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Legal section
Section date(s) : 02.10.2009
Moderator(s):
Motsnyi Igor, igormotsnyi@hotmail.com
VOLTCHENKO Maxim, max.voltchenko@gmail.com
(more details)
- 5 things you need to know to protect your Intellectual Property (IP), while not spending much money. IP in the time of crisis
- Intellectual property in software business. How to make your business risk-free. Practical guidelines
- Tax issues in software business
- Contesting legality of Ministry of Finance letters regarding application of VAT to software licenses
- Lessons of Economic Crisis as a Catalyst of Legal Problems
- Me and My Patent Lawyer
- Software programs owners, rights and legal risks regarding the Intellectual Property Rights of
Investments into IT market
Section date(s) : 03.10.2009
Moderator(s):
Galitsky Alexander, alexander@galitsky.com
(more details)
- Welcome speech
- Investments: difference between family life and courting.
- Web startups monetization
- Where investors in Internet put their money these days?
Plenary session
Section date(s) : 02.10.2009
Moderator(s):
Moochnick Felix, fmoochnick@gmail.com
(more details)
- State of the Global e-Commerce Software Sales (part 1)
- Welcome speech
- State of the Global e-Commerce Software Sales (part II)
- Money Making Tips - Simple, but neglected strategies...
- How to increase conversion rate in the Digital Marketplace?
- Commercial software: portrait of a Russian user in 2009.
Marketing
Section date(s) : 03.10.2009
Moderator(s):
Kurashev Dmitry, dsk@entensys.com
Lisovskiy Eugene, lisovskiy@gmail.com
(more details)
- Growth strategy during the crisis: low-budget and effective promotion methods.
- SEO for ISV. Tips and hints.
- How and Why Does an Email Campaign Work? - Top tips to effective email campaign.
- Participating in a trade show: do's and don'ts.
- The hard life of invisible seller
- Site Testing - How to Optimize Your Site to Increase Your Sales
- The Art of Converting Trials to Sales
Developer support programs
Section date(s) : 02.10.2009
Moderator(s):
Katalov Vladimir, vkatalov@elcomsoft.com
(more details)
- Developer support programs. Is there such thing as a free lunch?
- How to get profit from cloud computing: a manual for providers and developers
- Nokia's services for developers
- Microsoft for partners and developers: what's new?
- Параллельные вычисления с помощью NVIDIA CUDA
- Intel software developers' support program: new tools, new possibilities.
Business Growth
Section date(s) : 04.10.2009
Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com
(more details)
- Cloud Hosting - Growth oh business and cost-saving
- Practical and financial reasons for doing business in the United States. Example of a full cycle for a company getting into U.S. market with focus on cost analysis and taxation.
- Vendors and registrators - new work conditions
- Effective localization is a key to successful promotion on the local markets
- Облачный сервис, как новая жизнь для программного продукта
- Объединение продуктовой компании и компании-разработчика заказных решений: преимущества, проблемы
Round table "Girls at the software market"
Section date(s) : 03.10.2009
Moderator(s):
Tsvetkova Tatiana, tsvetkova@softkey.ru
(more details)
- Girls at the software market
PR
Section date(s) : 04.10.2009
Moderator(s):
Kolobukhova Evgenia, eugenia@softpressrelease.com
(more details)
- Bad News, or How to Knock the Crisis with PR
- Promoting Technology Product Through Social Media: Shades, Mistakes, Case Studies
- Who is to Blame for the Article not Published?
- Welcome speech
- How to Approach European Media: Tools and Techniques for Software Companies
- The Basics of Effective PR Communications in IT Company
- The Formula of Marketing & PR Effectiveness: Myth or Reality?
