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Plenary session

Section date(s) : 25.09.2015; 26.09.2015

Moderator(s):
Skvortsov Fedor, sfedor77@yandex.ru
Severov Dmitry, 19650415ds@mail.ru

Marketing

Section date(s) : 25.09.2015; 26.09.2015

Moderator(s):

Business growing

Section date(s) : 25.09.2015; 26.09.2015

Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com
Skvortsov Fedor, sfedor77@yandex.ru

Technologies

Section date(s) : 26.09.2015

Moderator(s):
Pavel Kozlovsky, pavel@keepsoft.ru

Human Resources

Section date(s) : 26.09.2015

Moderator(s):

Crash Test

Section date(s) : 26.09.2015

Moderator(s):
Zhuravlev Dennis, info@indigobyte.com

 

Plenary session

25th September 2015, Friday

Opening address

Fedor Skvortsov Fedor Skvortsov

ISDER
Chairman of the Executive Board
 
Topic language Russian
Duration 10 min.
Start time 09:00 - 09:10
Location Nikolaevskij

Moving towards import phase-out – what to expect?

Dmitriy Severov Dmitriy Severov

Open joint stock company ‘Institute of Precision Mechanics and Computer Engineering named after Lebedev S.A., the Russian Academy of Sciences’
Adviser of General Director
1. Expected level of import phase-out
2. Possibility of transfer to Russian Linux
3. What to expect for independent developers
 
Topic language Russian
Duration 10 min.
Start time 09:10 - 09:20
Location Nikolaevskij

Panel: talks about the issues of import phase-out

no photo available German Klimenko, Aleksey Basov, Natalya Kasperskaya, Lyubov Simonova, Iskender Nurbekov
 
Topic language Russian
Duration 50 min.
Start time 09:20 - 10:10
Location Nikolaevskij

The Future of Digital Publishing

David Dobson David Dobson

Digital River Inc.
CEO
 
Topic language English
Duration 30 min.
Start time 10:10 - 10:40
Location Nikolaevskij

Proceeding to the discussion of ISDEF association

Fedor Skvortsov Fedor Skvortsov

ISDEF
Chairman of the Executive Board
 
Topic language Russian
Duration 10 min.
Start time 11:10 - 11:20
Location Nikolaevskij

Introduction of Conference participants

 
Topic language Russian
Duration 50 min.
Start time 11:20 - 12:10
Location Nikolaevskij
26th September 2015, Saturday

Summarizing and discussion of the plans for the future. Closing address.

Fedor Skvortsov Fedor Skvortsov

ISDEF
Chairman of the Executive Board
 
Topic language Russian
Duration 30 min.
Start time 17:30 - 18:00
Location Nikolaevskij

Marketing

25th September 2015, Friday

Online Reputation Management

Igor Ashmanov Igor Ashmanov

Ashmanov & Partners
CEO
Corporate risk management in social networks
"Metabolic rate" in the social environment. How can you tell apart a bot?
Information attacks on the business. The price paid.
Means of defence. How to deal with insiders?
Is offence the best defence? Make excuses or change the subject?
Media hygiene. Reputation management.
 
Topic language Russian
Duration 30 min.
Start time 13:00 - 13:30
Location Nikolaevskij II

Turning Sales into a System - From the First Sales Of Your IT Product in Europe To a Global Business

Andrei Maiboroda Andrei Maiboroda

Green Business
CEO
A practically oriented report on the methods of building up your sales in Western Europe and the USA, if you are the owner of a software company.

Key points:
1. Sales is the key process in any business; therefore the key process of your IT business is sales.
2. Sales are like a religion: you can't just practice them - you must worship them!
3. Going to Western Europe from Russia requires serious planning and preparation.
4. Penetration in the Western European Market - a practical roadmap.
5. The top 5 difficulties when starting sales of Russian Software abroad.
6. How-to if you are a shareware vendor.
7. How-to if you are a SaaS vendor.
8. Selected success stories (Veeam, SpeechPro, Trello, Unius)
 
Topic language Russian
Duration 30 min.
Start time 13:30 - 14:00
Location Nikolaevskij II

Why do software CEOs not need marketers anymore? Product Marketing Managers profession

no photo available Vitaliy Yanko

Software LeadPro
Managing Partner
For owners and product directors of smaller software companies:
1. Twilight of "classic" software marketers
2. Wanted: Product Marketer! Why programming skills?
3. Research studies - do we really know our client?
4. "Collected for you" - fresh tips & tricks 2015
 
Topic language Russian
Duration 30 min.
Start time 14:00 - 14:30
Location Nikolaevskij II

Smart web-analytics: how to make people buy?

