Sections

Business growing

25th September 2015, Friday

Import phase-out in software programming

Denis Shumskiy

YUST
Advocate, head of intellectual property practice

Legal basis of import phase-out (brief info)
- General policy of the Ministry of Communication and Mass Communication of the Russian Federation
- Criteria of getting software in the Russian Software Register:
- What an application should contain
- Starting January 1, 2016 government agencies can purchase international software only if there is no Russian analogue or it exists not having necessary characteristics.

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Topic language Russian

Duration 30 min.

Start time 13:00 - 13:30

Location Ekaterina I

Steps to take for a Russian software developer when facing import phase-out

Dmitriy Satin

USABILITYLAB
Founder

- Who is suiting whom – software a user or the other way round? Major mistakes of a developer when creating a product.
- How can developer satisfy a company which is going to use his software? Studying customer’s needs.
- Lack of import – a drawback for users or can we make an advantage?

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Topic language Russian

Duration 30 min.

Start time 13:30 - 14:00

Location Nikolaevskij I

“Madrid” International system of trademark registration

Maxim A. Voltchenko

Duane Morris LLP

Obtaining and legal issue of intellectual property as business development basis. «Backroom politics»— International system of trademark registration (trademarks and brands) as actual and economic alternative to filling in application forms in each country.
Madrid System («Madrid») is a universal tool to register trademarks all over the world and managing them.

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Topic language Russian

Duration 30 min.

Start time 14:00 - 14:30

Location Nikolaevskij I

OK, Google, strategy and tools for entering global markets

Maksim Braverman

Google Russia

- Export: market evaluation, business & marketing localisation, insights and client acquisition;
- Google tools for global advertisers: Global Market Finder, Trends, Consumer Barometer, Website Translator Plugin, Consumer Surveys & others;
- Export best practices & learnings.

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Topic language Russian

Duration 40 min.

Start time 14:30 - 15:10

Location Nikolaevskij I

The Law on controlled foreign companies: switching schemes.

Eduard Savulyak

TAX CONSULTING U.K. LTD
Head of Moscow branch

1. What taxation schemes are vulnerable because the CFC law?
2. What schemes can still be applied?
3. International information exchange on taxation wrongs. Protection measures

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Topic language Russian

Duration 30 min.

Start time 15:20 - 15:50

Location Nikolaevskij I

Moving from a service to a product company? Don’t you even try.

Andrew Konovalov

RUWARD
analitic director

- Why service companies want to become the product's one?
- "A mistake of survivors" at the stage of product launch decision
- Aspects the success of your product would depend on
- Why did all those companies die?
- What you need to be ready to face when launching a product
- How to choose your market niche and what niches are available now
- Who would finally succeed?

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Topic language Russian

Duration 30 min.

Start time 15:50 - 16:20

Location Nikolaevskij I

How to get grants for business development: practical guide

Dmitry Borodin

MegaTranslations.ru

Nowadays in Russia and EU, there exist several funds which regularly organize contests to get financial assistance for IT business of varying scope. Grants can be both with co-financing for new companies, and with co-financing

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Topic language Russian

Duration 30 min.

Start time 16:20 - 16:50

Location Nikolaevskij I

Evangelist - a pain in the IT company, and why you need it

Maria Piterskaya

Airee

What is gospeller, why you need him and why gospellers are most valued in IT.
Impediments on the way of obtaining products in IT: habits, thinking, rejection of the news, and way to overcome it smoothly for the user not to notice it
Acquired experience: the only way to be noticed.

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Topic language Russian

Duration 30 min.

Start time 16:50 - 17:20

Location Nikolaevskij I

Налоговые льготы для IT-компаний в РФ

Dmitriy Samigullin

AVA Legal and law bureau RBL

There exist taxation concessions for IT companies in Russia, peculiarities of their application, experience of obtaining and taxation controversy.

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Topic language Russian

Duration 20 min.

Start time 17:20 - 17:40

Location Nikolaevskij I

Strategies for creating cloud business

Anton Salov

Cloud Consulting Group

Review of Russian cloud market, main groups of companies, their strategies and differences. Crisis impact on this market.
Strategies to set up cloud business of system integrators, vendors, providers and telecoms.
Who is an authorized representative to discuss purchase of cloud solutions for various customer segments?
The history of development, transformation, business models and forecasts.

