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Conference opening
Section date(s) : 10.10.2014
Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com
Kazin Alexander, isdef.md@gmail.com
Business growth
Section date(s) : 10.10.2014; 11.10.2014
Moderator(s):
-
How to sell sofware globally via affiliates - KPI of succesful partnership program
-
Errors we did - and how we corrected them
-
Boutique outsourcing/product sourcing or what startup should do for outsource services ?
-
Exponential profit opportunities: where to find millions ?
-
B2C: English Speaking Clients, 8-hour difference – what to do? 10 tips.
-
Step by step - or 101 methods to stop money loose
-
With hom to cooperate for payments collection - choosing strategic business partner
-
What's a direct Skolkovo help for startup development - on own example
-
IT companies opportunities in Asia
Legal issues
Section date(s) : 10.10.2014
Moderator(s):
Vasilyeva Tatyana, vasilieva@avlegal.eu
-
When two elephants fight, it is the grass that suffers - a crisis survival guide for IT companies.
-
Own company in USA ? Oxygen Software experience.
-
US based company. Alconost experience.
-
Offshore corporate law for startups: creating offshore company, bringing investor and selling the shares
-
Update on Russian corporate law for startups
-
Business migration into Latvia
-
Business migration of startups into EU countries: Lithuania (cheap), Bulgaria (cheap), Czech Republic (moderate), Germany (expensive) and UK (luxurious)
Marketing
Section date(s) : 10.10.2014; 11.10.2014
Moderator(s):
-
Human language: businesses are also humans
-
Proven tactics in digital marketing for global IT business
-
Get The Most Out Of Paid Search In The Context Of Antivirus
-
Personalisation in software products
-
Cases 2014: sales improvement ways - effective and not
-
Internet TV: video formats - evolution and revolution
Crash-test
Section date(s) : 10.10.2014; 11.10.2014
Moderator(s):
Zhuravlev Dennis, info@indigobyte.com
-
IntelliDebugger: Intelligence debugger for Visual Studio
-
CatalogLoaderWeb: Web-service for online shops
-
ReHIPS: Host-Based Intrusion Prevention System (HIPS)
-
SocialHammer: Social network marketing
-
AnVir Task Manager: antiviral protection and PC optimization
-
Witget: a platform with website conversion improvement toolkit
Lifehack
Section date(s) : 10.10.2014
Moderator(s):
-
Safe work with credit cards on Payoneer example
-
Personal effectiveness growth
Products design
Section date(s) : 10.10.2014
Moderator(s):
-
Design-processes establishing in product team: how to create best product
-
Design: the nervous system of the (software) project
-
Turning a cloud application into a platform
Jurisdictions
Section date(s) : 11.10.2014
Moderator(s):
Vasilyeva Tatyana, vasilieva@avlegal.eu
-
Business game on international tax planning for startups.
HR
Section date(s) : 11.10.2014
Moderator(s):
-
HR: corporate hunting
-
From idea to prototype in 48 hours
-
How to fight vs too hight candidates expectations ?
-
Effective time management and power delegation
Clouds
Section date(s) : 11.10.2014
Moderator(s):
-
Cloud services for community facilities
-
Openstack
-
Entering Foreign Markets: Three Ways to Localize Your Product via the Cloud.
PaaS labirints
Section date(s) : 11.10.2014
Moderator(s):
-
Moderator welcome speach
-
Microsoft Azure cloud - introduction & answers on most important developers questions
-
Introduction of Jelastic cloud platform for fast & effective cloud services development
-
APS-applications development on Parallels Automation platform: practice, experience, developers tips.
-
Pratical experience of Jelastic Platform-as-Infrastructure usage.
-
Common cloud backend in Microsoft Azure to develop for all mobile platforms.
-
Wide opportunities of usage, integration and applications development on Cyscom platform
Conference opening
|
10th October 2014, Friday
|
Welcome speach
 |
Mikhail Philippenko
ISDEF - chairman of the board |
|
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
10:00 - 10:20
|
| Location |
Nickolaevsky 1 |
Business growth
|
10th October 2014, Friday
|
How to sell sofware globally via affiliates - KPI of succesful partnership program
 |
Irina Sandu
Avangate
CIS CSM |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:20 - 10:50
|
| Location |
Nickolaevsky 1 |
Boutique outsourcing/product sourcing or what startup should do for outsource services ?
 |
Pavel Pravdin
iwlab.ru |
- Что такое бутиковый аутсорс ?
