Sections

Clouds and SaaS

03rd October 2010, Sunday

Welcome speech

Sergey Ryzhikov

Bitrix
Director

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Topic language Russian

Duration 20 min.

Start time 15:00 - 15:20

Location Nikolaevsky

Clouds for ISV: defining market share and business model

Алексей Ковязин

IBSurgeon Ltd

Main cloud vendors are in the peak phase of competition for the market share
in the most profitable areas or cloud computing: business-email, online
conferencing, CRM, Platform-as-a-Service (Azure, Google Apps, VMForce),
Infrastructure-as-a-Service (Amazon EC2, GoGrid, traditional cloud- and
hosting-providers). Independent Software Vendors (ISVs) are traditionally
strong in narrow and practical areas of IT, but how they can find the
appropriate niche in the growing cloud market to leverage existing skills
and experience? How to calculate the potential profit and losses, avoid
typical cloud-related errors like the self-cannibalization (also known as
"channel conflict") and choose the right way to the cloud?

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Topic language Russian

Duration 30 min.

Start time 15:20 - 15:50

Location Nikolaevsky

Windows Azure Platform – возможности создания приложений в облаке

Дмитрий Мартынов

Microsoft

Доклад посвящен возможностям платформы и архитектуре приложений в облаке.

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Topic language Russian

Duration 30 min.

Start time 15:50 - 16:20

Location Nikolaevsky

Преимущества и подходы к построению гибридных облачных инфраструктур - как, когда и зачем?

Антон Антич

VMware
Директор представительства, Россия и СНГ

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Topic language Russian

Duration 20 min.

Start time 16:20 - 16:40

Location Nikolaevsky

Как зарабатывать на облаках уже сегодня

Константин Анисимов

Konstantin will review the phenomenon known as cloud computing (or cloud services) - hardware, software, and other IT needs over the Internet - and how this changes model of IT's consuming. As SMBs are the most quickly embracing the cloud segment he will review their top IT services which are on demand from clouds. Konstantin will told how service providers can launch Cloud services, increase customer retention and increase revenue and profits and why ISVs should enter the cloud market.

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Topic language Russian

Duration 20 min.

Start time 16:40 - 17:00

Location Nikolaevsky

Managed Telecom Services and SaaS Challenge. Go-To-Market Models and Strategies

Povolnov Andrey

Vertical Manage Group, LLC
Executive Director

- How telecom operators can help for SaaS SMB (Small And Medium Business) market demand growth. How to keep and boost market demand? Common issues and relations.

- How to develop new services with splitting CPE (Customer Premises Equipment) and "classical" SaaS. Business models, case studies, example of developed services in Russia and Europe.

- SaaS platform for different business verticals. Detailed analyses of 2 business models for the restaurant chain. How to calculate Return Of Investment, Net Profit Value for SaaS and CPE mixed solution.

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Topic language Russian

Duration 20 min.

Start time 17:30 - 17:50

Location Nikolaevsky

Russian SaaS Monetization: Present Trends and Future Outlook

Anton Salov

- Cloud Staring with Google
- Russian SaaS Market Statistics
- Cloud Services Demand Analysis 2010
- Softcloud: one year of SaaS aggregating and sales channels development
- Russian SaaS market future outlook

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Topic language Russian

Duration 30 min.

Start time 17:50 - 18:20

Location Nikolaevsky

Software as a Service

David Halls

Digital River

The definition of "Software as a Service" has evolved over the past
decade, and is quickly changing the way software is both developed and used.
Near ubiquitous internet connectivity significantly changes what is possible
with software. In this presentation, we examine the challenges and
opportunities of a "Software as a Service" business, plus we look at a
hybrid approach, "Software AND a Service", that gives you ideas and examples
of how to extend & improve your existing desktop software products with
back-end, internet based feature sets.

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Topic language English

Duration 20 min.

