Sections

Marketing

02nd October 2011, Sunday

Welcome speech

Lev Yakupov

[add to Outlook]

Topic language Russian

Duration 1 min.

Start time 15:00 - 15:01

Location Ekaterina I

Practical time management. How to feel happy doing business.

Oleg Fedorov

Oxygen Software
CEO

Business and money are not the goal of our lives. We all want to feel happy. Practical time management allows you enjoy your life without any harm to your business and loss of money. You don't need to shorter your sleep to do more. Right usage of available free software and Internet services will optimize your business and bring more happiness to your life.

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Topic language Russian

Duration 34 min.

Start time 15:01 - 15:35

Location Ekaterina I

ThinkTech - reaching out new consumers

Igor Protsenko

Google
Digital Media Consultant

1. Consumer behavior and sales funnels for tech products
2. Search engine's role in marketing mix
3. Acquisition tools and strategies
4. Web analytics for technology products
5. Usability tips and tricks.

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Topic language Russian

Duration 20 min.

Start time 15:35 - 15:55

Location Ekaterina I

Software for rent. New opportunities for shareware in Russia

Ivan Volchenskov

RentSoft
CEO

1. Software market situation in Russia. What prevents sales growth?
2. How subscriptions can increase sales.
3. Most effective software subscription channels. Cases.
4. How to start selling software on subscription?

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Topic language Russian

Duration 20 min.

Start time 16:00 - 16:20

Location Ekaterina I

Performance Marketing Techniques for the Software Market

Adriana Iordan

Avangate
Chief Product Evangelist

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Topic language English

Duration 20 min.

Start time 16:25 - 16:45

Location Ekaterina I

Managing the Product Life Cycle Online

Irene Fridman

RegNow
Account Manager

Since the organization’s product line is the heart of all marketing activities and commonly the most tangible point for consumers, it is imperative that we manage all aspects of the product life cycle. Each cycle poses specific challenges and opportunities, which require different marketing, financial, manufacturing and purchasing strategies. In this presentation, we will take a look at how a product line and brand evolve and the ways we can manage this cycle effectively online from conception until disposal.

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Topic language English

Duration 20 min.

Start time 16:45 - 17:05

Location Ekaterina I

Creating video reviews for software products: experience, mistakes, and results

Alexander Murauski, Kirill Kliushkin

Alconost Translations
Managing Director, Chief Project Manager

This presentation shows the “behind the scenes” side of the video
production process, helps people get rid of the “fear of the unknown”
(many developers don’t make videos because they think they will need
to do lots of things on their own), explains “why it’s so expensive”
and how it eventually pays back, and describes how the videos can
actually be used.

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Topic language Russian

Duration 20 min.

Start time 17:30 - 17:50

Location Ekaterina I

Tools and methods for an effective management of the marketing team under rapid business growth conditions.

Eugene Lisovskiy

1. How often status checks has to be made and in what format?
2. What management’s system to choose to track project statuses?.
3. Which reports do you have to use and how often?
4. How to organize an effective system for financial planning?

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Topic language Russian

Duration 20 min.

Start time 17:55 - 18:15

Location Ekaterina I

Social networks: the whole truth about my experience ... or how to be awarded with The Most Helpful Blog in Russia prize.

Olga Manannikova

HeadHunter
Marketing & PR Director

We actually won it in 2011. We are in the top ten of the most popular Russian-language corporate Twitter-accounts. We have more than 6500 active friends on Facebook. That's great job. And we keep on growing. The only question is whether you need it?

Over the last few years there have been a lot of noise and little specifics about social networks: all agree that this is a very important matter and social networks will go ahead in future. In this case, nobody can explain to you what to do about it and why you need it. I'm afraid that I’m helpless to give you an unambiguous answer to the question why social networks are so significant for marketers, whether it is a must-have tool or an inefficient fashion trend.

But I can honestly share our experience, mistakes, experiments and successes stories with you; show you the numbers and explain what they are converted (or not converted) to; dwell upon our plans and listen to your ideas.

[add to Outlook]

Topic language Russian

Duration 20 min.

Start time 18:20 - 18:40

Location Ekaterina I

Topic language	Russian
Duration	1 min.
Start time	15:00 - 15:01
Location	Ekaterina I

	Oleg Fedorov Oxygen Software CEO
Business and money are not the goal of our lives. We all want to feel happy. Practical time management allows you enjoy your life without any harm to your business and loss of money. You don't need to shorter your sleep to do more. Right usage of available free software and Internet services will optimize your business and bring more happiness to your life.
[add to Outlook]

	Igor Protsenko Google Digital Media Consultant
1. Consumer behavior and sales funnels for tech products 2. Search engine's role in marketing mix 3. Acquisition tools and strategies 4. Web analytics for technology products 5. Usability tips and tricks.
[add to Outlook]

	Ivan Volchenskov RentSoft CEO
1. Software market situation in Russia. What prevents sales growth? 2. How subscriptions can increase sales. 3. Most effective software subscription channels. Cases. 4. How to start selling software on subscription?
[add to Outlook]

	Adriana Iordan Avangate Chief Product Evangelist

[add to Outlook]

Topic language	English
Duration	20 min.
Start time	16:25 - 16:45
Location	Ekaterina I

	Irene Fridman RegNow Account Manager
Since the organization’s product line is the heart of all marketing activities and commonly the most tangible point for consumers, it is imperative that we manage all aspects of the product life cycle. Each cycle poses specific challenges and opportunities, which require different marketing, financial, manufacturing and purchasing strategies. In this presentation, we will take a look at how a product line and brand evolve and the ways we can manage this cycle effectively online from conception until disposal.
[add to Outlook]

	Alexander Murauski, Kirill Kliushkin Alconost Translations Managing Director, Chief Project Manager
This presentation shows the “behind the scenes” side of the video production process, helps people get rid of the “fear of the unknown” (many developers don’t make videos because they think they will need to do lots of things on their own), explains “why it’s so expensive” and how it eventually pays back, and describes how the videos can actually be used.
[add to Outlook]

	Eugene Lisovskiy
1. How often status checks has to be made and in what format? 2. What management’s system to choose to track project statuses?. 3. Which reports do you have to use and how often? 4. How to organize an effective system for financial planning?
[add to Outlook]

	Olga Manannikova HeadHunter Marketing & PR Director
We actually won it in 2011. We are in the top ten of the most popular Russian-language corporate Twitter-accounts. We have more than 6500 active friends on Facebook. That's great job. And we keep on growing. The only question is whether you need it? Over the last few years there have been a lot of noise and little specifics about social networks: all agree that this is a very important matter and social networks will go ahead in future. In this case, nobody can explain to you what to do about it and why you need it. I'm afraid that I’m helpless to give you an unambiguous answer to the question why social networks are so significant for marketers, whether it is a must-have tool or an inefficient fashion trend. But I can honestly share our experience, mistakes, experiments and successes stories with you; show you the numbers and explain what they are converted (or not converted) to; dwell upon our plans and listen to your ideas.
[add to Outlook]

ISDEF

Marketing