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Plenary section
Section date(s) : 05.10.2012
Moderator(s):
Kurashev Dmitry, dsk@entensys.com
Kazin Alexander, isdef.md@gmail.com
-
Welcome speach
-
Windows 8 - Find New Ways to Monetize Your Products
-
New business opportunities with Microsoft
-
ISVs Transition to SaaS: Challenge or Huge Opportunity?
-
Global changes on software market. Ways and methods of development.
-
Future development ways
Round table "Negative tendencies and risks factors of Russian software market regulatuion
Section date(s) : 05.10.2012
Moderator(s):
Moochnick Felix, fmoochnick@gmail.com
ISDEF press-conference
Section date(s) : 05.10.2012
Moderator(s):
Kurashev Dmitry, dsk@entensys.com
Round table "Cooperation between ISV's & software distributors during SaaS era"
Section date(s) : 05.10.2012
Moderator(s):
Kazin Alexander, isdef.md@gmail.com
Business Growth
Section date(s) : 05.10.2012; 06.10.2012; 07.10.2012
Moderator(s):
Rudnik Roman, r.rudnik@gmail.com
-
Marketing inside of company and peace of madness
-
Going to b2b market. Oxygen Software example.
-
SaaS as a new business for a company without to become bankrupt
-
Payment Page Builder - Alive and Kickin'! How to build and optimize your checkout page. A glimpse at our Mobile SDK.
-
Company strategy, SWOT-analysis, risk-management and other buben-dances for those, who wants to growth
-
Opportunities by Moving Software Products to the Cloud
-
Development steps. What for to earn money, if you don't have it, and how to stay selfmotivated, if you have the money already.
-
How to measure your company performance? What is to be considered except your cash flow?
-
Startup lessons learned: mistakes & failures you don't have to make
Microsoft Innovation Day
Section date(s) : 06.10.2012
Moderator(s):
Kazin Alexander, isdef.md@gmail.com
-
Windows 8 – the most considerable opportunity of monetization with Windows Store
-
Cloud based services – reliability and monitoring, cloud services scenarios and cases
-
Project management, reporting. Effective resources management
-
Windows Phone: third ecosystem as the way to grow
-
Cloud services and data security law (FZ152)
-
Inventing the wheel or using ready to go services?
Legal issues
Section date(s) : 06.10.2012
Moderator(s):
Motsnyi Igor, igormotsnyi@hotmail.com
-
Introduction: welcome speech
-
Recent updates on the EC Copyright , Trademarks, Foreign investments in Hi- Tech sector, software and games distribution related legislation
-
Brands in software business: registration, protection, choice of jurisdictions, costs, etc
-
Q and A session
-
How to attract investors to your software business?
-
The Basics of Selling Your Business
Experience sharing
Section date(s) : 07.10.2012
Moderator(s):
Kazin Alexander, isdef.md@gmail.com
-
"Недобросовестная конкуренция в связи с незаконным использованием результатов ИС: российское регулирование и новеллы законодательства США"
-
Implementation of International Financial Reporting Standards (IFRS) in small and medium-sized software companies as an instrument of increasing efficiency in investor relations. FAQ on advantages and complexities related to implementation, preparation of the reports and audit.
Foreign jurisdictions for IT companies
Section date(s) : 07.10.2012
Moderator(s):
Vasilyeva Tatyana, vasilieva@avlegal.eu
-
News & trends in corporate finance for software companies.
-
Trends in international tax law - 2012
-
US tax planning
-
Business game: Developing international structure of software corporation. New rules of the game
-
Business game: Personal tax planning for beneficial owners. Trusts, funds and other mechanisms of tax planning.
Marketing & PR
Section date(s) : 06.10.2012; 07.10.2012
Moderator(s):
Yakupov Lev, lev.yakupov@gmail.com
-
Accelerating your software sales: lessons from the global shareware trenches
-
Do you really need to participate in exhibitions and conferences ?
