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Plenar Session
Section date(s) : 19.10.2007
Moderator(s):
Katalov Alexander, akatalov@gmail.com
-
Welcome from the conference commitee
-
Microsoft 2008 - new possibilities for software developers
-
Google and independent software developers
-
"E-Commerce and Digital Distribution with Arvato"
-
Digital distribution in Europe: be local to get global growth!
-
Softkey & Russian software market
-
"Trends, problems, and Russian software market growth"
-
"Anatomy of company business model"
Business Growth
Section date(s) : 19.10.2007
Moderator(s):
Galitsky Alexander, alexander@galitsky.com
-
Panel discussion: "Investment attractiveness of Russian origin companies which are focused on the global market"
-
Panel discussion: "Investment attractiveness of software companies which are focused on the Russian market place"
-
Panel discussion: "Company growth: will a change be necessary in the product delivery process?"
-
Panel discussion: "Company growth by acquiring teams: is it beneficial for both sides?"
-
Panel: "Success stories from industry captains"
Marketing
Section date(s) : 20.10.2007; 21.10.2007
Moderator(s):
Kurashev Dmitry, dsk@entensys.com
-
PR in the UK
-
Penetrating Foreign Markets – Suggestions on getting products into foreign markets
-
Selling software in German Speaking Europe
-
Introduction and method of entry to Software markets in Japan, China and Taiwan
-
Internationalisation of sales/websites
-
Ukraine as growing software market - how to promote your products there
-
Panel discussion: selling software on the emerging markets (Middle East, Latin America)
-
Natalya Kaspersky - sharing an experience in the worldwide OEM sales development
-
Panel discussion: Problems related to Pay-per-Click advertising
-
Panel discussion: Pay-per-Click advertising advantages
-
Panel discussion: Creative PR
-
Panel discussion: Alternative e-commerce - micropayments and more
-
Increase your Market Share through Comprehensive Partner Network
-
Global eCommerce solutions based on modern and flexible Software Architecture
-
Doing E-Business Globally
-
Affiliates versus Resellers, which one to choose?
-
How to be successful in Europe?
-
Factors that influence cart abandonment rates
-
Digital River View of Worldwide Software. How do Russians Rank?
-
Panel discussion: All e-commerce providers face to face
-
First step within Media Relations
-
International PR: Case Study of an actual market entry of a Russian Software Company in Europe
-
PR in Germany - The Approach to the Media
-
PR in US - Make yourself known on the largest IT-market
-
PR-efforts coordination
-
Client-oriented business: It kills loyalty programs and replaces marketing
-
Panel discussion: Publishing - different approaches
Legal questions and IP rights protection
Section date(s) : 20.10.2007
Moderator(s):
Bakay Yuri, isdef@mindcruncher.com
-
Main principles and approaches to Intellectual Rights protection
-
New rules for Russian software development companies. What can we expect after January 1st, 2008?
-
Workshop – Patents for Beginners
-
Using juridical methods in competition, StarForce experience
-
Trademark Search—determining the availability of the mark for use and registration. Use of free, online resources.
-
Software distribution contracts – practical aspects of negotiations with the EC based Distributors. Some concrete examples. Protection of Intellectual property rights in European Union and electronic commerce regulation update and practice. What is important in working on the EC market.
-
Ways to get finance for the Russian companies
-
Typical Blunders of Software Investments (or "How to Put Out a Fire Before It Started")
Staff management
Section date(s) : 21.10.2007
Moderator(s):
Lyskovsky Alexander, lyskovsky@alawar.com
-
Change of motivations and methods of personnel management during growth of the company
-
Employee incentives
-
Culture of Corporation in perception of the Russian employee – Why does it works?
