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Вevelopers support programs
Section date(s) : 23.04.2011
Moderator(s):
Katalov Vladimir, vkatalov@elcomsoft.com
-
Welcome speech
-
Tools of new Microsoft Partner Program
-
Mac AppStore fаeatures. About development, promotion and sale proceeds in Mac App Store, iPhone/iPad AppStore and stores for other platforms
Legal
Section date(s) : 23.04.2011
Moderator(s):
Motsnyi Igor, igormotsnyi@hotmail.com
-
Welcome speech
-
What software business shall expect in 2011? Lawyer's opinion.
-
Tax planning in software business
-
OEM license agreement: case study
Conference opening
Section date(s) : 23.04.2011
Moderator(s):
Katalov Vladimir, vkatalov@elcomsoft.com
Inspection of IT business in Russia: how to be prepared and how to receive the necessary info
Section date(s) : 24.04.2011
Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com
-
Welcome speech
-
Inspection of IT business in Russia:how to be prepared and how to receive the necessary info
PR
Section date(s) : 23.04.2011
Moderator(s):
-
PR in the blogosphere or how to get into contact with bloggers
-
Welcome speech
-
Cases of IT companies promotion on social media: hits and bugs. Part 1.
-
Cases of IT companies promotion on social media: hits and bugs. Part 2.
-
Two in a boat: you and your PR manager
-
Practial methods of software promotion on the world markets
Business development
Section date(s) : 24.04.2011
Moderator(s):
Rudnik Roman, r.rudnik@gmail.com
-
Welcome speech
-
Briefs to allow for growth: For what to raise the Big Business?
-
How to make strategic and tactical decisions in the fast-growing company - role of the leader and management. From 50 to 200
-
Management - projects, people, letters, and other game rules
-
Work Hard and Smart: how to apply a startup approaches to software business
Marketing
Section date(s) : 24.04.2011
Moderator(s):
Yakupov Lev, lev.yakupov@gmail.com
-
Choice of the optimal sales strategy depending on your licensing model
-
Welcome speech
-
Portrait of a Ukrainian software buyer 2011
-
Rebranding in terms of ISV
-
Improving conversion/boosting sales
-
The role of SMM in marketing communications: theory and practice
Investment into IT market
Section date(s) : 23.04.2011
Moderator(s):
-
Welcome speech
-
Round table "Investmet into IT market"
Вevelopers support programs
|
23rd April 2011, Saturday
|
Welcome speech
 |
Vladimir Katalov
ElcomSoft Co.Ltd. |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
17:00 - 17:10
|
| Location |
Hall "A" |
Tools of new Microsoft Partner Program
 |
Vitaly Ozhigov
Microsoft |
| In the report new tools for support of the companies-developers - Microsoft Platform Ready, Microsoft Pinpoint and Global Partner Services will be considered. |
| |
| Topic language |
Russian |
| Duration |
80 min. |
| Start time |
17:10 - 18:30
|
| Location |
Hall "A" |
Mac AppStore fаeatures. About development, promotion and sale proceeds in Mac App Store, iPhone/iPad AppStore and stores for other platforms
 |
Vladislav Kharchev
iSpreadNews.com
CIS Manager |
Mac AppStore - стоит ли овчинка выделки: статистика продаж в нем. iOS AppStore (для iPhone/iPad): статистика продаж в нем. Некоторые сведения об объемах продаж в АппСторах для других платформ ( Android, Bada & Nokia).
Методы раскрутки приложений для iPhone и Mac от iSpreadNews.com.
Какие приложения стоит делать для iphone/ipad. На что делать упор. На какие рынки ориентироваться. |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
18:30 - 19:30
|
| Location |
Hall "A" |
Legal
|
23rd April 2011, Saturday
|
Welcome speech
 |
Igor Motsnyi
Motsnyi Legal Services |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
10:10 - 10:20
|
| Location |
Hall "A" |
What software business shall expect in 2011? Lawyer's opinion.