-
Software Help Authoring: Process & Tools
-
The Hidden Part of Iceberg: How to Meet Business Objectives with User's Expectations
-
The Mystery of PR Efficiency
-
Abroad Internet-Marketing and PR: the Basic Principles
-
Following Jobs's Style - Creating Design for Mobile Markets before Product Development
-
Increase Brand Awareness through Social Media and SEO
-
Value of Understanding Global Customer Behavior
-
How to Loose All of Your Customers by Turning Down Email Newsletters
-
Video-Based Marketing: How To Make Your Videos Work For You
-
Why Developers Shouldn't be Allowed to Design Interfaces
-
Why Contextual Advertising doesn't Work?
Plenary section
|
05th October 2012, Friday
|
Welcome speach
 |
Kurashev Dmitry
ISDEF board chairman |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
10:00 - 10:10
|
| Location |
No information |
Windows 8 - Find New Ways to Monetize Your Products
 |
Mark A. Iverson
Digital River MyCommerce
Group Vice President |
|
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
10:10 - 10:40
|
| Location |
No information |
New business opportunities with Microsoft
 |
Marchenko Dmitry
Microsoft
ISV business development head |
|
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
11:05 - 12:05
|
| Location |
No information |
ISVs Transition to SaaS: Challenge or Huge Opportunity?
 |
Olesya Chedleeva
Avangate
CIS Sales Manager |
How to have a smooth transition to SaaS and subscription models.
Steps that you can to take when transitioning from lifetime
traditional business models to subscription billing.
How to have a global unified customer
experience across any channel via any business models. |
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
12:30 - 12:45
|
| Location |
No information |
Global changes on software market. Ways and methods of development.
 |
Sergey Ryzhykov
1C Bitrix
CEO |
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
12:45 - 13:30
|
| Location |
No information |
Future development ways
 |
Ashmanov Igor
Ashmanov & partners
Managing partner |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
13:30 - 14:00
|
| Location |
No information |
Round table "Negative tendencies and risks factors of Russian software market regulatuion
|
05th October 2012, Friday
|
-
1. Software market non-transparency
2. Dumping & it's influence on software market
3. Software market state regulation
4. Forming of software market by own hands: how to survive and examples of others.
Participants: Microsoft, Adobe, Kaspersky Lab, Abbyy, Mont, Softkey |
| |
| Topic language |
Russian |
| Duration |
90 min. |
| Start time |
15:00 - 16:30
|
| Location |
No information |
ISDEF press-conference
|
05th October 2012, Friday
|
-
 |
Kurashev Dmitry
|
|
| |
| Topic language |
Russian |
| Duration |
120 min. |
| Start time |
15:00 - 17:00
|
| Location |
No information |
Round table "Cooperation between ISV's & software distributors during SaaS era"
|
05th October 2012, Friday
|
-
Discussion regarding ISV's & CIS distributors cooperation.
Benefits from cooperation with distributors for ISV's.
Distributors role in SaaS era.
How distributors are choosing products for their price-list.
How distributors are pushing (if yes) the products.
Ideal ISV portrait from distributors point of view.
Cooperation issues between ISV's & distributors.
Participants: 1C, Softkey, Softline, Antivirus Pro |
| |
| Topic language |
Russian |
| Duration |
90 min. |
| Start time |
17:30 - 19:00
|
| Location |
No information |
Business Growth
|
05th October 2012, Friday
|
Marketing inside of company and peace of madness
 |
Сергей Абдульманов
Mosigra |
| Организация системы управления под рост ключевых сотрудников и атмосфера в команде. Как оставаться молодым, безумным и причинять добро, как иметь живое человеческое лицо в сети и за её пределами. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:30 - 18:00
|
| Location |
No information |
Going to b2b market. Oxygen Software example.
 |
Oleg Fedorov
Oxygen Software
CEO |
| Расскажу про то, как мы полностью ушли с рынка shareware утилит для обычных пользователей на рынок дорогого корпоративного ПО. Про различия в работе на одном и на другом. Про другие инструменты маркетинга и про то, как продавать. Продукт, а имидж. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
18:00 - 18:30
|
| Location |
No information |
SaaS as a new business for a company without to become bankrupt
 |
Sergei Ryzhikov
1C-Bitrix
CEO |
Если ваша компания никогда ранее не создавала SaaS-сервисы, то вас ждет несколько важных открытий.