-
How to manage personnel located in other cities and countries
-
Lost in translation
-
Momentary directional impetus techniques in leader's practice
-
How to control managers and programmers in a large number of small and medium projects taking place simultaneously
-
Круглый стол экспертов по управлению персоналом
Plenar Session
|
19th October 2007, Friday
|
Welcome from the conference commitee
 |
Alexander Katalov
ISDEF
President |
|
| |
| Topic language |
Russian |
| Duration |
5 min. |
| Start time |
09:55 - 10:00
|
| Location |
SFERA |
Microsoft 2008 - new possibilities for software developers
 |
Vitaly Ozhigov, Sergey Eremin
Microsoft Russia |
В докладе будут рассмотрены новые технологические и маркетинговые ресурсы Microsoft , ориентированные на поддержку компаний-разработчиков, доступные как в рамках Партнерской Программы Microsoft, так и в рамках Инициативы Поддержки Российской Индустрии Разработки ПО.
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:00 - 10:30
|
| Location |
SFERA |
Google and independent software developers
 |
Sergei Burkov
Google
Head of Moscow Engineering Center |
| Google APIs and co-distribution programs offer independent software developers opportunities to develop innovative web applications utilizing Google's components and infrastructure, bring them in front of millions of users, and monetize them. |
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
10:30 - 10:45
|
| Location |
SFERA |
"E-Commerce and Digital Distribution with Arvato"
 |
Dr. Martin Anduschus
Arvato Systems GmbH, Bertelsmann Group
VP ESD |
|
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
10:45 - 11:15
|
| Location |
SFERA |
Digital distribution in Europe: be local to get global growth!
 |
Christian Desert
NexWay
VP International |
1) European market figures
- Key market figures
2) The local approach, a key success factor in digital distribution:
- The global European market is a myth; it’s a combination of heterogeneous markets with their own ecosystem. To succeed, a multi-local approach is a must do.
3) Major online retailers are going digital:
- Digital distribution is now seen by online retailers as a strategic channel to push |
| |
| Topic language |
English |
| Duration |
15 min. |
| Start time |
11:15 - 11:30
|
| Location |
SFERA |
"Trends, problems, and Russian software market growth"
 |
Boris Nuraliev
1C |
- Today's peculiarities
- High interest of government to the hi-tech market
- Lack of qualified personnel
- Home market piracy
- Openness to foreign market
- Enhancement of Russian companies efficiency |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:30 - 12:00
|
| Location |
SFERA |
Softkey & Russian software market
 |
Felix Moochnik
JSC SoftKey
CEO |
2001 - Legal software online sales are close to zero, while the piracy level is almost 100%. Russian developers don't consider the home market to be perspective.
2007 - Online sales of the licensed software take about 10% of the total sales. The piracy level decreased and reached 83%. Traditional distribution gives way to online sales.
During six years the market of online sales of legal software evolved significantly and this tendency is reflected in Softkey's activities. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:00 - 12:30
|
| Location |
SFERA |
"Anatomy of company business model"
 |
Alexander Galitsky
|
|
| |
| Topic language |
Russian |
| Duration |
15 min. |
| Start time |
12:30 - 12:45
|
| Location |
SFERA |
Business Growth
|
19th October 2007, Friday
|
Panel discussion: "Investment attractiveness of Russian origin companies which are focused on the global market"
 |
Keynote speaker: Mark Barry, OpenView Venture Partners; Panelists: Ratmir Timashev, ABRT; Джо Баумэн, Almaz Capital Patners; David Waroquier, Mangrove Capital Partners; Andres Susi, MTVP;
|
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
15:00 - 15:45
|
| Location |
SFERA |
Panel discussion: "Investment attractiveness of software companies which are focused on the Russian market place"
|
Kenote speaker: Victor Remsha, FINAM; Panelists: Oleg Koujikov, Troika Capital Partners; Andrey Morozov, VTB; Andrey Golovin, interpreneur
|
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
15:45 - 16:30
|
| Location |
SFERA |
Panel discussion: "Company growth: will a change be necessary in the product delivery process?"
|
Keynote speaker: Igor Ashmanov, "Ashmanov & Partners"; Panelists: Maxim Lyadvinsky, Acronis; Stanislav Protasov, SWsoft; Anatoly Gaverdovsky, InvisibleCRM, ЕРАМ;
|
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
16:45 - 17:30
|
| Location |
SFERA |
Panel discussion: "Company growth by acquiring teams: is it beneficial for both sides?"
