из разных каналов интернет-продвижения, какими инструментами для этого можно пользоваться, методы измерения отложенного спроса. |
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| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
12:30 - 13:15
|
| Location |
Nikolaevsky |
The beauty of skepticism
 |
Matthew Silverman
Pay Pro Global
CEO |
Are you using a 3rd party e-commerce provider? It’s important that you
will know that there is a very good chance that currently you lose money
because of it.
Forget everything you know about e-commerce, come, listen and
participate in a real breakthrough presentation of ecommerce. |
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| Topic language |
English |
| Duration |
30 min. |
| Start time |
15:00 - 15:30
|
| Location |
Nikolaevsky |
Software marketing offline
 |
Dmitry Gorelov
Active
Сommercial Director |
Software offline promotion strategies. Experience of Russian companies. Nuances of business partnership. Which market segments are most preferable for offline marketing?
(выступление после обеда) |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:30 - 16:00
|
| Location |
Nikolaevsky |
Nine steps to sell you software online
 |
Yuval Ziv
Gate2Shop
COO |
| “Nine steps to sell you software online” – In today’s turbulent environment it is of paramount importance to have your software sold through the right channels and with the right tools. It will take you less than 72 hours to integrate the full software eCommerce solution and start selling worldwide with one of the most comprehensive and secure online platforms in the market today. |
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| Topic language |
English |
| Duration |
30 min. |
| Start time |
16:00 - 16:30
|
| Location |
Nikolaevsky |
How the manufacturer of duplicated software can create own partner network and increase sales in times
 |
Nazarov Alexey
AgentPlus
Business Development Director |
| Разработка отличного тиражируемого бизнес решения – это необходимое, но недостаточное условие для выхода продукта на массовый рынок. Как и любой другой массовый товар, тиражируемое ПО требует создания каналов продаж. В случае продажи бизнес-решений, требующих внедрения в информационную инфраструктуру заказчика, наиболее подходящим каналом является сеть компаний-партнеров, оказывающих услуги внедрения различных информационных систем. Создать партнерскую сеть достаточно сложно: нужно найти, заинтересовать, привлечь и обучить партнеров, но результат этих усилий может превзойти самые смелые ожидания. |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:30 - 17:00
|
| Location |
Nikolaevsky |
Facts of Your Success in Online Business - Best Practices
 |
Tetyana Franke
Share*it!
Business Unit Manager |
| Best practice from people who sale soft every hour. |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:00 - 17:30
|
| Location |
Nikolaevsky |
Product marketing
 |
Vlaskin Alexey
VideoPort
Marketing Director |
| Product marketing is one of the most important things concerning product sales. Good pricing and product improvements are practices that lead your company to a success. |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:45 - 18:15
|
| Location |
Nikolaevsky |
Marketing kitchen: tips and hints for IT-companies.
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Manannikova Olga
HeadHunter
Chief Marketing Officer |
| Marketing-cooking master class from Olga Manannikova. Due to my experience and the positions I’m taking – I can already be called (I hope!) a Chief-cook of Marketing. Not owning Michelin Stars, of course, but still able to share some secret ingredients of well-cooked marketing. How and when start cooking? What do we mead by quality here - is it about tastes or real countable estimations? |
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| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
18:15 - 19:00
|
| Location |
Nikolaevsky |