Вы должны измениться как руководитель и понять отличия бизнеса SaaS.
И вам предстоит помочь своим коллегам изменить работу отделов маркетинга, производства, поддержки, продаж...
На самом деле, я буду просто делиться опытом того, как рождался и начал работать "Битрикс24" и как это изменило нашу компанию и наши продукты. Business development - загадочный термин, прочувствовать его не так-то просто. |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
18:30 - 19:30
|
| Location |
No information |
|
06th October 2012, Saturday
|
Payment Page Builder - Alive and Kickin'! How to build and optimize your checkout page. A glimpse at our Mobile SDK.
 |
Nadezhda Ivanova
G2S |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:30 - 18:00
|
| Location |
No information |
Company strategy, SWOT-analysis, risk-management and other buben-dances for those, who wants to growth
 |
Alexander Lyskovsky
Alawar
CEO |
Важной, а зачастую необходимой составляющей роста компании на таком бурноменяющемся рынке как IT, Software и Internet, является умение отвечать на вопросы: Кто мы? Куда мы идем? Какие сложности по пути могут возникнут? Кто наши клиенты/конкуренты/потребители?
Все это стратегический менеджмент. В этом докладе я хочу рассказать, как мы приходили к нему в компании Alawar и к чему это привело. А так же о том в какой стадии роста компании это желательно, а в какой - обязательно. |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
18:00 - 19:00
|
| Location |
No information |
|
07th October 2012, Sunday
|
Opportunities by Moving Software Products to the Cloud
 |
Tetyana Franke
Digital River MyCommerce
Business Development Manager |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:00 - 10:30
|
| Location |
No information |
Development steps. What for to earn money, if you don't have it, and how to stay selfmotivated, if you have the money already.
 |
Roman Rudnik
IconDesignLAB.com
CEO |
| Мы часто слышим: «Бизнес - для зарабатывания денег». И нас безумно мотивируют первые деньки, первая машина, первая квартира. А что дальше, когда финансовый вопрос закрыт? Мы поговорим про ступени развития и постараемся понять, куда двигаться, чтобы работа зажигала. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:30 - 11:00
|
| Location |
No information |
How to measure your company performance? What is to be considered except your cash flow?
 |
Dmitry Kurashev
ISDEF
ISDEF board chairman |
Development of business can go a more or less successfully. However, in order to assess this, it is important to find a way to measure it somehow. Here is a case when it shouldn't be all about money. We'll discuss a variety of indicators of popularity, efficiency and reputaion.
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:00 - 11:30
|
| Location |
No information |
Startup lessons learned: mistakes & failures you don't have to make
 |
Alexey Orap
YouScan
CEO |
| Launching technological startup involves a lot of risk. How do you minimize it? Based on my own experience and mistakes, I will tell you about some of my lessons learned, pitfalls and mistakes you need to avoid to make your startup successful. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:30 - 12:00
|
| Location |
No information |
Microsoft Innovation Day
|
06th October 2012, Saturday
|
Windows 8 – the most considerable opportunity of monetization with Windows Store
 |
Chernomordikov Mikhail
Microsoft
Strategic technologies expert |
|
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
10:00 - 10:40
|
| Location |
No information |
Cloud based services – reliability and monitoring, cloud services scenarios and cases
 |
Bokov Alexey
Microsoft
Windows Azure expert |
|
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
10:40 - 11:20
|
| Location |
No information |
Project management, reporting. Effective resources management
 |
Andreev Dmitry
Microsoft
IT systems development expert |
|
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
11:20 - 12:00
|
| Location |
No information |
Windows Phone: third ecosystem as the way to grow
 |
Chernomordikov Mikhail
Microsoft
Strategic technologies expert |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
|
| Location |
No information |
Cloud services and data security law (FZ152)
 |
Marchenko Dmitry
Microsoft
ISV business development head |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
13:00 - 13:30
|
| Location |
No information |
Inventing the wheel or using ready to go services?