- Как прокачанные стартап команды могут помочь заменить собственный отдел разработки, маркетинга и продаж ИТ продукта?
- Ответ на вопрос, верно ли утверждение, что высокое качество сервиса (именно сервиса) ценится (и оплачивается) заказчиком аутсорсовых услуг в России ?
- Есть ли рынок полноцикловых услуг аутсорса в РФ (аналитика проекта, бизнес моделирование, custdev, mvp, uiux, реализация, маркетинг, метрики, обратная связь, продажи, удержание, PR, помощь с инвестициями и т.д.) ?
- Поверит ли заказчик, что мы действительно хотим сделать его бизнес ?
- Как правильнее всего это продавать такие услуги? где рыбка водится ? |
| |
| Topic language |
Russian |
| Duration |
35 min. |
| Start time |
10:50 - 11:25
|
| Location |
Nickolaevsky 1 |
Exponential profit opportunities: where to find millions ?
 |
Leonid Bugaev
Nordic Agency AB
CEO |
Последние несколько лет изменили модели заработка на программных решениях. Freemium, SAAS, цифровые покупки, планшеты и смартфоны: демократизация рынка программного обеспечения видна в первую очередь на примере мобильных приложений. Куда вкладывать свои силы - и как зарабатывать? Поговорим про монетизацию, про миллионы - и про деньги в людях.
Тезисы:
* Ключевые изменения на рынке дистрибуции цифровых товаров и услуг
* Shareware и freemium: что продает лучше?
* 37 Signals
* Успешный IT-бизнес: в чем считать успех?
* Миллионы vs миллионы
* Пример Диамандиса: XPrize
* Helicopter View: где находятся глобальные человеческие проблемы
* Что делать и что делаем мы
* Пошаговое руководство к действию от Nordic Agency AB
* Интерфейсы взаимодействия и дизайн |
| |
| Topic language |
Russian |
| Duration |
35 min. |
| Start time |
11:25 - 12:00
|
| Location |
Nickolaevsky 1 |
Errors we did - and how we corrected them
 |
Mikhail Philippenko
Fast Reports
CEO |
Часто в историях компаний рассказывается, как круто и безоблачно они
задумали нечто - и работали-работали-работали - ловили небольшие
удачи, по пути к Большому Успеху. В реальной жизни это всё-таки
некоторое топтание по граблям, запуски бумерангов, которые ооочень
больно бьются, если вовремя не увернуться. И важно после этих шишек
приобретать опыт, который постоянно будет использоваться. Вот
некоторым сжатым интегральным нашим опытом пятнадцати лет я буду рад
поделиться. Он касается и методов продвижения и стратегического
планирования и каких-то внутренних механизмов компании. Не повторяйте
наших ошибок - делайте свои уникальные! |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
12:00 - 13:00
|
| Location |
Nickolaevsky 1 |
B2C: English Speaking Clients, 8-hour difference – what to do? 10 tips.
 |
Daria Leshchenko
SupportYourApp |
North America is the main market for many companies who are selling applications.
For user-friendly companies this is a great number of inquiries.
One company can build a working in-house support department, other founds it as a difficult process. Purpose of the report – summarizing 4 years of our work experience and provide 10 tips such as: what you need to take into account, how to gather people, what business model to use, what software.
Abstracts to be disclosed:
What support software is better (zendesk, odesk, desk.com, etc..)?
What is easier: to make a support agent from a developer or make a bi-lingual person master an application?
Why voice is essential? The more expensive the product or service – the more important voice support is.
Rating in stores? How to get higher rating in practice?
Why it is important to respond quickly – 24/7?
In the nutshell: How to build your support? And if it exists – how to make it better? |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
14:00 - 14:30
|
| Location |
Nickolaevsky 1 |
Step by step - or 101 methods to stop money loose
 |
Kyryl Bystriakov
FastSpring |
When your product is launched and your sales settled down it's time to ask yourself - what's next?
I will tell you about real steps you might take to not only optimise conversions for your product, but also maximise your earnings from every user and visitor. It appears that even when you think you already did everything possible you still can earn more. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
14:30 - 15:00
|
| Location |
Nickolaevsky 1 |
|
11th October 2014, Saturday
|
With hom to cooperate for payments collection - choosing strategic business partner
 |
Olesya Chedleeva
Independent expert |
Обзор существующих на рынке решений - от прямого подключения в банк и заканчивая решениями полного цикла с многочисленными дополнительными сервисами.