Andrey Vorobyev Andrey Vorobyev

Adventum
Lead Web Analyst
As a rule, web-analytics tools are not used at full capacity, and they are definitely not individualized enough for a specific product’s profit. We offer several solutions that can help businesses apply analytics tools in a new efficient way.

1. Why is it important to know the channels your clients use to find your official website?
2. How do you control downloads and purchases, in case your clients find the software product on sharing sites? Why is it necessary for business?
3. How do analytics tools integrated into a CRM-system raise the purchasing percentage?
4. What issues cannot be resolved today by using analytics tools, and how do you improve them?
 
Topic language Russian
Duration 30 min.
Start time 14:30 - 15:00
Location Nikolaevskij II

What's "fresh" in AdWords for the software segment: new tools and policies

Evgeniia Olerinskaya Evgeniia Olerinskaya

Google
Industry Manager Export
Performance tools for desktops that have proved to be efficient;
How to improve advertising in mobile;
"Brandformance": can branding ads be measured;
AdWords Free Desktop Software policy: helpful advice.
 
Topic language Russian
Duration 30 min.
Start time 15:20 - 15:50
Location Nikolaevskij II

Serving/selling to US and European clients: how to become more competitive on global software delivery market

Konstantin Fominykh Konstantin Fominykh

Turnfix
CEO
1. Diagnose clients deeper - it's about them, not about you
2. Sharpen communication - move closer to their universe
3. Deal with cultural barriers - be on the same page with them
 
Topic language English
Duration 30 min.
Start time 15:50 - 16:20
Location Nikolaevskij II

Mobile Apps Marketing

Yury Melnichek Yury Melnichek

MAPS.ME (Mail.Ru Group)
CEO
While working on MAPS.ME to get it from 0 to 25M installs, I gradually built an overview of how mobile app marketing works:
- What marketing channels exist (PR, ASO, ads, store featuring, etc) and how to use each of them.
- What journey does a user go through before installing an app.
- How to increase conversion of app marketing channels.
- Where does app marketing fit in the business strategy.
Will be interesting for app marketers, top managers and developers.
 
Topic language Russian
Duration 30 min.
Start time 16:20 - 16:50
Location Nikolaevskij II

DriverPack: how we did smart analytics for the desktop app

Arthur Kuzyakov Arthur Kuzyakov

Driver Pack Solution
CEO
- Huge numbers analytics. What difficulties to be met if your application generates more than 5M events?
- Everyone knows what the sales funnel looks like. How do you calculate all its conversions precisely, in real time, and using only free tools like Google Analytics and Yandex Metrics?
- Analytics of download servers (or CDN).
- Cohort analysis. How we proceed with it.
- How to segment your audience using custom business parameters without making your own analytics tools.
 
Topic language Russian
Duration 30 min.
Start time 16:50 - 17:20
Location Nikolaevskij II

How do you keep from wasting your advertising budget and start paying only for real customers?

Sergey Khitrov Sergey Khitrov

Adwad Group
CEO
- How to properly allocate advertising finances in your company
- Where to get traffic
- The basis of market affiliate programs
- How to spend your budget only on real clients
- How to to spend your budget only on downloads (or even installs)
 
Topic language Russian
Duration 20 min.
Start time 17:20 - 17:40
Location Nikolaevskij II

Conversion Beyond Acquisition in a Digital World

Nataliya Ignatenko Nataliya Ignatenko

Avangate
Country Manager CIS
Understand how selling digital goods changes your online conversion strategy.
Map the new KPI's and lessons learned from across 1000's of Software, SaaS, and Online Services companies.
Take away 5 methods to reduce revenue leakage and ultimately maximize customer value.
Understand the components you need for to support a modern Digital Commerce solution
 
Topic language Russian
Duration 20 min.
Start time 17:40 - 18:00
Location Nikolaevskij II
26th September 2015, Saturday

Software company's presentation: a structure that sells and 35 types of data visualization

Vera Kovaleva Vera Kovaleva

PresPortal, a presentation media group
Founder
1. Idea of the presentation and its selling potential - results of UX-testing of some slides.
2. The structure of the sales presentation: technique to work with facts and escape the bull***t.
3. Data visualization: 35 types of slides.
 