 |
Martynov Dmitry
Microsoft
Platform strategy adviser |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
13:30 - 14:00
|
| Location |
No information |
Legal issues
|
06th October 2012, Saturday
|
Introduction: welcome speech
 |
Igor Motsnyi
Motsnyi Legal Services/STANDMARK
Partner |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
15:00 - 15:10
|
| Location |
No information |
Recent updates on the EC Copyright , Trademarks, Foreign investments in Hi- Tech sector, software and games distribution related legislation
 |
Alexandre Kolosovski
International Legal Counsels Paris, France (Femida.us)
Partner |
|
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
15:10 - 15:50
|
| Location |
No information |
Brands in software business: registration, protection, choice of jurisdictions, costs, etc
 |
Igor Motsnyi and Andrey Vasin
Motsnyi Legal Services/STANDMARK
Partner, trademark attorney |
|
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
15:50 - 16:30
|
| Location |
No information |
Q and A session
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:30 - 17:00
|
| Location |
No information |
How to attract investors to your software business?
 |
Anton Klyachin
Salomon Partners
Partner |
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
17:30 - 18:15
|
| Location |
No information |
The Basics of Selling Your Business
 |
Dmitry Dubograev
International Legal Counsels US (Femida.us)
Partner |
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
18:15 - 19:00
|
| Location |
No information |
Experience sharing
|
07th October 2012, Sunday
|
"Недобросовестная конкуренция в связи с незаконным использованием результатов ИС: российское регулирование и новеллы законодательства США"
 |
Shane R. DeBeer
Dechert
Partner |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:00 - 10:30
|
| Location |
No information |
Implementation of International Financial Reporting Standards (IFRS) in small and medium-sized software companies as an instrument of increasing efficiency in investor relations. FAQ on advantages and complexities related to implementation, preparation of the reports and audit.
 |
Arutyunyan Mikhail
DeviceLock inc
Head of financial department |
|
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
11:00 - 12:00
|
| Location |
No information |
Foreign jurisdictions for IT companies
|
07th October 2012, Sunday
|
News & trends in corporate finance for software companies.
 |
Laura Busato Prieto
adviser in corporate finance and investment banking |
|
| |
| Topic language |
English |
| Duration |
60 min. |
| Start time |
12:30 - 13:30
|
| Location |
No information |
Trends in international tax law - 2012
 |
Tanya Vasilyeva
AVA Legal in association with Motsnyi Legal and Salomon Partners
Partner |
Review of new OECD documents in the area of international taxation
Discussion of important tax news of different countries |
| |
| Topic language |
Russian |
| Duration |
35 min. |
| Start time |
13:30 - 14:05
|
| Location |
No information |
US tax planning
 |
Boris Foxman
NBAC Corporation |
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
15:00 - 15:45
|
| Location |
No information |
Business game: Developing international structure of software corporation. New rules of the game
 |
Tanya Vasilyeva
AVA Legal in association with Motsnyi Legal and Salomon Partners
Partner |
Business game with the use of the "field of jurisdictions", which allows to estimate and analyse the implications of your decisions on international group structuring or restructuring as well as implications related to transactions between related companies in different jurisdictions.