|
Panelists: Boris Nuraliev, 1С; Sergey Beloussov, SWsoft; Alexey Kuzovkin, ARMADA; Maxim Tsyplyaev, Acronis; Dobrovolskiy, Parallels; Sergey Burkov, Google
|
|
| |
| Topic language |
English |
| Duration |
45 min. |
| Start time |
17:30 - 18:15
|
| Location |
SFERA |
Panel: "Success stories from industry captains"
|
Interviews with Sergey Beloussov, Boris Nuraliev and Natalia Kaspersky
|
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
18:15 - 19:00
|
| Location |
SFERA |
Marketing
|
20th October 2007, Saturday
|
PR in the UK
|
Alastair Turner
Sparx |
|
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
10:00 - 10:20
|
| Location |
SFERA |
First step within Media Relations
 |
Michela Sangali
First PR |
Goals and expectations
1) How to select the right pr agency (features: porfolio, skills, services, fee structure and billing, international connection/networking)
3) The pr programme (definition of the pr tools: press release, media tour, product testing, one-to-one etc.)
2) What expect from a pr it specialist (skills of your accounting: personal attention, vertical skills, knowledge of the business)
4) What sort of results (clipping book, media anaysis, reputation vs sales)
5) What you have to do (selection of topics, sharing of strategy, coordination) |
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
10:20 - 10:40
|
| Location |
SFERA |
Penetrating Foreign Markets – Suggestions on getting products into foreign markets
 |
Phil Shnyder
Avanquest |
| Increase your sales by expanding into new territories. This presentation will talk about the basics of targeting foreign markets - support, marketing, sales, and PR. It includes tips on choosing which territories to target first - and also provides tips on choosing the right partner. |
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
10:40 - 11:00
|
| Location |
SFERA |
Selling software in German Speaking Europe
 |
Michael Pohl
Globell B.V. |
Film about the region and software buying behavior; How do customers buy, size of market, differences of payment options (film is made in Cooperation with the German television ZDF)
11 minutes
- In depth overview of what to keep in mind when entering the German Speaking market.
- Different channels and their specifics
- Use of the Press; what are they looking for
- The need and specifics of localization
- Ideas what to do to enter the market
- Things you should definitely not do |
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
11:00 - 11:20
|
| Location |
SFERA |
Internationalisation of sales/websites
 |
Henrik Sorensen
Spamfighter |
Though its much easier to generate revenue from other countries than 5-10 years ago, competition are also much harder. Today its all about generating trust with consumers, making them feel safe and communicate in a language they understand. Still, its surprising how many website/online products that choose only to translate their products into 1,2 or 3 languages.
Why is that and is it really so hard to translate and support other languages ?
Come get a few pointers and listen to SPAMfighters experience when translating their website and product to 15 languages. |
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
11:20 - 11:40
|
| Location |
SFERA |
Ukraine as growing software market - how to promote your products there
|
Anna Bodnarchuk
Softkey UA |
1. Market size - actual and prospective;
2. Who is Ukrainian customer?
3. Case studies on how to promote the software in Ukraine;
4. Softey-Ukraine new opportunities. |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
11:40 - 12:00
|
| Location |
SFERA |
Panel discussion: selling software on the emerging markets (Middle East, Latin America)
| At the round-table with DeviceLock and FastReport questions of business development in the rapid-growing markets of the Middle East and Latin America will be discussed. |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
12:00 - 12:40
|
| Location |
SFERA |
Natalya Kaspersky - sharing an experience in the worldwide OEM sales development
 |
Natalya Kasparsky
Kaspersky Labs |
1. Возможности и опасности ОЕМ как канала продаж. OEM дает возможность быстро стартовать в различных странах без необходимости серьезных затрат на маркетинг. В то же время ОЕМ не позволяет развивать собственный бренд и приводит компанию к конкуренции с собственными продуктами.
2. OEM канал играет важную роль на развивающихся рынках. Часть азиатских компаний, например, живут только за счет ОЕМ
3. Интересно, что в продуктовой компании ОЕМ играет разную роль на разных этапах ее развития. Критический в самом начале пути, ОЕМ постепенно теряет свое ключевое значение по мере развития собственных продуктовых направлений компании.