Topic language Russian
Duration 30 min.
Start time 09:10 - 09:40
Location Nikolaevskij II

Case study: How to get free coverage in the leading Russian mass media

Tatyana Novikova Tatyana Novikova

Crocotime
PR Director
1. Promotion in media for start-ups: basic steps
2. Establishing workflow: outline, database, pr content and paperwork
3. How to write news if there is no news?
4. How to communicate with journalists
5. Live cases: Forbes, Vedomosti, Harvard Business Review, Generalny director, Kommersant
 
Topic language Russian
Duration 30 min.
Start time 09:40 - 10:10
Location Nikolaevskij II

Habrahabr as a PR tool for IT companies

Lyubov Soboleva Lyubov Soboleva

A-TAK
Creative Director
The power of the techie community: top industry blogging platform habrahabr.ru as a promotional tool for IT-businesses

How do you reach the audience of techies on the Russian internet? How should an IT company start a PR-campaign online? What can Habrahabr.ru give an IT business and the community of techies? I will share her experience in building the community of techies loyal to brand, including:

- How your business can benefit from habrahabr.ru
- B2B and B2C communications on habrahabr.ru
- The tricks of the Habrahabr community, how to talk to them
- Case study: the best corporate blogs on Habrahabr.ru
 
Topic language Russian
Duration 30 min.
Start time 10:30 - 11:00
Location Nikolaevskij II

Search engine optimization for a software product website using Fast-report.com as an example

Alexander Buraks Alexander Buraks

AXIOMA
SEO
A real case of SEO for a software website - process and result.
- tips and tricks for software product websites
- differences between Yandex and Google - why their positions are not the same
- main SEO mistakes that decrease website positions and how to correct them quickly
 
Topic language Russian
Duration 30 min.
Start time 11:00 - 11:30
Location Nikolaevskij II

How much do you actually sell online

Olesia Chedleeva Olesia Chedleeva

PayPro Global
VP CIS
1. What is the "last mile" in online sales.
2. Where to put counters to find out your situation.
3. How to interpret the results you get.
4. What actions you should take based on the results if you want to get all possible revenue from your online sales.
 
Topic language Russian
Duration 20 min.
Start time 11:30 - 11:50
Location Nikolaevskij II

Business growing

25th September 2015, Friday

Import phase-out in software programming

Denis Shumskiy Denis Shumskiy

YUST
Advocate, head of intellectual property practice
Legal basis of import phase-out (brief info)
- General policy of the Ministry of Communication and Mass Communication of the Russian Federation
- Criteria of getting software in the Russian Software Register:
- What an application should contain
- Starting January 1, 2016 government agencies can purchase international software only if there is no Russian analogue or it exists not having necessary characteristics.
 
Topic language Russian
Duration 30 min.
Start time 13:00 - 13:30
Location Ekaterina I

Steps to take for a Russian software developer when facing import phase-out

Dmitriy Satin Dmitriy Satin

USABILITYLAB
Founder
- Who is suiting whom – software a user or the other way round? Major mistakes of a developer when creating a product.
- How can developer satisfy a company which is going to use his software? Studying customer’s needs.
- Lack of import – a drawback for users or can we make an advantage?
 
Topic language Russian
Duration 30 min.
Start time 13:30 - 14:00
Location Nikolaevskij I

“Madrid” International system of trademark registration

Maxim A. Voltchenko Maxim A. Voltchenko

Duane Morris LLP
Obtaining and legal issue of intellectual property as business development basis. «Backroom politics»— International system of trademark registration (trademarks and brands) as actual and economic alternative to filling in application forms in each country.
Madrid System («Madrid») is a universal tool to register trademarks all over the world and managing them.
 
Topic language Russian
Duration 30 min.
Start time 14:00 - 14:30
Location Nikolaevskij I

OK, Google, strategy and tools for entering global markets

Maksim Braverman Maksim Braverman

Google Russia
- Export: market evaluation, business & marketing localisation, insights and client acquisition;
- Google tools for global advertisers: Global Market Finder, Trends, Consumer Barometer, Website Translator Plugin, Consumer Surveys & others;
- Export best practices & learnings.
 
Topic language Russian
Duration 40 min.
Start time 14:30 - 15:10
Location Nikolaevskij I

The Law on controlled foreign companies: switching schemes.