Принципы целесообразности выбора того или иного решения для конкретного бизнеса. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:20 - 16:50
|
| Location |
Nickolaevsky 2 |
What's a direct Skolkovo help for startup development - on own example
 |
Konstantin Anisimov
Parallels Research
Marketing & alliance director |
| Чем конкретно Сколково помогает для развития стартап-компании в историю успеха (Parallels Research на собственном опыте проделала путь от стартапа до Центра НИОКР Партнера |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:50 - 17:20
|
| Location |
Nickolaevsky 2 |
IT companies opportunities in Asia
 |
Alexander Polynov
RusInnovation |
Азия сейчас - это 42% пользователей интернета, и всё больший вклад в ВВП стран вносит интеллектуальный продукт.
В то же время, сейчас у российских компаний большие возможности для выхода на рынки Азии (Малайзия, Филиппины, Тайланд, Китай и др.). Во многом это связано с целями и задачами правительств стать ведущими отраслевыми IT-рынками мира (Китай - e-commerce, Малайзия - fintech, Филиппины - mobile и т.д.).
В докладе будут рассмотрены страны Азии как площадки для масштабирования бизнеса, степени развития рынков для технологический проектов и тренды, свободные ниши; будет затронут локальный менталитет ведения бизнеса и партнёрства и последовательно, на примере реальных проектов рассмотрен опыт по выходу на рынки Азии. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:20 - 17:50
|
| Location |
Nickolaevsky 2 |
Legal issues
|
10th October 2014, Friday
|
When two elephants fight, it is the grass that suffers - a crisis survival guide for IT companies.
 |
Dmitri Dubodraev
femida.us
CEO |
- “Смутное” время – будут ли русских линчевать и запретят ли пельмени в Америке?
- Своя работающая компания в США – ступень развития или «подстава» под риски
- Какой эффект санкции будут иметь на IT компании?
- Больше бумаги – крепче дружба: договор акционеров как фундамент развития компании (истории очередных залетов, «отжимов» и разборок партнеров).
- Создание ценности и как поделить шкуру неубитого медведя: стимулы для работающих фаундеров, инвесторов и ключевых работников путем опционов и вестинга (vesting).
- Как сделать выбор между прозрачностью компании и защитой частной информации?
- Частная информация клиентов – битва продолжается
- Приоритеты в защите IP – конкуренты, бюрократия, недобросовестные партнеры и работники. |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
10:20 - 11:00
|
| Location |
Nickolaevsky 2 |
Own company in USA ? Oxygen Software experience.
 |
Oleg Fedorov
Oxygen Software
CEO |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:00 - 11:30
|
| Location |
Nickolaevsky 2 |
US based company. Alconost experience.
 |
Alexander Murauski
Alconost
CEO |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:30 - 12:00
|
| Location |
Nickolaevsky 2 |
Offshore corporate law for startups: creating offshore company, bringing investor and selling the shares
 |
Svetlana Polyak
AVA legal
of-counsel |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:00 - 12:30
|
| Location |
Nickolaevsky 2 |
Update on Russian corporate law for startups
 |
Svetlana Polyak
AVA legal
of-counsel |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
|
| Location |
Nickolaevsky 2 |
Business migration into Latvia
 |
Konstantin Rukin
AXIOMA
CEO |
Организация или перенос бизнеса в Латвию.
. Налоговые и юридические вопросы, открытие юридического лица, визовые вопросы
. Языковая ситуация, политический фон и отношение к русскоговорящим
. Стоимость офисов в Риге, расходы на инфраструктуру
. Банковская система в Латвии
. Мобильность в рамках Евросоюза
. Бытовые вопросы, стоимость жизни
. Ситуация с наймом персонала на латвийском рынке |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:00 - 15:30
|
| Location |
Nickolaevsky 1 |
Business migration of startups into EU countries: Lithuania (cheap), Bulgaria (cheap), Czech Republic (moderate), Germany (expensive) and UK (luxurious)
 |
Svetlana Polyak
AVA legal
of-counsel |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:30 - 16:00
|
| Location |
Nickolaevsky 1 |
Marketing
|
10th October 2014, Friday
|
Human language: businesses are also humans
 |
Sergey Abdulmanov
Mosigra |
- Why do people are scrolling emails with the DEL button.
- Our shortest and most effective official press release with the words "and other stuff".
- How people sell enterprise/SMB targeted software and what do they afraid of.
- How to make a selling presentation. If you need it.
- Business email that works.
- And other stuff. |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
14:00 - 14:40
|
| Location |
Nickolaevsky 2 |
Proven tactics in digital marketing for global IT business
 |
Dmitry Yasinskiy
Veeam
responsible for SMM/SEM direction |
What social marketing is and why it works for complex IT products best.
