• Official opening of conference
  • New affiliate opportunities with Digital River
  • Forming and developing relationships with resellers
  • The Russian online software market
  • The off-line software market in Russia (Round-table)
  • Characteristics of national software marketing. The markets of Italy, Spain and France, Poland and Germany.
  • Automatization of work with sales partners. CRM.
  • OEM marketing of software in Russia
  • Software exhibitions – partner search and presentations to the media and consumers.
  • Legal aspects of expanding marketing networks.

Time schedule of reports will be available at registration before the conference.

Beginning End
Friday, March, 25 2005
09:00 10.00 Participants’ arrival, registration
10:00 13:00 Plenary session  
13:00 14:00 Lunch
14:00 16:00 Plenary session  
16:00 16:30 Coffee-break  
16:30 18:30 Plenary session
18:30 20:00 Free time
20:00 23:00 Banquet, Dinner Show