Eduard Savulyak Eduard Savulyak

TAX CONSULTING U.K. LTD
Head of Moscow branch
1. What taxation schemes are vulnerable because the CFC law?
2. What schemes can still be applied?
3. International information exchange on taxation wrongs. Protection measures
 
Topic language Russian
Duration 30 min.
Start time 15:20 - 15:50
Location Nikolaevskij I

Moving from a service to a product company? Don’t you even try.

Andrew Konovalov Andrew Konovalov

RUWARD
analitic director
- Why service companies want to become the product's one?
- "A mistake of survivors" at the stage of product launch decision
- Aspects the success of your product would depend on
- Why did all those companies die?
- What you need to be ready to face when launching a product
- How to choose your market niche and what niches are available now
- Who would finally succeed?
 
Topic language Russian
Duration 30 min.
Start time 15:50 - 16:20
Location Nikolaevskij I

How to get grants for business development: practical guide

Dmitry Borodin Dmitry Borodin

MegaTranslations.ru
Nowadays in Russia and EU, there exist several funds which regularly organize contests to get financial assistance for IT business of varying scope. Grants can be both with co-financing for new companies, and with co-financing
 
Topic language Russian
Duration 30 min.
Start time 16:20 - 16:50
Location Nikolaevskij I

Evangelist - a pain in the IT company, and why you need it

Maria Piterskaya Maria Piterskaya

Airee
What is gospeller, why you need him and why gospellers are most valued in IT.
Impediments on the way of obtaining products in IT: habits, thinking, rejection of the news, and way to overcome it smoothly for the user not to notice it
Acquired experience: the only way to be noticed.
 
Topic language Russian
Duration 30 min.
Start time 16:50 - 17:20
Location Nikolaevskij I

Налоговые льготы для IT-компаний в РФ

Dmitriy Samigullin Dmitriy Samigullin

AVA Legal and law bureau RBL
There exist taxation concessions for IT companies in Russia, peculiarities of their application, experience of obtaining and taxation controversy.
 
Topic language Russian
Duration 20 min.
Start time 17:20 - 17:40
Location Nikolaevskij I

Strategies for creating cloud business

Anton Salov Anton Salov

Cloud Consulting Group
Review of Russian cloud market, main groups of companies, their strategies and differences. Crisis impact on this market.
Strategies to set up cloud business of system integrators, vendors, providers and telecoms.
Who is an authorized representative to discuss purchase of cloud solutions for various customer segments?
The history of development, transformation, business models and forecasts.
 
Topic language Russian
Duration 30 min.
Start time 17:40 - 18:10
Location Nikolaevskij I
26th September 2015, Saturday

Basics and peculiarities when selling to large corporations

Pavel Guzhikov Pavel Guzhikov

BONGO R&D
- первое знакомство и что важно для клиента
- продажи на разной стадии готовности продукта
- как обеспечить себя всесторонней поддержкой
- точки контакта на этапе принятия решений
- формировани- introduction and what matters to a client
- sales at different stage of product development
- how to provide yourself with comprehensive support
- contact point at the stage of decision-making
- drawing out prices and deadlines, understanding the marketе цен и сроков, осознание рынка
 
Topic language Russian
Duration 30 min.
Start time 09:00 - 09:30
Location Nikolaevskij I

Intellectual property in IT

O. Abramenko, Valeriya Eystrakh O. Abramenko, Valeriya Eystrakh

IP Center "Skolkovo"
- what property is reserved in IT. Source code, algorithms, design, hardware;
- how to legalize relations with employees and contractors so that all intellectual property was actually owned by the company;
-"Warning: open source software" or how a developer can sue;
-What awaits a company when entering foreign markets? Patent trolling and ways to protect against it.
 
Topic language Russian
Duration 30 min.
Start time 09:40 - 10:10
Location Nikolaevskij I

2B or not 2B – remain in the shadow or become a business?

Dmitry Dubograev Dmitry Dubograev

femida.us
CEO
1. Registered a corporation, what’s next? Why do we need a company – a shop window, a warehouse or a garden?
2. Planning – your plan is your ceiling value.
3. Founders’ conflict as hindering development and how to avoid it
4. Where and how to keep your IP and why we need it
5. Professional management – lawyers, accountants, “advisors”. Basics of corporate behaviour.
6. Are there differences in motivating Russian and Western employees – perks, bonuses and even more so
7. You cannot raise salespeople, you can only buy them. Internal and external sales boosting.
8. Do capitalists need capital in capitalism – investors and how they treat you.
 