How to determine the "social" - key, practical criteria: content roadmap, messaging, design and reasonable automation for correct retention.
Running a content plan and promotion together is knowing how and why you expect to build relationships with customers, partners and your own employees.
Segmentation helps to get started: sales cycle, targeted business in size (SMB, mid, enterprise), location, tech. Standards, value added proposition segment, customer/partner/anyone else?
Let's take SEM & Social media for digital program:
- Identify, locate, start and keep measuring. Content plan is born in field, "social" + business value is a good start.
- Plan for local expansion: robust content plan according to segments and best converting CTA, channels: PPC + re-targeting for local web, social (if id doesn't work for free, no use in making it work as paid, otherwise - integrate in PPC ads (20%), broadcaster and socializer (70%), listener (10%)). Involve partner network, don't miss e-mail with triggered/drip/regular content delivery.
- Team: content manager (copy writing, scripting, webinar planning, video demo production, e-card and LP creator) SEM manger (SEO, PPC/Display Ad manager, analyst)
- Project launch: case study. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
14:40 - 15:10
|
| Location |
Nickolaevsky 2 |
Get The Most Out Of Paid Search In The Context Of Antivirus
 |
Alexey Dovzhikov
eLama.ru/TRINET
CEO |
How to get the most from the paid search in the context of antivirus software
- Principles of price bids in the contextual advertising systems, or How to get the best positions within the less budget
- Rules of creation top-selling ads
- Semantic search automation
- Analytics is the key
- Software vendor specific how-to-work with Paid Search |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
15:10 - 15:50
|
| Location |
Nickolaevsky 2 |
|
11th October 2014, Saturday
|
Personalisation in software products
 |
Mikhail Ketchinov
REES46
Founder |
Intro:
Advantages of using personalization technologies behaviour analysis in applications and marketplaces.
Types of recommendations according to goals: cons and pros.
Algorithms for personal and statistics recommendations. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:00 - 12:30
|
| Location |
Nickolaevsky 2 |
Cases 2014: sales improvement ways - effective and not
 |
Vitaliy Yanko
MyCommerce (a Digital River company)
Director, Russia |
What methods of digital goods and services marketing are effective in 2014, and
1) Personalized search – “life after Panda”?
2) Accent on B2B consumerization – does that help?
3) New "icons" and fears of the payment world.
4) Email marketing – is that a thing that only rare businesses do?
5) Testing concepts and analytics – new useful services. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
|
| Location |
Nickolaevsky 2 |
Internet TV: video formats - evolution and revolution
 |
Michael Gunin
Tauruna
CEO |
1. Video today and tomorrow: needs of the audience and demand for video content formats
2. Create your own online TV is simple (modern solutions overview and features analysis of different technologies)
3. Prospective of Internet TV technologies |
| |
| Topic language |
Russian |
| Duration |
25 min. |
| Start time |
14:00 - 14:25
|
| Location |
Nickolaevsky 2 |
Crash-test
|
10th October 2014, Friday
|
IntelliDebugger: Intelligence debugger for Visual Studio
 |
Mikhail Shcherbakov
IntelliEgg
Founder |
| Marketing case study: IntelliDebugger - an extension for Visual Studio IDE |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
16:20 - 17:00
|
| Location |
Nickolaevsky 1 |
CatalogLoaderWeb: Web-service for online shops
 |
Nikolai Kekish
CatalogLoader
CEO |
| Marketing case study: CatalogLoaderWeb - web-service for online shops |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
17:00 - 17:40
|
| Location |
Nickolaevsky 1 |
ReHIPS: Host-Based Intrusion Prevention System (HIPS)
 |
Dmitry Schelkunov
ReCrypt
CEO |
| Marketing case study: ReHIPS - Host-Based Intrusion Prevention System (HIPS) |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
17:40 - 18:20
|
| Location |
Nickolaevsky 1 |
|
11th October 2014, Saturday
|
SocialHammer: Social network marketing
 |
Alexandr Pianov
Twidium
CEO |
| Marketing case study: SocialHammer - a service for marketing in social networks |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
14:00 - 14:40
|
| Location |
Nickolaevsky 2 |
AnVir Task Manager: antiviral protection and PC optimization
 |
Ilya Kheifets
AnVir Software
CEO |
| Marketing case study: AnVir Task Manager - an antiviral protection and PC optimization. |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
14:40 - 15:20
|
| Location |
Nickolaevsky 2 |
Witget: a platform with website conversion improvement toolkit
 |
Anna Chaschina
Witget
Co-founder, CMO |
| Marketing case study: Witget - a platform with website conversion improvement toolkit |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
15:20 - 16:00
|
| Location |
Nickolaevsky 2 |
Lifehack
|
10th October 2014, Friday
|
Safe work with credit cards on Payoneer example
 |
Leonid Kofman
Twidium
CEO |
Мы все пользуемся кредитными картами, но далеко не всегда отдаем себе отчет насколько легко можно потерять все средства со своего счета. Я расскажу вам о своем опыте потери и восстановлении средств на кредитной карте Payoneer, а так же о не всегда очевидных методиках защиты кредитных карт.