4. Предпосылки для развития успешного ОЕМ-направления.
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
|
| Location |
SFERA |
Panel discussion: Pay-per-Click advertising advantages
| At the round-table representatives of Google, Yandex, Begun will discuss the question concerning the use of contextual advertising and its future trends. |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
14:00 - 15:00
|
| Location |
SFERA |
Panel discussion: Problems related to Pay-per-Click advertising
1. Pay-per-Click advertising adavantages and disadvantages.
2. Comparing different PPC systems (Google Adwords, Yandex.Direct, Yahoo! Search Marketing etc.).
3. Who benefits most of all from AdSense and how "robots" steal your money.
4. What are the actual PPC trends?
5. Video Ads: new trends in the modern online advertising.
Speaker - Eugene Lisovskiy (Famatech). |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
15:00 - 16:00
|
| Location |
SFERA |
Panel discussion: Creative PR
| At the round-table with Kaspersky Laboratory and Softkey non-typical PR approaches, interesting cases and something else. |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
16:00 - 17:00
|
| Location |
SFERA |
Panel discussion: Alternative e-commerce - micropayments and more
- How does homeuser pay for services or software?
- What are the recent changes and trends in Internet payments?
- SMS-payments - is long-term or short-term solution?
- Electronic-payments - present and future for the software market.
These topics are discussed by Alexander Lyskovsky (Alawar, speaker), Petr Darakhvelidze (Webmoney), Tatyana Tsvetkova (Softkey), Andrey Yarnykh (Kaspersky Lab), Sergey Tulayev (i-Free) and Roman Polyak (Alawar). |
| |
| Topic language |
Russian |
| Duration |
90 min. |
| Start time |
17:15 - 18:45
|
| Location |
SFERA |
|
21st October 2007, Sunday
|
Increase your Market Share through Comprehensive Partner Network
 |
Tatiana Franke
Digital River |
| Do you know how to generate the most gain from your reseller relationships? Learn how to attract resellers and how a Reseller Management Program can help you boost your revenue. We’ll show you how to automatically create personal discount bonus programs, manage partnerships, administer contract conditions, and much more. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:00 - 10:30
|
| Location |
Meridian |
Global eCommerce solutions based on modern and flexible Software Architecture
|
Dietmar Waudig
asknet AG |
|
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
10:30 - 11:00
|
| Location |
Meridian |
Doing E-Business Globally
|
Daniel Kleinburg
Plimus |
|
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
11:00 - 11:30
|
| Location |
Meridian |
Affiliates versus Resellers, which one to choose?
 |
Laurentiu Ghenciu
Avangate
International Key Account Manager |
Avangate vs Resellers - which one to choose?" is a brief insight into the both online & offline software distribution channels.
Affiliates and resellers have always been a concern for the software vendors willing to grow their business and played an important role in their development.
The purpose of Avangate presentation is to emphasize in a clear manner which are the main differences between affiliates and resellers, between their corresponding business models and approach, between the expected results in terms of revenues & brand awareness in each case. This is meant to help you make an educated decision about where a Software Vendor should focus more its efforts in order to spread its software and achieve its bottom line. |
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
11:30 - 12:00
|
| Location |
Meridian |
How to be successful in Europe?
 |
Christian Desert
Nexway |
We all know that Internet is global. Building e-stores enabling publishers to propose their digital products throughout Europe or even the world is now quite easy… but at the end of the day only one thing counts: selling your products.
Spanish, French, Italian, British… All of them are Europeans but they all have different languages, different cultures… they are different customers.
How to address efficiently this huge heterogeneous market? What are the key success factors? Is the direct approach the only way to go? How could small publishers benefit from the power of the retail chains? How to build the winning strategy?