Topic language Russian
Duration 30 min.
Start time 10:30 - 11:00
Location Nikolaevskij I

IT services. Standardize! Moving from concierge-service to business class standard

Eugene Potapov Eugene Potapov

IT Summa
CEO
1. Empty market – different clients, different bills, different service
2. Competition growth – the best ones survive.
3. Standardizing services, prices and relations
4. Where is the market moving?
5. How to transfer from single payments to subscription mode?
 
Topic language Russian
Duration 30 min.
Start time 11:00 - 11:30
Location Nikolaevskij I

New Russian corporate law or ‘to the advantage of start-ups’. Arguments of start-ups with special economic zones, technological clusters and innovation centers

Svetlana Polyak Svetlana Polyak

AVA Legal s.r.o.
Part 1: we share our experience of working in Russian legal framework:
1. Review of changes in the Russian corporate and trade law – news advantages of Russian law when compared with offshoring (except for price) and the way to use them with maximum benefit,
2. Case-study:
- customization of the Code of a Russian limited liability company to the profit of founders and investors,
- "corporate" agreement in Russia,
- guarantees for investors,
- provision of warrants.
3. Talking about real situations with participants.
 
Topic language Russian
Duration 30 min.
Start time 11:30 - 12:00
Location Nikolaevskij I

Technologies

26th September 2015, Saturday

Business Development for the SaaS-service: design-engineering of strategy

Sergey Rizhikov Sergey Rizhikov

1C-Bitrix
Director
Development and marketing of SaaS solutions comes to be a daunting task in the modern business environment. It's not uncommon that user acquisition costs outweigh LTV. However, it may get even worse when you start defining your service strategy even before you get down to coding. Let's discuss today's realia and see how we can make business development an essential part of the project roadmap.
 
Topic language Russian
Duration 40 min.
Start time 13:00 - 13:40
Location Nikolaevskij I

Swan, Crawfish and Pike: platform, product, project

Alexey Khrenov Alexey Khrenov

Lanit
One can create projects and earn money based on the project or product model. The product approach in business is easily replicated in case there is a platform the products build on. Large enterprises tend to refocus their budget priorities in favor of key customer projects, hence the functionality is heavily impacted by the project level.
Should we do anything about it?
What's the soft option?
The approach of LANIT's Department of Complex Projects to creating a product line is based on a proprietary development platform - CoreProcess - that builds on freely distributable components.
In this report we'll analyze a list of typical errors of end customer communication within the platform-product-project approach. Besides, we'll unveil the key business models for current and anticipated product line monetization.
We'll also look into the production-project/platform juncture and peculiarities of working at a 'bloody enterprise'.
===============================================================
This report appeals to the broad audience yet best fits product managers, CEOs and marketers. Many companies find themselves at the stage of establishing the product-project connection. The evolutionary and strategic segregation of the platform is a crucial step into a new business circle. Such a step is often associated with typical and non-typical mistakes in strategic planning and implementation tactics. For that reason, the report will draw attention of companies whose growth correlates with product line enhancement.
 
Topic language Russian
Duration 30 min.
Start time 13:40 - 14:10
Location Nikolaevskij I

Implementation allergy: why users avoid new products (and is it possible to change the situation)

Zakhar Kirillov Zakhar Kirillov

KB "Sobaka Pavlova"
How, and why, have software users changed their attitude towards innovation in the recent years? What kind of behavior should we expect in the nearest future?
. Average showings: 1/3 of implementations are a success, another 1/3 just barely happen, the ultimate 1/3 simply fail. Is there any hope for a change?
. Survivorship bias, or what you can't learn from a success story
. No more than 10 percent of projects fail due to technology reasons. The prevailing reasons come to be organizational. Which exactly?
. Planning to deploy another corporate information system? What's worth special attention?
===============================================================
The report targets software vendors that perform subsequent implmentation on their own or through intermediaries. Product (project) managers, implementators, top managers and business owners will learn why end users sabotage new implementations and what may attract users to a new IT system.
 
Topic language Russian
Duration 30 min.
Start time 14:10 - 14:40
Location Nikolaevskij I

Is CopyProtection market alive or dead ?