Будьте предельно внимательны при работу с кредитными картами. Спасение утопающих здесь дело рук самих утопающих.
Путь из тысячи шагов начинается с одного шага.
|
| |
| Topic language |
Russian |
| Duration |
35 min. |
| Start time |
16:20 - 16:55
|
| Location |
Nickolaevsky 2 |
Personal effectiveness growth
 |
Damir Khalilov
GreenPR
CEO |
1. Общие принципы планирования времени
2. Сбор и обработка информации
3. Мотивация
4. Борьба с убийцами времени
5. Целеполагание
6. Эффективная работа с социальными сетями |
| |
| Topic language |
Russian |
| Duration |
35 min. |
| Start time |
16:55 - 17:30
|
| Location |
Nickolaevsky 2 |
Products design
|
10th October 2014, Friday
|
Turning a cloud application into a platform
 |
Anton Belousov
Taist
Founder and CEO |
1. Why every mature vendor of a cloud business application dreams of turning it into a platform.
2. Components of a successful platform.
3. Existing tools and approached to creating platforms.
4. Changing the product manager role - from juggling feature requests to creating and managing an ecosystem |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:30 - 18:00
|
| Location |
Nickolaevsky 2 |
Design: the nervous system of the (software) project
 |
Alexey Borodkin
Artektiv
Director of Projecting & Analytics |
I. Where may the "bad" designing end up with - and why it happens
II. Methodology for the "good" designing: stages, docs, keeping calm
III. Analytical paralysis: typical issues scenarios while designing, and how to solve these issues
IV. Designing as the mainstay for R&D: what designer must do делать when design is complete - and which pitfalls exist
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
18:00 - 18:30
|
| Location |
Nickolaevsky 2 |
Design-processes establishing in product team: how to create best product
 |
Sergey Kudryashov
Softorino
CEO |
Are "interiors" more important than "exteriors"?
How to hire those who are comfortable to work with
Prevent "over-designing" the product and keep the "balance"
Launch - is the separate work for the designer. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
18:30 - 19:00
|
| Location |
Nickolaevsky 2 |
Jurisdictions
|
11th October 2014, Saturday
|
Business game on international tax planning for startups.
 |
Veronika Khan
AVA legal
of-counsel |
|
| |
| Topic language |
Russian |
| Duration |
120 min. |
| Start time |
10:00 - 12:00
|
| Location |
Nickolaevsky 1 |
HR
|
11th October 2014, Saturday
|
HR: corporate hunting
 |
Pavel Pravdin
|
- как подходить к найму через проводимые компанией мероприятия: цели, задачи, измерение результата
- как выстраивать воронку найма
- кейс: найм интернет маркетолога в небольшом городе
- как не спугнуть агрессивным хантингом
- что драйвует лучших специалистов или почему они уходят с тёплых мест с бонусами в компании с интересными им задачами |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:00 - 10:30
|
| Location |
Nickolaevsky 2 |
From idea to prototype in 48 hours
 |
Mikhail Kulakov
Mikhail Ketchinov studio |
| We'll speak about WTF is a hackathon? Why does everyone from Ford to Sberbank is having hackathons these days and how your companies can use hackathons for HR. Finally, I'll tell what a company needs to host a hackathon, finding the right talent, pimp internal skill levels and promote innovation amongst employees. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:30 - 11:00
|
| Location |
Nickolaevsky 2 |
How to fight vs too hight candidates expectations ?
