Marketing & PR

06th October 2012, Saturday

Accelerating your software sales: lessons from the global shareware trenches

Chedleeva Olesya Chedleeva Olesya

Avangate
CIS Sales Manager
How to drive success with performance marketing techniques
in the software vertical. Insights on the rapidly changing
software market and the resulting need for software companies
to optimize their marketing and online sales processes and
to gain access to new sales channels.
 
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Topic language Russian
Duration 30 min.
Start time 15:00 - 15:30
Location No information

Do you really need to participate in exhibitions and conferences ?

Fedorov Oleg Fedorov Oleg

Oxygen Software
CEO
 
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Topic language Russian
Duration 30 min.
Start time 15:30 - 16:00
Location No information

Software Help Authoring: Process & Tools

Alexander Zinchuk Alexander Zinchuk

Alconost
Head of documentation development
The goal of this report is to demonstrate the help authoring process,
describe the key help types and formats, and compare the most
convenient and popular help authoring tools. Moreover, the report will
cover such important aspects of the process as translation, updates,
and the revision of help documentation and embedding of multimedia
elements.
 
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Topic language Russian
Duration 30 min.
Start time 16:00 - 16:30
Location No information

The Hidden Part of Iceberg: How to Meet Business Objectives with User's Expectations

Dmitry Miheev Dmitry Miheev

UIDesign Group
UI Designer
 
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Topic language Russian
Duration 30 min.
Start time 16:30 - 17:00
Location No information
07th October 2012, Sunday

The Mystery of PR Efficiency

Evgenia Kolobukhova Evgenia Kolobukhova

A-Tak PR Agency
CEO
1. Review of popular PR efficiency measurement methods.
2. Factors of PR success for PR-managers, executives and IT-guys.
3. Why people buy an invisible matter.
 
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Topic language Russian
Duration 60 min.
Start time 12:30 - 13:30
Location No information

Abroad Internet-Marketing and PR: the Basic Principles

Andy Cheban Andy Cheban

Elcomsoft
PR-manager
 
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Topic language Russian
Duration 30 min.
Start time 13:00 - 13:30
Location No information

Following Jobs's Style - Creating Design for Mobile Markets before Product Development

no photo available Vitaly Yanko

I-Free Innovations
Product Marketing Manager
1. Why it's getting harder to sell classic shareware.
2. New face of e-commerce providers.
3. Sucñessful sales plans and cases.
 
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Topic language Russian
Duration 30 min.
Start time 13:30 - 14:00
Location No information

Increase Brand Awareness through Social Media and SEO

Amy Hall Amy Hall

Digital River MyCommerce
Client Development Manager
 
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Topic language English
Duration 30 min.
Start time 15:00 - 15:30
Location No information

Value of Understanding Global Customer Behavior

Michael Batko Michael Batko

cleverbridge
Key Account Manager
Learn region-based industry benchmarks to help provide
customers with an optimized experience to increase
conversions.
 
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Topic language English
Duration 30 min.
Start time 15:45 - 16:15
Location No information

How to Loose All of Your Customers by Turning Down Email Newsletters

Andrey Burmus, Natalia Solovyeva Andrey Burmus, Natalia Solovyeva

Atom Park Software, Unisender
 
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Topic language Russian
Duration 30 min.
Start time 16:30 - 17:00
Location No information

Video-Based Marketing: How To Make Your Videos Work For You

Kirill Kliushkin Kirill Kliushkin

Alconost
Head of video productions
All right, you have a great selling video for your product. What's
next? What can you do with a video to really benefit from it? How do
you present it to your site visitors, how do you design a page with
the video, how do you optimize it to improve your ranking in YouTube
and Google search results? Our presentation answers all of these
questions.
 
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Topic language Russian
Duration 30 min.
Start time 17:30 - 18:00
Location No information

Why Developers Shouldn't be Allowed to Design Interfaces

Michael Payson Michael Payson

Perpetuum Software
CTO
Have you ever dreamed about crashing your monitor with something really heavy? I admit I want to do it sometimes. In my speach I'll tell you why you have to trust in your developers interface disigning skill with a great care.
 
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Topic language Russian
Duration 30 min.
Start time 18:00 - 18:30
Location No information

Why Contextual Advertising doesn't Work?

Dmitri Gerko Dmitri Gerko

Zedzima Ads
Personal PPC Manager
Should you reckon with the fastest-growing market of contextual advertising.
Different opinions on contextual advertising or why it works for ones and doesn't work for others.
A complex approach to contextual advertising or how to make it work.
Expences on advertising or business investments.
 
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Topic language Russian
Duration 30 min.
Start time 18:30 - 19:00
Location No information