Friday: September 27, 2002

16:00 – 20:00	Registration
19:00 – 22:00	Evening – ISDEF'2002 Reception

Saturday: September 28, 2002

8:00 – 12:00	Registration (continues)
10:00 – 12:15	Invited Talks (main conference hall, Chernogolovka) Welcome to the ISDEF'2002: words from organizing comittee.  "What Microsoft(R) can offer to the developers community" Speaker: Kirill Zhuchkov (Microsoft Corp) "Development of information legislation in the Russian Federation" Speaker: Andrey Morozov (Head of the department of  legal informatics, Ministry of Justice of the Russian Federation)  "Software development tools from Intel(R)" Speakers: Sergey Pimenov, Andrey Semin (Intel Solution Services)
12:15 – 12:30	Coffee break
12:30 – 14:30	Invited Talks (main conference hall, Chernogolovka) "E-Commerce and the Russian software market"  Speaker: Felix Moochnik (Softkey Inc.) "Softkey.ru - a complete solution for business development: tools for managing of affiliate programs, ad campaigns and interractions with buyers and resellers."     Speaker: Sergey Ryzhikov (Bitrix) "MediaHouse" – Universal Software Publisher" Speaker: Lev Spanaki (MediaHouse) "Dynamics of Russian and international Internet sales at the Kaspersky Lab" Speakers: Andrey Yarnyh, Alexey Fedorov (Kaspersky Lab Int'l) "Shareware as a marketing tool" Speaker: Anastasia Savina (ABBYY Software House)
14:30 – 15:30	Lunch (hotel "Druzhba", Gromkovo)
15:30– 16:30	Invited Talks  (conference hall, Gromkovo) "How to be a success in the US and the European Markets" Speaker: Joel Ronning (Digital River Inc.) "Retail sales in Europe - How to succeed..." Speaker: Jean-Guy Ducreux, (WSKA Editions)
16:30 – 16:45	Coffee break
16:45 – 18:30	Invited Talks (conference hall, Gromkovo) "Globalizing your software business. What makes software around the world  successful. A look at case studies" Speaker: Gerrit Schumann, (element 5/share-it!)  "Penetrating foreign markets:  legal issues and structure.  Increased enforcement of corporate law in the USA" Speaker: Dmitri Dubograev (International Legal Counsels PLLC, Managing Partner; Washington, D.C.)
18:30 – 24:00	ISDEF Presentation followed by ISDEF'2002 Official Dinner.

Sunday:  September 29, 2002

Session: Software protection in Russia and abroad. Legal and technical issues. Tax Laws in Russian Federation. (will be held from 10:00 to18:00 with coffee breaks and lunch)

10:00-11:45	Talks  "Protection of software and databases in France and in the European Union. Existing Methods, Legal practice and future reforms of the intellectual property legislation." Speaker:  Alexander Kolosovsky (International Legal Counsels PLLC, Managing  Partner of the Paris office; Paris, France)  "Anti-circumvention" laws as a global threat to software industry" Speaker:  Igor Motsnyi (ElcomSoft Co.Ltd., Legal Counsel) "Cryptography regulations in Russia" Speaker: Alexey Volchkov (Association "RusCrypto")
11:45 – 12:00	Coffee-break
12:00 – 13:00	Round Table Discussion "Taxation issues in foreign countries" Moderator: Pavel Shevchuk, (TamoSoft)
13:00 – 14:30	Lunch (hotel "Druzhba", Gromkovo)
14:30 – 16:15	Round Table Discussions: "Marketing in Europe" Moderators: Jean-Guy Ducreux, Philippe Chanet (WSKA), Nicholas Thompson (The Thompson Partnership) "Internet advertizing: is it worth the money?" Moderator: Dmitry Kharchenko (ElcomSoft)
16:15 – 16:30	Coffee-break
16:30 – 18:00	Questions and Answes:  Legal Issues. Panelists:  Alexander Abasov, Dmitry Doubograev, Alexander Kolosovsky (International Legal Councels PLLC), Igor Motsnyi (ElcomSoft Co.Ltd) Tax Regulations in Russia. Panelists: Ekaterina Torshina, Elena Novikova (SoftKey Inc.), Ilya Krasner (Ministry of Justice of the Russian Federation)

Session:  E-sales of software and systems for their support. Services for developers. Marketing and advertizing. How to create the web site that works (will be held from 10:00 to18:00 with coffee breaks and lunch; the location TBA)