Dmitry Gorelov Dmitry Gorelov

Aktiv Soft JSC
CEO
A review of the Russian and global landscape of software license protection against unauthorized use. The market background, its present and future scenarios. What means and technologies do software vendors use to protect their intellectual property? How do IP protection and licensing help sales and marketing? What software segments and software usage scenarios require protection against unauthorized replication?
===============================================================
The report targets CEOs and CTOs of software vendors.
 
Topic language Russian
Duration 30 min.
Start time 14:40 - 15:10
Location Nikolaevskij I

The paradigm of "zero error" or a stable platform for take-off

Matsievskij Nikolay Matsievskij Nikolay

Airee
Internal and external limitations of a project. How can you tell if something went wrong? Fast fail, or a string of hasty mistakes. Removing risks from the project. This report will unveil a new method of risk management and project timeframe optimization.
===============================================================
The report addresses CTOs and managers.
We'll present a new method of risk management and project timeframe optimization.
 
Topic language Russian
Duration 30 min.
Start time 15:30 - 16:00
Location Nikolaevskij I

Application integration in the era of cloud

Oleg Ananyev Oleg Ananyev

Business-Talisman
Генеральный директор
The cloud technology has greatly matured and now penetrates the enterprise market as well as the consumer world. As soon as the adaptation period comes to an end, companies face the issue of integrating their separate applications to build a unified cloud environment. This includes fast deployment of resources, flexible application management and user self-serve.
The cloud environment has witnessed a certain shift in approach and integration methods, new tools and platforms that facilitate deployment and interaction of IT systems.
 
Topic language Russian
Duration 20 min.
Start time 16:00 - 16:20
Location Nikolaevskij I

Human Resources

25th September 2015, Friday

Owner CEO for business: poison or favour ?

Andrey Yudnikov Andrey Yudnikov

iVideon
 
Topic language Russian
Duration 50 min.
Start time 13:00 - 13:50
Location Nikolaevskij II

How delegate the power rigth in own company ?

Natalya Daniltseva Natalya Daniltseva

netPrint
Organizational development director
Когда это становится необходимо и как лучше это делать ?
Что такое «психологическая готовность» к передачи власти ? Когда она возникает и почему важно не пропустить этот момент?
Как выбрать «преемника» и как понять, что он справиться с задачами сохранения и развития бизнеса ?
Как подготовить «приемника" и сколько времени для этого потребуется ?
Как лучше использовать практику «самоустранения» и как разделить зоны ответственности ?
 
Topic language Russian
Duration 40 min.
Start time 13:50 - 14:30
Location Nikolaevskij II

Partnership in business: symptoms and diagnosis

Svetlana Blokhina Svetlana Blokhina

Тekta group
1. Партнерство в бизнесе – возможно ли это?
2. Какие люди могут быть партнерами? Кому это противопоказано?
3. Есть ли противоядие против всепоглощающей власти?
4. Какова польза и вред от бизнес-партнерства?
5. Существуют ли прецеденты успешного партнёрства?
6. Что может быть профилактикой слабых мест партнерства?
7. Как отслеживать здоровье партнёрства?
 
Topic language Russian
Duration 40 min.
Start time 14:30 - 15:10
Location Nikolaevskij II

New free lance talents search for new projects

no photo available Eugene Mironichev
Доклад для предпринимателей и топ менеджеров которые стоят перед задачей поиска талантов для реализации новых международных проектов.

Особенности фриланса (культура, каналы, преимущества, недостатки фрилансеров))
Подготовка и запуск проекта (подготовка тз, условий, критерии поиска исполнителей и тп)
Биржи фриланса (обзор основных международных бирж и их особенностей)
Типы исполнителей (5 типов)
Способы контроля исполнения (при попроектной, при почасовой)
Межкультурные различия (азия, запад, восточная европа)
Ценообразование заявок на реализацию проекта (4 способа, понимание как формируется цена исполнения)
Работа над заказом (при детальном тз, при отстуствии тз, как управлять неопределенностью, завершение проекта)
Формирование команды (когда работать с предыдущими, когда искать новых)
Типичные ошибки заказчиков (7 типичных ошибок)
Вопросы (30 минут)
===============================================================
Доклад будет интересен систематизацией подхода к поиску и работы с фрилансерами со всего мира для запуска специализированных проектов. Глобальные биржи фриланса позволяют выходить на контакт с талантливыми специалистами напрямую, этот доклад расскажет даст фундаментальную подготовка для тех кто еще не пробовал работать с удаленными фрилансерами, так и даст новую информацию для тех кто уже "обжегся" об удаленных сотрудников.
 