 |
Elizaveta Shtoff
Full-Time |
Почему не существует серебряной пули, и что можно сделать в ситуации, когда:
а)"горит-горит, учить некогда, нужны готовые специалисты вчера", и
б)"пока не горит, но вспыхнет завтра, нужно подготовиться"
Доклад с важной статистикой и горячим интерактивом. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:00 - 11:30
|
| Location |
Nickolaevsky 2 |
Effective time management and power delegation
 |
Ivan Abramovsky
Leadertask
CEO |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:30 - 12:00
|
| Location |
Nickolaevsky 2 |
Clouds
|
11th October 2014, Saturday
|
Cloud services for community facilities
 |
Oleg Ananyev
Business Talisman
Managing director |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:00 - 12:30
|
| Location |
Nickolaevsky 1 |
Openstack
 |
Nikolay Dvas
Webzilla
Head of Cloud |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
|
| Location |
Nickolaevsky 1 |
Entering Foreign Markets: Three Ways to Localize Your Product via the Cloud.
 |
Anna Sidorova
ABBYY Language Services
Marketing Director |
IT product localization is an important part of a company’s growth strategy and a special process that requires well-managed coordination of all teams, including marketing, translators, developers and testers. However, when localization is not organized properly, it can be stressful and unreasonably time consuming.
We will share our observations and experience regarding successful project implementation for three types of companies.
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
13:00 - 13:30
|
| Location |
Nickolaevsky 1 |
PaaS labirints
|
11th October 2014, Saturday
|
Moderator welcome speach
 |
Oleg Fateev
IBS
Cloud Computing Director |
|
| |
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
14:00 - 14:10
|
| Location |
Nickolaevsky 1 |
Microsoft Azure cloud - introduction & answers on most important developers questions
 |
Vladimir Yunev
Microsoft
Strategical technologies expert |
| Введение в особенности облачной платформы Microsoft Azure и возможности, которые платформа предлагает разработчикам и ИТ-профессионалам. Будет представлен обзор ценообразования, уникальных для рынка публичных облаков функций и даны ответы на самые частые вопросы. Приходите на доклад, чтобы узнать, как облако Azure может сделать ваши решения быстрее, дешевле и надежнее. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
14:10 - 14:40
|
| Location |
Nickolaevsky 1 |
Introduction of Jelastic cloud platform for fast & effective cloud services development
 |
Dmitry Lasarenko
Jelastic Russia
Managing director |
| Jelastic Platform-as-Infrastructure – российский программный продукт, сочетающий в себе одновременно PaaS и IaaS. Специальный акцент будет сделан на вопросах архитектуры платформы и ключевых компонентов, упрощения разработки и обслуживания приложений, на функциональных возможностях для разработчиков приложений. |
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
14:40 - 15:25
|
| Location |
Nickolaevsky 1 |
APS-applications development on Parallels Automation platform: practice, experience, developers tips.
 |
Maxim Kuzkin
Parallels
Leading architect |
| Обзор распространения облачных сервисов через сервис-провайдеров и платформы Parallels Automation. Участники познакомятся с архитектурой APS-приложений (Application Packaging Standard - apsstandard.org). Будет представлен обзор проблем интеграции на примере box.com. Будут даны ключевые советы разработчикам и архитекторам облачных сервисов, основываясь на практическом опыте использования. |
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
15:25 - 16:10
|
| Location |
Nickolaevsky 1 |
Pratical experience of Jelastic Platform-as-Infrastructure usage.
 |
Dmitry Lazarenko
Jelastic Russia
Managing director |
| В ходе доклада особое внимание будет уделено аспектам быстрого и эффективного практического использования Jelastic Platform-as-Infrastructure разработчиками и системными администраторами. Можно будет узнать, как обеспечивать высокую доступность, отказоустойчивость и масштабируемость облачных сервисов в периоды пиковых нагрузок. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
16:30 - 17:00
|
| Location |
Nickolaevsky 1 |
Common cloud backend in Microsoft Azure to develop for all mobile platforms.
 |
Vladimir Yunev
Microsoft
Strategical technologies expert |
| Глубокое техническое описание применения мобильных сервисов Microsoft Azure для быстрого построения единого облачного бэкенда для всех мобильных платформ сразу. Будет рассказано, как получить бесплатно мощности для хранения данных, авторизации, пуш-уведомлений и серверного кода, как масштабировать бэкенд в зависимости от нагрузки. Приходите на доклад, чтобы узнать, как облачный бэкенд поможет освободить вас от забот об ИТ-инфраструктуре и сосредоточиться на разработке мобильных приложений. |
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
17:00 - 17:45
|
| Location |
Nickolaevsky 1 |
Wide opportunities of usage, integration and applications development on Cyscom platform
 |
Oleg Ananyev
Business Talisman
CEO |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:45 - 18:15
|
| Location |
Nickolaevsky 1 |