Nexway will share with you some thoughts about those booming markets. |
| |
| Topic language |
English |
| Duration |
30 min. |
| Start time |
12:00 - 12:30
|
| Location |
Meridian |
Factors that influence cart abandonment rates
 |
Christian Blume
Cleverbridge |
|
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
|
| Location |
Meridian |
Digital River View of Worldwide Software. How do Russians Rank?
 |
Brant Pallazza
Digital River |
| In this presentation, geographic sales data for consumers and publishers from Digital River’s commerce platforms will be presented. The data will provide publishers with an idea of how they rank in the competitive worldwide software market. |
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
14:00 - 14:20
|
| Location |
Meridian |
Panel discussion: All e-commerce providers face to face
| In this panel discussions you can ask very direct questions to all leading e-commerce proviers - Digital River, Cleverbridge, Avangate, Ask.net, Arvato, Nexway and Plimus. |
| |
| Topic language |
English |
| Duration |
60 min. |
| Start time |
14:20 - 15:20
|
| Location |
Meridian |
Introduction and method of entry to Software markets in Japan, China and Taiwan
|
Jack Chen
CoGen Media |
Entering to Software markets in Japan, China and Taiwan. Sales and PR marketing services for Japan.
|
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
15:20 - 15:40
|
| Location |
Meridian |
International PR: Case Study of an actual market entry of a Russian Software Company in Europe
 |
Mirko Lange
Talkabout |
The lecture will exemplify what concrete steps, negotiations and efforts have been necessary to start with a successful PR campaign in Europe. It will show:
· Which questions came up during the negotiations with the PR agency?
· What exactly has been agreed on?
· How was the planning and preparation process? What did the agency, what needed to be done by the client?
· How did the press tour work?
· What results have been generated? |
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
15:40 - 16:00
|
| Location |
Meridian |
PR in Germany - The Approach to the Media
 |
Juergen Haekel
Prolog Communications |
1. Overview -- About the general media landscape in Germany; about the specific IT media to address.
2. Samples -- Which kind of potential buyers can be reached by news and articles?
3. Side by side -- Advertising and media relations.
4. Input needed -- Importance of basic material on an ongoing basis.
5. Media approach -- Information overflow on editors' side; acceptance of information. How to address the editors to get coverage; several ways of pitching the media.
6. Effective start -- Requirements, skills, expertise for successful media relations. |
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
16:00 - 16:20
|
| Location |
Meridian |
PR in US - Make yourself known on the largest IT-market
 |
John Kostak
Prolog Communications |
PR in the USA – Pragmatic, High Impact and Personal
1. Overview – Holistic “Street-driven” PR to drive high value prop.
2. Kick Off – How to develop innovative messaging.
3. Media relations – Staying proactive and high touch.
4. News – Hot and Relevant. How to generate more.
5. Media Mix – How to leverage all without losing focus.
6. Results – Achieving goals and delivering on the value prop. |
| |
| Topic language |
English |
| Duration |
20 min. |
| Start time |
16:20 - 16:40
|
| Location |
Meridian |
PR-efforts coordination
 |
Anton Levchuk
Famatech |
1. How to start international PR company correctly, to avoid mistakes in future.
2. Paralleling and distribution of tasks between agencies.
3. PR-activity synchronization and impossibility of such synchronization on some markets.
4. Regional specifics about communication with mass media.
5. Multiple PR agency workflow organization.
6. Result assessment. |
| |
| Topic language |
Russian |
| Duration |
20 min. |
| Start time |
16:40 - 17:00
|
| Location |
Meridian |
Client-oriented business: It kills loyalty programs and replaces marketing
 |
Igor Mann
Arctel |
| 5 простых советов по превращению вашего бизнеса в клиентоориентированный. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
17:15 - 17:45
|
| Location |
Meridian |
Panel discussion: Publishing - different approaches
This panel discussion will focus on different approaches to working with retail publishers:
- Working exclusively with one company which covers all promotional costs and pushes the product through existing channels;
- Working directly with stores, resellers without using any intermediary.