Advanced level. |
| |
| Topic language |
Russian |
| Duration |
90 min. |
| Start time |
15:45 - 17:15
|
| Location |
No information |
Business game: Personal tax planning for beneficial owners. Trusts, funds and other mechanisms of tax planning.
 |
Tanya Vasilyeva
AVA Legal in association with Motsnyi Legal and Salomon Partners
Partner |
|
| |
| Topic language |
Russian |
| Duration |
90 min. |
| Start time |
17:30 - 19:00
|
| Location |
No information |
Marketing & PR
|
06th October 2012, Saturday
|
Accelerating your software sales: lessons from the global shareware trenches
 |
Chedleeva Olesya
Avangate
CIS Sales Manager |
How to drive success with performance marketing techniques
in the software vertical. Insights on the rapidly changing
software market and the resulting need for software companies
to optimize their marketing and online sales processes and
to gain access to new sales channels. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:00 - 15:30
|
| Location |
No information |
Do you really need to participate in exhibitions and conferences ?
 |
Fedorov Oleg
Oxygen Software
CEO |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:30 - 16:00
|
| Location |
No information |
Software Help Authoring: Process & Tools
 |
Alexander Zinchuk
Alconost
Head of documentation development |
The goal of this report is to demonstrate the help authoring process,
describe the key help types and formats, and compare the most
convenient and popular help authoring tools. Moreover, the report will
cover such important aspects of the process as translation, updates,
and the revision of help documentation and embedding of multimedia
elements. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:00 - 16:30
|
| Location |
No information |
The Hidden Part of Iceberg: How to Meet Business Objectives with User's Expectations
 |
Dmitry Miheev
UIDesign Group
UI Designer |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:30 - 17:00
|
| Location |
No information |
|
07th October 2012, Sunday
|
The Mystery of PR Efficiency
 |
Evgenia Kolobukhova
A-Tak PR Agency
CEO |
1. Review of popular PR efficiency measurement methods.
2. Factors of PR success for PR-managers, executives and IT-guys.
3. Why people buy an invisible matter. |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
12:30 - 13:30
|
| Location |
No information |
Abroad Internet-Marketing and PR: the Basic Principles
 |
Andy Cheban
Elcomsoft
PR-manager |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
13:00 - 13:30
|
| Location |
No information |
Following Jobs's Style - Creating Design for Mobile Markets before Product Development
|
Vitaly Yanko
I-Free Innovations
Product Marketing Manager |
1. Why it's getting harder to sell classic shareware.
2. New face of e-commerce providers.
3. Sucсessful sales plans and cases. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
13:30 - 14:00
|
| Location |
No information |
Increase Brand Awareness through Social Media and SEO
 |
Amy Hall
Digital River MyCommerce
Client Development Manager |
|
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
15:00 - 15:30
|
| Location |
No information |
Value of Understanding Global Customer Behavior
 |
Michael Batko
cleverbridge
Key Account Manager |
Learn region-based industry benchmarks to help provide
customers with an optimized experience to increase
conversions. |
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
15:45 - 16:15
|
| Location |
No information |
How to Loose All of Your Customers by Turning Down Email Newsletters
 |
Andrey Burmus, Natalia Solovyeva
Atom Park Software, Unisender |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:30 - 17:00
|
| Location |
No information |
Video-Based Marketing: How To Make Your Videos Work For You
 |
Kirill Kliushkin
Alconost
Head of video productions |
All right, you have a great selling video for your product. What's
next? What can you do with a video to really benefit from it? How do
you present it to your site visitors, how do you design a page with
the video, how do you optimize it to improve your ranking in YouTube
and Google search results? Our presentation answers all of these
questions. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:30 - 18:00
|
| Location |
No information |
Why Developers Shouldn't be Allowed to Design Interfaces
 |
Michael Payson
Perpetuum Software
CTO |
| Have you ever dreamed about crashing your monitor with something really heavy? I admit I want to do it sometimes. In my speach I'll tell you why you have to trust in your developers interface disigning skill with a great care. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
18:00 - 18:30
|
| Location |
No information |
Why Contextual Advertising doesn't Work?
 |
Dmitri Gerko
Zedzima Ads
Personal PPC Manager |
Should you reckon with the fastest-growing market of contextual advertising.
Different opinions on contextual advertising or why it works for ones and doesn't work for others.
A complex approach to contextual advertising or how to make it work.
Expences on advertising or business investments. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
18:30 - 19:00
|
| Location |
No information |