Marketing & PR
06th October 2012, Saturday
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Accelerating your software sales: lessons from the global shareware trenches
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Chedleeva Olesya
Avangate CIS Sales Manager |
How to drive success with performance marketing techniques in the software vertical. Insights on the rapidly changing software market and the resulting need for software companies to optimize their marketing and online sales processes and to gain access to new sales channels. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
15:00 - 15:30
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Location |
No information |
Do you really need to participate in exhibitions and conferences ?
Topic language |
Russian |
Duration |
30 min. |
Start time |
15:30 - 16:00
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Location |
No information |
Software Help Authoring: Process & Tools
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Alexander Zinchuk
Alconost Head of documentation development |
The goal of this report is to demonstrate the help authoring process, describe the key help types and formats, and compare the most convenient and popular help authoring tools. Moreover, the report will cover such important aspects of the process as translation, updates, and the revision of help documentation and embedding of multimedia elements. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
16:00 - 16:30
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Location |
No information |
The Hidden Part of Iceberg: How to Meet Business Objectives with User's Expectations
Topic language |
Russian |
Duration |
30 min. |
Start time |
16:30 - 17:00
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Location |
No information |
07th October 2012, Sunday
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The Mystery of PR Efficiency
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Evgenia Kolobukhova
A-Tak PR Agency CEO |
1. Review of popular PR efficiency measurement methods. 2. Factors of PR success for PR-managers, executives and IT-guys. 3. Why people buy an invisible matter. |
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Topic language |
Russian |
Duration |
60 min. |
Start time |
12:30 - 13:30
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Location |
No information |
Abroad Internet-Marketing and PR: the Basic Principles
Topic language |
Russian |
Duration |
30 min. |
Start time |
13:00 - 13:30
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Location |
No information |
Following Jobs's Style - Creating Design for Mobile Markets before Product Development
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Vitaly Yanko
I-Free Innovations Product Marketing Manager |
1. Why it's getting harder to sell classic shareware. 2. New face of e-commerce providers. 3. Sucñessful sales plans and cases. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
13:30 - 14:00
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Location |
No information |
Increase Brand Awareness through Social Media and SEO
|
Amy Hall
Digital River MyCommerce Client Development Manager |
|
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Topic language |
English |
Duration |
30 min. |
Start time |
15:00 - 15:30
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Location |
No information |
Value of Understanding Global Customer Behavior
|
Michael Batko
cleverbridge Key Account Manager |
Learn region-based industry benchmarks to help provide customers with an optimized experience to increase conversions. |
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Topic language |
English |
Duration |
30 min. |
Start time |
15:45 - 16:15
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Location |
No information |
How to Loose All of Your Customers by Turning Down Email Newsletters
|
Andrey Burmus, Natalia Solovyeva
Atom Park Software, Unisender |
|
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Topic language |
Russian |
Duration |
30 min. |
Start time |
16:30 - 17:00
|
Location |
No information |
Video-Based Marketing: How To Make Your Videos Work For You
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Kirill Kliushkin
Alconost Head of video productions |
All right, you have a great selling video for your product. What's next? What can you do with a video to really benefit from it? How do you present it to your site visitors, how do you design a page with the video, how do you optimize it to improve your ranking in YouTube and Google search results? Our presentation answers all of these questions. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
17:30 - 18:00
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Location |
No information |
Why Developers Shouldn't be Allowed to Design Interfaces
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Michael Payson
Perpetuum Software CTO |
Have you ever dreamed about crashing your monitor with something really heavy? I admit I want to do it sometimes. In my speach I'll tell you why you have to trust in your developers interface disigning skill with a great care. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
18:00 - 18:30
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Location |
No information |
Why Contextual Advertising doesn't Work?
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Dmitri Gerko
Zedzima Ads Personal PPC Manager |
Should you reckon with the fastest-growing market of contextual advertising. Different opinions on contextual advertising or why it works for ones and doesn't work for others. A complex approach to contextual advertising or how to make it work. Expences on advertising or business investments. |
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Topic language |
Russian |
Duration |
30 min. |
Start time |
18:30 - 19:00
|
Location |
No information |