This panel participants are Mikhail Kalinichenko (Safe`n`Sec, Starforce), Alexander Levchenk (Entensys) and others.
|
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
17:45 - 18:45
|
| Location |
Meridian |
Legal questions and IP rights protection
|
20th October 2007, Saturday
|
Main principles and approaches to Intellectual Rights protection
|
Michail Radchenko
softpatent.ru |
1. Object of intangible property rights
2. Operations with intangible property
3. IT property rights
4. IT property security
5. Audit of IT property security |
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
10:00 - 10:45
|
| Location |
Meridian |
New rules for Russian software development companies. What can we expect after January 1st, 2008?
|
Igor Motsnyi
Pepeliaev, Goltsblat & Partners |
1. Introduction
1.1 New law takes into effect January 1st 2008
1.2 Current IP protection law is dismisse, except Commercial Secret Law.
1.3 New law will regulate all aspects of Intellectual Property
2. Copyright
2.1 Personal rights
2.2 New rules regulating software development agreements and property right transfer
2.3 Products created as "work for hire", what should employer know and how to avoid conflicts with employee
3. Trademarks
3.1 Trademark and Domain name
3.2 New reasons for rejecting trademark applications
3.3 Limits in protection of treademarks no longer in use.
4. Company name and commercial title of the product
4.1 Products company name protection
4.2 What is commercial title and how to protect it.
5. Conclusions |
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
10:45 - 11:30
|
| Location |
Meridian |
Software distribution contracts – practical aspects of negotiations with the EC based Distributors. Some concrete examples. Protection of Intellectual property rights in European Union and electronic commerce regulation update and practice. What is important in working on the EC market.
 |
Alexandre Kolosovski
Femida.eu (International Legal Counsels PLLC) |
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
11:30 - 12:15
|
| Location |
Meridian |
Workshop – Patents for Beginners
 |
George S. Bardmesser
FemidaR.us |
Patent basics
Examples of using patents against the big guys
What we need from inventors
The process of patenting
How much it all costs
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
12:15 - 13:00
|
| Location |
Meridian |
Using juridical methods in competition, StarForce experience
 |
Michael Kalinichenko
StarForce |
|
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
13:00 - 13:45
|
| Location |
Meridian |
Trademark Search—determining the availability of the mark for use and registration. Use of free, online resources.
 |
Maxim Voltchenko
Duane Morris LLP |
1. Why need a trademark search? To select a good (strong, protectible and defensible) brand for your business, to protect your investment in the proposed mark/corporate name, limit exposure to legal risks and potential infringement liability.
2. There is no legal duty to search but some courts have considered whether junior user of a confusingly similar mark has conducted a search, what the results were, and how the defendant behaved after receiving counsel’s advice.
3. Why need trademark registration? Under U.S. law you can establish rights in a mark based on a legitimate use of the mark. However, filing a trademark application may be helpful if you want to “reserve” rights in your mark before actually using it. Federal registration also provides other important benefits and presumptions.
4. Overview of U.S. Patent and Trademark Office (USPTO) website on trademarks.
5. Use of USPTO online search database. Types of searches: basic, Boolean, advanced. Defining search strategy and steps. Key terms for word marks, goods and services. International classification of goods and services. Conducting specific searches and analyzing the results. Trademark search is express infringement analysis. Likelihood of confusion is a test.
6. The limitations of USPTO database search. It does not search “common law” (unregistered) marks. By contrast, some specialized firms (e.g., Thomson CompuMark) also search unregistered marks, domain names and other sources. Such searches may be useful because many businesses begin using marks without obtaining USPTO registration and a particular mark, therefore, may be unavailable.
7. Bottom line: skilled USPTO search coupled with skilled internet search may suffice in many cases of Russian software companies doing business in the US?
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| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
15:00 - 15:45
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| Location |
Meridian |
Ways to get finance for the Russian companies
|
Maxim Pervunin
TAX CONSULTING (U.K.)
Head of Legal Department |
- Joint ventures
- Loans
- Strategic investor
- Hedge funds
- Own offshore investment fund |
| |
| Topic language |
Russian |
| Duration |
45 min. |
| Start time |
15:45 - 16:30
|
| Location |
Meridian |
Typical Blunders of Software Investments (or "How to Put Out a Fire Before It Started")
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Dmitri I. Dubograev
FemidaR.us |
1. What do you plant? How to fix and protect your initial investment of blood, sweat and tears.
2. What do you grow? Operating and ongoing selling of software products and typical mistakes in diluting the your intellectual and corporate property.