Topic language Russian
Duration 30 min.
Start time 15:30 - 16:00
Location Nikolaevskij II

IT-lab: producing professionals and startups

Maxim Zaytsev Maxim Zaytsev

CodeInside
Acting Managing Director
IT-Лаборатория - это образовательный кампус, открытая площадка которого, собирает студентов и молодых специалистов для прохождения практики или стажировки в кругу единомышленников под руководством профессионалов. Ежегодно лаборатория выпускает порядка 20-30 студентов, половина из которых сразу получают предложения о работе. В работу проекта вовлечено несколько региональных компаний, которые испытывают дефицит кадров.
В своем докладе я расскажу о формате мероприятия, как он эволюционировал, как удается привлекать экспертов и проекты для студенческих команд и как нам удается соблюдать баланс интересов между потенциальными работодателями, вовлеченными в IT-Лабораторию.
 
Topic language Russian
Duration 30 min.
Start time 16:00 - 16:30
Location Nikolaevskij II

Remote IT-team management: illusions and disappoinments

Anna Kuleshova Anna Kuleshova

Turnfix
1. Как работает команда, когда Вас нет?
2. И снова про делегирование. Выбираем "наместника".
3. Портрет вашего тимлида.
4. Назначение нового руководителя и его представление команде.
5. Feedback в команде . это ежедневная практика!
Интерактивные задания, практические кейсы и обмен опытом.
--
Интересно будет всем, кто связан с управлением удалёнными сотрудниками, да и тем, кто руководит из соседнего кабинета.
 
Topic language Russian
Duration 30 min.
Start time 16:30 - 17:00
Location Nikolaevskij II

Owner effectiveness in work with employees

Elena Malkova Elena Malkova
 
Topic language Russian
Duration 30 min.
Start time 17:00 - 17:30
Location Nikolaevskij II

Crash Test

26th September 2015, Saturday

Livecatalog: e-catalogs that allow customers to place orders directly.

Alexander Punegov Alexander Punegov

Livecatalog
Co-founder
Marketing analysis of LiveCatalog project.
 
Topic language Russian
Duration 40 min.
Start time 09:00 - 09:40
Location Ekaterina I

Maki: Online Generator Of Promotional Videos

Murauski Alexander Murauski Alexander

Alconost, Inc.
CEO
Marketing analysis of Maki product
 
Topic language Russian
Duration 40 min.
Start time 09:40 - 10:20
Location Ekaterina I

Vvs Mobile Trading for Android

Spirin Victor Spirin Victor

VVS
Owner
Marketing analysis of Vvs Mobile Trading for Android product
 
Topic language Russian
Duration 40 min.
Start time 10:30 - 11:10
Location Ekaterina I

Event Log Explorer: a software solution for viewing, monitoring and analyzing events recorded in Security, System, Application and other logs of Microsoft Windows OS

Sheludko Igor Sheludko Igor

FSPro Labs
Co-founder
Marketing analysis of Event Log Explorer product.
 
Topic language Russian
Duration 40 min.
Start time 11:10 - 11:50
Location Ekaterina I

Darts CLUB: Darts through the Internet

Serg Puhoff Serg Puhoff

Darts CLUB
Founder
Marketing analysis of Darts CLUB project.
 
Topic language Russian
Duration 40 min.
Start time 13:00 - 13:40
Location Ekaterina I

Call Office: Solution for automated notification of customers

Eugene Abramov Eugene Abramov

Wentor
Director
Marketing analysis of Call Office project.
 
Topic language Russian
Duration 40 min.
Start time 13:40 - 14:20
Location Ekaterina I

Polus Books: Live e-books for kids

Andrey Dudko Andrey Dudko

Polus Books LLC
CEO
Marketing analysis of Polus Books projects.
 
Topic language Russian
Duration 40 min.
Start time 14:20 - 15:00
Location Ekaterina I

Ridero: online service for book creation and publishing

Alexander Kasyanenko Alexander Kasyanenko

Ridero IT Publishing
CEO
Marketing analysis of Ridero project.
 
Topic language Russian
Duration 40 min.
Start time 15:30 - 16:10
Location Ekaterina I

DealerPoint: CRM for auto dealers

Vladimir Drogan Vladimir Drogan

DealerPoint
CEO
Marketing analysis of DealerPoint solution.
 
Topic language Russian
Duration 40 min.
Start time 16:10 - 16:50
Location Ekaterina I