10:00 – 11:30	Talks  "Choosing the right e-commerce service provider for your business" Speaker: Jessica Dewell (Digital River Inc) "Starting a company and managing growth. How to take your software business to the next level." Speaker: Gerrit Schumann (element 5/share-it!) "Unified Help-Desk System" Speaker: Anatoly Stepanenko (MediaHouse)
11:30 – 11:45	Coffee-break
11:45 – 13:00	Talks  "Visual style and branding for software products"  Speaker: Mikhail Granin (SoftIdentity) "Advertizing of software products on the Russian Internet using pay-per-click model" Speaker: Alexey Pankov (Begun Inc.) "Adware model of software distribution" Speaker: Ilya Kheifets, (AGAVA) "Modern search technologies as means of information delivery" Ilya Segalovich (Yandex) "Mechanism of payment for software and labour of developers - Yandex.Money" Michail Rogov (Payment system Yandex.Money)
13:00 – 14:30	Lunch (hotel "Druzhba", Gromkovo)
14:30 – 16:00	Brief reports (10 min), discussions "Choosing the right web hosting provider for shareware authors"  Andrew Yudin (Mastak.ru) ; Evgeny Kruglov (CIFNet Inc.) "Web site is not a luxury, it's a marketing tool!" Vlad Gerasimov (SoftIdentity) "Management of the modern web site: subsystem of managing the site content and structure, collection and analysis of the statistical data, help-desk" Sergey Ryzhikov (Bitrix) "Site-content management system based on XML: WYSIWYG site editing" Yegor Gilev (xiteGen) "Internet project management system with different levels of access control to the dynamically generated site content" Maxim Mikaelis (Alawar)
16:00 – 16:15	Coffee-break
16:15 – 18:00	Round Table Discussions "Shareware submit tools and techniques: past, present and future" Moderator:  Mykola Rudenko (Rudenko Software), Panelists: Bill Dickson (Simtel),  Lori Lockwood (Lockergnome), Darrell Allen (TuCows), Andrey Fedukov (Softpile), Alexander Schplatov (Download.ru) "Site optimization for search engines" Moderator: Lyaisan Shafikova, Panelists: Max Shaidullin, Pavel Bizhan, Sergey Chehuta

Session:  Software development tools. (will be held from 14:30 to 18:00; Chernogolovka - several locations).

14:30– 16:00

Presentations: "Delphi 7 & Kylix 3. The strategy of products development at Borland" Speaker: Sergey Orlik (Borland), Products Manager "Intel (R) Solution Services" Speaker: Andrey Semin Intel Solution Services), Russia

16:00– 18:00

Talks and Round Table discussions (Chernogolovka) Moderator: Mikhail Philippenko (FastReport Software). Panelists: Sergey Orlik (Borland), Dmitry Starostin (Microsoft Corp.), Andrey Semin (Intel). "Review of the interactive software demo creation tools and formats" Eugene Soukhodolin (Demoforge) "Digital signature VeriSign and obtaining the Designed for Windows XP certificate"   Ashot Oganesyan (Smartline Inc.) "Methods of software protection and license management tools" Andrey Belokon (SoftComplete) "Development of cross-platform reports - present and future" Mikhail Philippenko (FastReport Software)

 

18:30 – 19:00	Documentary (location: conference hall hotel "Druzhba", Gromkovo)  "Practical experience of the fight with software piracy"  by Yury Zlobin and Vadim Zlobin, Association "Russian Shield" *** documentary contains actual police footage
19:00 – 22:00	Dinner and a free time (Gromkovo)

Monday: September 30, 2002

Sessions:  "Outsourcing in Russia. Local Markets". (will be held from 10:00 to 18:00; Chernogolovka).
Moderator: Bulat Gaifullin (Interface),

10:00 – 11:30	Presentations “Current state and future of outsourcing and off-shore programming in Russia” Speaker: Yuri Ushakov, (Sillicon Taiga) “Analysis of successful marketing strategies of Russian software products on the international arena.” Speaker: Valentina Bukina, (SPIRIT Corp.) "Preventing drawbacks in Russian software development services with Quality Assurance System based on ISO 9001"  Speaker: Nikolay Trofimov, (QA Director, Xanadu Business Solutions)
11:30 – 11:45	Coffee break
11:45 – 13:00	Talks and Round Table discussions "Creating a partnership network" Speaker: Dmitry Kourashev, (Famatech) "Managing the small groups of developers" Speaker: Alexander Lyskovsky (Alawar Games)  “Programming on-demand: the Russian way.” “Strategy for entering international markets for offshore programmers ” “IT communities in Russia: achievements and problems.”
13:00 – 14:30	Lunch (hotel "Druzhba", Gromkovo)
15:00– 16:15	Round Table discussion "Sientific-IT - The Next Step in Software Marketing" Moderators: Alexey Fedotov, Yaroslav Volovich (AY Labs)
16:15 – 16:30	Coffee break
16:30 – 18:00	Talks and Round Table discussions
19:00 – 22:00	Buses to Moscow (will be provided). For the rest of attendees - dinner and free time