3. What do you sell? How to attract and talk to investors and partners in a common business.
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| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
16:30 - 17:30
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| Location |
Meridian |
Staff management
|
21st October 2007, Sunday
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Change of motivations and methods of personnel management during growth of the company
 |
Alexander Lyskovsky
Alawar Entertainment
CEO |
- What are companies in the Russian IT and how they grow
- How staff is reacting to this growth. Old and new staff, «pinion» and key staff, known and unknown staff
- The role of the leader’s personality in growth of the company
- The role of the automation of business processes and information flows at different stages of growth
- What are staff motivation and why they must be changed during growth of the company
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| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
10:00 - 10:40
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| Location |
SFERA |
Employee incentives
 |
Dmitri Dubograev
femida.us
Managing Partner |
Employee incentives:
- people to be incentivized
- main terminology
- types of incentives
- stock options and stock grants
- pros and cons of stock incentives plans
- implemenation of stock plans in small companies - do's and dont's |
| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
10:45 - 11:25
|
| Location |
SFERA |
Culture of Corporation in perception of the Russian employee – Why does it works?
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Pavel Khrapkin
Symantec
Territory Director CIS |
In the report will be presented the analysis of how and why major Western IT corporations work. Let’s talk about «procedures that works» and why there are few of them in Russian practice. What methods used to determine success or erroneous actions of employee or whole department. Determination by scores, percentage YoY%, $k or $m/year, GPM, OPEX. Often great career in such corporations is the ability to understand and implement these «procedures». The ability to build procedures and criteria of evaluation, to get them to work, to match the procedures, criteria and goals of a higher rank – is a science and art of management.
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| |
| Topic language |
Russian |
| Duration |
40 min. |
| Start time |
11:30 - 12:10
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| Location |
SFERA |
How to manage personnel located in other cities and countries
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Andriy Zhylenko
PortaOne
CEO |
- Going beyond the "everyone knows that": information flow in your organization, people must see the whole picture
- Different time zones: would you like to have "24 hours operation" or "no one is ever there"?
- "peculiarities of the national hunting" and other cultural differences
- "It is easy to see an enemy behind the email lines", the importance of face-to-face communications
- Communication and collaboration tools to organize a single "virtual"
office |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:15 - 12:45
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| Location |
SFERA |
Lost in translation
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Misha Dyachkov
Pingram Marketing
CEO |
| When employer and employee, sales people and clients or business partners live and work in different parts of the world, different cultures and speak different languages, it often creates problems, and a simple misundersatnding can sometimes grow to huge problems for the business. |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:45 - 13:15
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| Location |
SFERA |
Momentary directional impetus techniques in leader's practice
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Sergey Rizhikov
1С-Bitrix
CEO |
Is a company and a team essentially the autonomous system that can make own decisions, or just rethink and complete the leader's decrees?
Why the final result is often completely different from our expectations?
Should we beware of the company team veering the line of development?
How to stop worrying and enjoy the business? |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
14:00 - 14:30
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| Location |
SFERA |
How to control managers and programmers in a large number of small and medium projects taking place simultaneously
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Mikhail Tokovinin
QSoft
CEO |
Key points:
- How to distribute labor
- How to motivate managers
- How to determine a programmer's output
- How to calculate the cost of a project |
| |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
14:30 - 15:00
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| Location |
SFERA |
Круглый стол экспертов по управлению персоналом
Люди, в течение нескольких последних лет читавшие доклады на конференциях ISDEF на тему управления персоналом, соберутся вместе, что бы поговорить друг с другом и с залом о том, что подтвердилось, а что нет из их собственных докладов и рекомендаций.
Ожидаются: Феликс Мучник (Софткей), Сергей Сушко (Alchemy Lab), Сергей Петров (SoftLogica), Александр Лысковский (Alawar) и другие. |
| |
| Topic language |
Russian |
| Duration |
60 min. |
| Start time |
15:10 - 16:10
|
| Location |
SFERA |