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Topic language Russian

Duration 30 min.

Start time 17:40 - 18:10

Location Nikolaevskij I

26th September 2015, Saturday

Basics and peculiarities when selling to large corporations

Pavel Guzhikov

BONGO R&D

- первое знакомство и что важно для клиента
- продажи на разной стадии готовности продукта
- как обеспечить себя всесторонней поддержкой
- точки контакта на этапе принятия решений
- формировани- introduction and what matters to a client
- sales at different stage of product development
- how to provide yourself with comprehensive support
- contact point at the stage of decision-making
- drawing out prices and deadlines, understanding the marketе цен и сроков, осознание рынка

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Topic language Russian

Duration 30 min.

Start time 09:00 - 09:30

Location Nikolaevskij I

Intellectual property in IT

O. Abramenko, Valeriya Eystrakh

IP Center "Skolkovo"

- what property is reserved in IT. Source code, algorithms, design, hardware;
- how to legalize relations with employees and contractors so that all intellectual property was actually owned by the company;
-"Warning: open source software" or how a developer can sue;
-What awaits a company when entering foreign markets? Patent trolling and ways to protect against it.

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Topic language Russian

Duration 30 min.

Start time 09:40 - 10:10

Location Nikolaevskij I

2B or not 2B – remain in the shadow or become a business?

Dmitry Dubograev

femida.us
CEO

1. Registered a corporation, what’s next? Why do we need a company – a shop window, a warehouse or a garden?
2. Planning – your plan is your ceiling value.
3. Founders’ conflict as hindering development and how to avoid it
4. Where and how to keep your IP and why we need it
5. Professional management – lawyers, accountants, “advisors”. Basics of corporate behaviour.
6. Are there differences in motivating Russian and Western employees – perks, bonuses and even more so
7. You cannot raise salespeople, you can only buy them. Internal and external sales boosting.
8. Do capitalists need capital in capitalism – investors and how they treat you.

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Topic language Russian

Duration 30 min.

Start time 10:30 - 11:00

Location Nikolaevskij I

IT services. Standardize! Moving from concierge-service to business class standard

Eugene Potapov

IT Summa
CEO

1. Empty market – different clients, different bills, different service
2. Competition growth – the best ones survive.
3. Standardizing services, prices and relations
4. Where is the market moving?
5. How to transfer from single payments to subscription mode?

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Topic language Russian

Duration 30 min.

Start time 11:00 - 11:30

Location Nikolaevskij I

New Russian corporate law or ‘to the advantage of start-ups’. Arguments of start-ups with special economic zones, technological clusters and innovation centers

Svetlana Polyak

AVA Legal s.r.o.

Part 1: we share our experience of working in Russian legal framework:
1. Review of changes in the Russian corporate and trade law – news advantages of Russian law when compared with offshoring (except for price) and the way to use them with maximum benefit,
2. Case-study:
- customization of the Code of a Russian limited liability company to the profit of founders and investors,
- "corporate" agreement in Russia,
- guarantees for investors,
- provision of warrants.
3. Talking about real situations with participants.

[add to Outlook]

Topic language Russian

Duration 30 min.

Start time 11:30 - 12:00

Location Nikolaevskij I

	Denis Shumskiy YUST Advocate, head of intellectual property practice
Legal basis of import phase-out (brief info) - General policy of the Ministry of Communication and Mass Communication of the Russian Federation - Criteria of getting software in the Russian Software Register: - What an application should contain - Starting January 1, 2016 government agencies can purchase international software only if there is no Russian analogue or it exists not having necessary characteristics.
[add to Outlook]

Topic language	Russian
Duration	30 min.
Start time	13:00 - 13:30
Location	Ekaterina I

	Dmitriy Satin USABILITYLAB Founder
- Who is suiting whom – software a user or the other way round? Major mistakes of a developer when creating a product. - How can developer satisfy a company which is going to use his software? Studying customer’s needs. - Lack of import – a drawback for users or can we make an advantage?
[add to Outlook]

	Maxim A. Voltchenko Duane Morris LLP
Obtaining and legal issue of intellectual property as business development basis. «Backroom politics»— International system of trademark registration (trademarks and brands) as actual and economic alternative to filling in application forms in each country. Madrid System («Madrid») is a universal tool to register trademarks all over the world and managing them.
[add to Outlook]

