PR and cooperation to mass-media

03rd October 2010, Sunday

Welcome speech

no photo available Natalia Solovyeva

PayPro Global
Marketing manager
 
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Topic language Russian
Duration 10 min.
Start time 10:00 - 10:10
Location Nikolaevsky

PR is a serious game

Alexandre Bykov Alexandre Bykov

PR Newswire
Äèðåêòîð
We will discover who shall be involved in PR, and how PR can influence companies fortunes/ revenue.
P.S. The workshop is designed to have an interesting and entertaining start of the day after a busy evening at the banquet
 
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Topic language Russian
Duration 30 min.
Start time 10:10 - 10:40
Location Nikolaevsky

PR and Media Relations on a new Way?

Juergen Haekel Juergen Haekel

Prolog Communications
Managing Director
Overview: Economic situation of the IT market in Western Europe.
Strategy: PR to gain visibility or to differentiate from the competitors?
Classic IT PR and changes in the media landscape.
PR via social media and portals:
- Overview about latest research and comments in the media.
- Interviews and a survey with a mixed target group (first time presentation) .
- Results: 'PR Mix' individually in a specific order and quantity.
 
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Topic language English
Duration 30 min.
Start time 10:40 - 11:10
Location Nikolaevsky

Ideal speaker for mass media – who is s/he?

no photo available Natalia Bucelnikova

Buman Media
Managing Director
The presentation will cover the following topics: why companies communicate with the media and what are journalists’ expectation while talking to speakers; what ideal speaker should be like and what is necessary to know while communicating with journalists; main types of media, its peculiarities; interaction with journalists and how to achieve desired results.
 
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Topic language Russian
Duration 25 min.
Start time 11:30 - 11:55
Location Nikolaevsky

PR-motors and PR-rockets

Ksenia Chabanenko, Elena Sorokina Ksenia Chabanenko, Elena Sorokina

Creative agency A-TACK
What should be done to make the federal Media write about you and increase the recognition by the target audience brining the legitimate dividends’?
To realize it we need to bring the accurate PR-motor to working, and from time to time, to launch the PR-jets to create a special interest from the Media and the squall of white publications.
We will explain how an IT-company chooses newsbreaks, how to work with the media, to make up and start the action with a high PR-capacity. And we will show it with the help of the real cases, first and foremost - our own!
 
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Topic language Russian
Duration 30 min.
Start time 12:30 - 13:00
Location Nikolaevsky

10 rules for better customer retention

no photo available Simon Putzer

Emailvision
Sales Director
Learn how to use advanced tools for effective communication with customers:
Do’s and Don’ts while contacting customers, Social Networks
More best cases and suggestions for effective client communication
 
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Topic language English
Duration 20 min.
Start time 13:00 - 13:20
Location Nikolaevsky

Ëåãåíäû è ìèôû Social Media Marketing

no photo available Denis Markov

HeadHunter
 
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Topic language Russian
Duration 25 min.
Start time 13:20 - 13:45
Location Nikolaevsky