Start time 18:20 - 18:40

Location Nikolaevsky

SaaS: Where do Web developers, IT professionals and site developers go in the "cloudy" times

Тимофей Горшков

InSales

- Implementation and integration is a necessity for the company even when
using SaaS
- Focus on Consulting. More expertise in maintainable business areas and
understanding of how they arranged processes
- Various SaaS-services school be connected between each other. Skilful
work with the various API and programming interfaces.
- API and the Marketplace of application. At a certain involvement - sale
of their own developments.
- Even a website may require integration with accounting and customer base
- Ace in the hole: game on the fears of clients (cure of their problems):
data security, reliability of the IT infrastructure of the company as a
whole.

[add to Outlook]

Topic language Russian

Duration 20 min.

Start time 18:40 - 19:00

Location Nikolaevsky

Topic language	Russian
Duration	20 min.
Start time	15:00 - 15:20
Location	Nikolaevsky

	Алексей Ковязин IBSurgeon Ltd
Main cloud vendors are in the peak phase of competition for the market share in the most profitable areas or cloud computing: business-email, online conferencing, CRM, Platform-as-a-Service (Azure, Google Apps, VMForce), Infrastructure-as-a-Service (Amazon EC2, GoGrid, traditional cloud- and hosting-providers). Independent Software Vendors (ISVs) are traditionally strong in narrow and practical areas of IT, but how they can find the appropriate niche in the growing cloud market to leverage existing skills and experience? How to calculate the potential profit and losses, avoid typical cloud-related errors like the self-cannibalization (also known as "channel conflict") and choose the right way to the cloud?
[add to Outlook]

	Дмитрий Мартынов Microsoft
Доклад посвящен возможностям платформы и архитектуре приложений в облаке.
[add to Outlook]

	Антон Антич VMware Директор представительства, Россия и СНГ

[add to Outlook]

	Константин Анисимов
Konstantin will review the phenomenon known as cloud computing (or cloud services) - hardware, software, and other IT needs over the Internet - and how this changes model of IT's consuming. As SMBs are the most quickly embracing the cloud segment he will review their top IT services which are on demand from clouds. Konstantin will told how service providers can launch Cloud services, increase customer retention and increase revenue and profits and why ISVs should enter the cloud market.
[add to Outlook]

	Povolnov Andrey Vertical Manage Group, LLC Executive Director
- How telecom operators can help for SaaS SMB (Small And Medium Business) market demand growth. How to keep and boost market demand? Common issues and relations. - How to develop new services with splitting CPE (Customer Premises Equipment) and "classical" SaaS. Business models, case studies, example of developed services in Russia and Europe. - SaaS platform for different business verticals. Detailed analyses of 2 business models for the restaurant chain. How to calculate Return Of Investment, Net Profit Value for SaaS and CPE mixed solution.
[add to Outlook]

	Anton Salov
- Cloud Staring with Google - Russian SaaS Market Statistics - Cloud Services Demand Analysis 2010 - Softcloud: one year of SaaS aggregating and sales channels development - Russian SaaS market future outlook
[add to Outlook]

	David Halls Digital River
The definition of "Software as a Service" has evolved over the past decade, and is quickly changing the way software is both developed and used. Near ubiquitous internet connectivity significantly changes what is possible with software. In this presentation, we examine the challenges and opportunities of a "Software as a Service" business, plus we look at a hybrid approach, "Software AND a Service", that gives you ideas and examples of how to extend & improve your existing desktop software products with back-end, internet based feature sets.
[add to Outlook]

Topic language	English
Duration	20 min.
Start time	18:20 - 18:40
Location	Nikolaevsky

	Тимофей Горшков InSales
- Implementation and integration is a necessity for the company even when using SaaS - Focus on Consulting. More expertise in maintainable business areas and understanding of how they arranged processes - Various SaaS-services school be connected between each other. Skilful work with the various API and programming interfaces. - API and the Marketplace of application. At a certain involvement - sale of their own developments. - Even a website may require integration with accounting and customer base - Ace in the hole: game on the fears of clients (cure of their problems): data security, reliability of the IT infrastructure of the company as a whole.
[add to Outlook]

ISDEF

Clouds and SaaS