PR and cooperation to mass-media
03rd October 2010, Sunday
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Welcome speech
Topic language |
Russian |
Duration |
10 min. |
Start time |
10:00 - 10:10
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Location |
Nikolaevsky |
PR is a serious game
|
Alexandre Bykov
PR Newswire Äèðåêòîð |
We will discover who shall be involved in PR, and how PR can influence companies fortunes/ revenue. P.S. The workshop is designed to have an interesting and entertaining start of the day after a busy evening at the banquet |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
10:10 - 10:40
|
Location |
Nikolaevsky |
PR and Media Relations on a new Way?
|
Juergen Haekel
Prolog Communications Managing Director |
Overview: Economic situation of the IT market in Western Europe. Strategy: PR to gain visibility or to differentiate from the competitors? Classic IT PR and changes in the media landscape. PR via social media and portals: - Overview about latest research and comments in the media. - Interviews and a survey with a mixed target group (first time presentation) . - Results: 'PR Mix' individually in a specific order and quantity. |
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Topic language |
English |
Duration |
30 min. |
Start time |
10:40 - 11:10
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Location |
Nikolaevsky |
Ideal speaker for mass media – who is s/he?
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Natalia Bucelnikova
Buman Media Managing Director |
The presentation will cover the following topics: why companies communicate with the media and what are journalists’ expectation while talking to speakers; what ideal speaker should be like and what is necessary to know while communicating with journalists; main types of media, its peculiarities; interaction with journalists and how to achieve desired results. |
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Topic language |
Russian |
Duration |
25 min. |
Start time |
11:30 - 11:55
|
Location |
Nikolaevsky |
PR-motors and PR-rockets
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Ksenia Chabanenko, Elena Sorokina
Creative agency A-TACK |
What should be done to make the federal Media write about you and increase the recognition by the target audience brining the legitimate dividends’? To realize it we need to bring the accurate PR-motor to working, and from time to time, to launch the PR-jets to create a special interest from the Media and the squall of white publications. We will explain how an IT-company chooses newsbreaks, how to work with the media, to make up and start the action with a high PR-capacity. And we will show it with the help of the real cases, first and foremost - our own!
|
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Topic language |
Russian |
Duration |
30 min. |
Start time |
12:30 - 13:00
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Location |
Nikolaevsky |
10 rules for better customer retention
|
Simon Putzer
Emailvision Sales Director |
Learn how to use advanced tools for effective communication with customers: Do’s and Don’ts while contacting customers, Social Networks More best cases and suggestions for effective client communication |
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Topic language |
English |
Duration |
20 min. |
Start time |
13:00 - 13:20
|
Location |
Nikolaevsky |
Ëåãåíäû è ìèôû Social Media Marketing
Topic language |
Russian |
Duration |
25 min. |
Start time |
13:20 - 13:45
|
Location |
Nikolaevsky |