	Maksim Braverman Google Russia
- Export: market evaluation, business & marketing localisation, insights and client acquisition; - Google tools for global advertisers: Global Market Finder, Trends, Consumer Barometer, Website Translator Plugin, Consumer Surveys & others; - Export best practices & learnings.
[add to Outlook]

	Eduard Savulyak TAX CONSULTING U.K. LTD Head of Moscow branch
1. What taxation schemes are vulnerable because the CFC law? 2. What schemes can still be applied? 3. International information exchange on taxation wrongs. Protection measures
[add to Outlook]

	Andrew Konovalov RUWARD analitic director
- Why service companies want to become the product's one? - "A mistake of survivors" at the stage of product launch decision - Aspects the success of your product would depend on - Why did all those companies die? - What you need to be ready to face when launching a product - How to choose your market niche and what niches are available now - Who would finally succeed?
[add to Outlook]

	Dmitry Borodin MegaTranslations.ru
Nowadays in Russia and EU, there exist several funds which regularly organize contests to get financial assistance for IT business of varying scope. Grants can be both with co-financing for new companies, and with co-financing
[add to Outlook]

	Maria Piterskaya Airee
What is gospeller, why you need him and why gospellers are most valued in IT. Impediments on the way of obtaining products in IT: habits, thinking, rejection of the news, and way to overcome it smoothly for the user not to notice it Acquired experience: the only way to be noticed.
[add to Outlook]

	Dmitriy Samigullin AVA Legal and law bureau RBL
There exist taxation concessions for IT companies in Russia, peculiarities of their application, experience of obtaining and taxation controversy.
[add to Outlook]

	Anton Salov Cloud Consulting Group
Review of Russian cloud market, main groups of companies, their strategies and differences. Crisis impact on this market. Strategies to set up cloud business of system integrators, vendors, providers and telecoms. Who is an authorized representative to discuss purchase of cloud solutions for various customer segments? The history of development, transformation, business models and forecasts.
[add to Outlook]

	Pavel Guzhikov BONGO R&D
- первое знакомство и что важно для клиента - продажи на разной стадии готовности продукта - как обеспечить себя всесторонней поддержкой - точки контакта на этапе принятия решений - формировани- introduction and what matters to a client - sales at different stage of product development - how to provide yourself with comprehensive support - contact point at the stage of decision-making - drawing out prices and deadlines, understanding the marketе цен и сроков, осознание рынка
[add to Outlook]

	O. Abramenko, Valeriya Eystrakh IP Center "Skolkovo"
- what property is reserved in IT. Source code, algorithms, design, hardware; - how to legalize relations with employees and contractors so that all intellectual property was actually owned by the company; -"Warning: open source software" or how a developer can sue; -What awaits a company when entering foreign markets? Patent trolling and ways to protect against it.
[add to Outlook]

	Dmitry Dubograev femida.us CEO
1. Registered a corporation, what’s next? Why do we need a company – a shop window, a warehouse or a garden? 2. Planning – your plan is your ceiling value. 3. Founders’ conflict as hindering development and how to avoid it 4. Where and how to keep your IP and why we need it 5. Professional management – lawyers, accountants, “advisors”. Basics of corporate behaviour. 6. Are there differences in motivating Russian and Western employees – perks, bonuses and even more so 7. You cannot raise salespeople, you can only buy them. Internal and external sales boosting. 8. Do capitalists need capital in capitalism – investors and how they treat you.
[add to Outlook]

	Eugene Potapov IT Summa CEO
1. Empty market – different clients, different bills, different service 2. Competition growth – the best ones survive. 3. Standardizing services, prices and relations 4. Where is the market moving? 5. How to transfer from single payments to subscription mode?
[add to Outlook]

	Svetlana Polyak AVA Legal s.r.o.
Part 1: we share our experience of working in Russian legal framework: 1. Review of changes in the Russian corporate and trade law – news advantages of Russian law when compared with offshoring (except for price) and the way to use them with maximum benefit, 2. Case-study: - customization of the Code of a Russian limited liability company to the profit of founders and investors, - "corporate" agreement in Russia, - guarantees for investors, - provision of warrants. 3. Talking about real situations with participants.
[add to Outlook]

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Business growing