 |
Igor Motsnyi
Motsnyi Legal Services (www.motsnyi.com)
Partner, trademark attorney |
1. What has changed in the legal regulation of software business in 2011?
2. What may change by the end of 2011?
3. Draft law amending part IV of the Civil Code of Russia: what software business should know?
|
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
10:20 - 10:40
|
| Location |
Hall "A" |
Tax planning in software business
 |
Tatiana Vasilieva
Alexandrov, Vasilieva and associates (www.avlegal.eu)
Partner |
1. Structuring of royalties and other payments. Why it is right to say that there are no universal solutions?
2. Basics of holdings structure in software business.
3. Jurisdictions: Great Britain, Cyprus, Ireland, the Netherlands,Luxembourg. Problematic issues. |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
10:40 - 11:00
|
| Location |
Hall "A" |
OEM license agreement: case study
 |
Dmitri Dubograev
International Legal Counsels (www.femida.us)
Partner |
|
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
11:10 - 11:30
|
| Location |
Hall "A" |
Conference opening
|
23rd April 2011, Saturday
|
Welcome speech
 |
Vladimir Katalov
ElcomSoft Co.Ltd. |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
10:00 - 10:10
|
| Location |
Hall "A" |
Inspection of IT business in Russia: how to be prepared and how to receive the necessary info
Welcome speech
 |
Michael Philippenko
Fast Reports Inc. |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
14:00 - 14:10
|
| Location |
Hall "A" |
Inspection of IT business in Russia:how to be prepared and how to receive the necessary info
 |
Michael Philippenko
Fast Reports Inc. |
|
| |
| Topic language |
Russian |
| Duration |
80 min. |
| Start time |
14:10 - 15:30
|
| Location |
Hall "A" |
PR
|
23rd April 2011, Saturday
|
Welcome speech
 |
Natalia Solovyeva
PayPro Global
Marketing manager |
|
| |
| Topic language |
Russian |
| Duration |
5 min. |
| Start time |
11:30 - 11:35
|
| Location |
Hall "A" |
PR in the blogosphere or how to get into contact with bloggers
 |
Marina Maslovskaya
SoftPressRelease
Director |
- PR recipe for working in the blogosphere: basic ingredients.
- Is making a corporate blog good or bad?
- How to organize the work with other bloggers and what blogs should you get there first?
- How to be pitched by bloggers via email?
- Recommendations for building mutually beneficial relations with bloggers. |
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
11:35 - 11:50
|
| Location |
Hall "A" |
Cases of IT companies promotion on social media: hits and bugs. Part 1.
 |
Ksenia Chabanenko
A-TAK
CEO |
- SMM campaigns: progress review
- Why IT companies need in social media marketing
- Some theory about monitoring, networks choice, communications and activities in social networks
- Cases from audience. An author of the most interesting case will get the book "In social networks. Twitter – 140 characters of self-impression" signed by authors as a present.
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
11:50 - 12:00
|
| Location |
Hall "A" |
Cases of IT companies promotion on social media: hits and bugs. Part 2.
 |
Elena Sorokina
A-TAK |
- SMM campaigns: progress review
- Why IT companies need in social media marketing
- Some theory about monitoring, networks choice, communications and activities in social networks
- Cases from audience. An author of the most interesting case will get the book "In social networks. Twitter – 140 characters of self-impression" signed by authors as a present.
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
12:00 - 12:10
|
| Location |
Hall "A" |
Two in a boat: you and your PR manager
 |
Lev Yakupov
VideoPort
Marketing manager |
- Are you ready for PR?
- What is NOT a PR?
- What PR tools would be exactly for you?
- How to create newsbreaks?
- What to choose - PR-manager or PR-agency?
- How to measure PR results? |
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
12:15 - 12:30
|
| Location |
Hall "A" |
Practial methods of software promotion on the world markets
 |
Ruslan Savchyshyn
MagneticOne
CEO |
|
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
12:30 - 12:45
|
| Location |
Hall "A" |
Business development
Welcome speech
 |
Roman Rudnik
IconDesignLAB.com |
|
| |
| Topic language |
Russian |
| Duration |
2 min. |
| Start time |
15:30 - 15:32
|
| Location |
Hall "A" |
Briefs to allow for growth: For what to raise the Big Business?
 |
Dennis Nazarenko
sprigsoft.com
Owner |
- Для чего люди хотят быть богатыми?
- Как и почему они ими становятся?
- Что потом с этим всем делать?
- И как добиться тех же результатов ничего не делая |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
15:32 - 15:52
|
| Location |
Hall "A" |
How to make strategic and tactical decisions in the fast-growing company - role of the leader and management. From 50 to 200
 |
Felix Moochnick
Softkey |
Изменение масштаба компании влечет за собой не только внешние, но и внутренние риски.
Выбор схемы управления (матрично-функциональная или иерархическая).
Роль лидера и команды.
Взаимоотношения по понятиям/по регламенту.
Кадровый голод рынка профессионалов. |
| |
| Topic language |
Russian |
| Duration |
25 min. |
| Start time |
15:50 - 16:15
|
| Location |
Hall "A" |
Management - projects, people, letters, and other game rules
 |
Alexander V. Lyskovsky
Alawar |
- Почему менеджмент не обучен управлять собой, людьми и проектами?
- Чему можно научить и как мы это делаем в компании Алавар.
- Задачи менежера-управленца и его зоны отвественности
- Что должен делать, а что наоборот не должен никогда руководитель.
- Почта, голос или личная встреча?
- Типичные ошибки молодости. Любимые "грабли" управленца. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:15 - 16:45
|
| Location |
Hall "A" |
Work Hard and Smart: how to apply a startup approaches to software business
|
Eugene Lisovskiy
|
Как за 3 месяца войти в тройку лидеров высоко-конкурентного
ecommerce рынка? Как построить классную команду и выполнять все KPI?
Трудные задачи и пути их решения. Никакой теории – только практика:
настоящая, боевая стартаперская практика. |
| |
| Topic language |
Russian |
| Duration |
25 min. |
| Start time |
16:45 - 17:10
|
| Location |
Hall "A" |
Marketing
Welcome speech
 |
Lev Yakupov
TrueConf
Marketing Manager |
|
| |
| Topic language |
Russian |
| Duration |
5 min. |
| Start time |
17:00 - 17:05
|
| Location |
Hall "A" |
Choice of the optimal sales strategy depending on your licensing model
 |
Eugen Rosca
PayPro Global
Sales Manager |
1. Рекуррентные платежи, как средство увеличения продаж;
2. Эффективное взаимодействие с потенциальными покупателями, обработка лидов;
3. Методика перекрестных продаж: возможные варианты реализации, анализ соответствия продуктов. |
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
17:05 - 17:20
|
| Location |
Hall "A" |
Portrait of a Ukrainian software buyer 2011
 |
Anna Bondarchuk
Softkey Ukraine
CEO |
Кто покупает ПО в УАнете: соцдем;
Частота покупок;
Приоритетные способы оплаты;
Что предпочитает покупатель: физики и юрики;
Как достучаться до клиента;
Сравнения российского и украинского рынка по последним годам. |
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
17:20 - 17:35
|
| Location |
Hall "A" |
Rebranding in terms of ISV
 |
Andrew Vlaskin
TrueConf
Deputy of marketing director |
|
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
17:35 - 17:50
|
| Location |
Hall "A" |
Improving conversion/boosting sales
 |
Stanislav Roussev
Gate2Shop
Marketing Manager |
|
| |
| Topic language |
English |
| Duration |
15 min. |
| Start time |
17:50 - 18:05
|
| Location |
Hall "A" |
The role of SMM in marketing communications: theory and practice
 |
Ksenia Chabanenko
A-TAK
CEO |
|
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
18:05 - 18:20
|
| Location |
Hall "A" |
Investment into IT market
|
23rd April 2011, Saturday
|
Welcome speech
 |
Maxim Shekhovtsov
InnaLabs Inc. |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
14:00 - 14:10
|
| Location |
Hall "A" |
Round table "Investmet into IT market"
 |
Maxim Shekhovtsov
InnaLabs Inc.
Chairman |
Co-moderators:
- Andrey Zotov, ADJ
- Pavel Bogdanov, Almaz Capital
- Pavel Nikonov, ABRT Fund
- Vladimir Mnogoletnyi, Paradigm
Investments into IT.
What areas are now most popular from the point of view of investment in the world and Russia, where venture funds look?
Logic of thinking of venture capitalists: on what pay attention, what models are most popular today?
Potential of IT market of Russia, Ukraine, Belarus.
The loudest last deals.
Venture funds today |
| |
| Topic language |
Russian |
| Duration |
140 min. |
| Start time |
14:10 - 16:30
|
| Location |
Hall "A" |