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Plenary session

Section date(s) : 25.09.2015; 26.09.2015

Moderator(s):
Skvortsov Fedor, fskvortsov@hotmail.com
Severov Dmitry, 19650415ds@mail.ru

(more details)

  • Opening address
  • Moving towards import phase-out what to expect?
  • Panel: talks about the issues of import phase-out
  • The Future of Digital Publishing
  • Proceeding to the discussion of ISDEF association
  • Introduction of Conference participants
  • Summarizing and discussion of the plans for the future. Closing address.

Marketing

Section date(s) : 25.09.2015; 26.09.2015

Moderator(s):
Yanko Vitaliy, vit.yanko@gmail.com

(more details)

  • Mobile Apps Marketing
  • Why do software CEOs not need marketers anymore? Product Marketing Managers profession
  • DriverPack: how we did smart analytics for the desktop app
  • Serving/selling to US and European clients: how to become more competitive on global software delivery market
  • Turning Sales into a System - From the First Sales Of Your IT Product in Europe To a Global Business
  • Habrahabr as a PR tool for IT companies
  • Search engine optimization for a software product website using Fast-report.com as an example
  • What's "fresh" in AdWords for the software segment: new tools and policies
  • Case study: How to get free coverage in the leading Russian mass media
  • Smart web-analytics: how to make people buy?
  • Online Reputation Management
  • How much do you actually sell online
  • Software company's presentation: a structure that sells and 35 types of data visualization
  • Conversion Beyond Acquisition in a Digital World
  • How do you keep from wasting your advertising budget and start paying only for real customers?

Business growing

Section date(s) : 25.09.2015; 26.09.2015

Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com
Skvortsov Fedor, fskvortsov@hotmail.com

(more details)

  • Import phase-out in software programming
  • Steps to take for a Russian software developer when facing import phase-out
  • Madrid International system of trademark registration
  • OK, Google, strategy and tools for entering global markets
  • The Law on controlled foreign companies: switching schemes.
  • Moving from a service to a product company? Dont you even try.
  • How to get grants for business development: practical guide
  • Evangelist - a pain in the IT company, and why you need it
  • IT-
  • Strategies for creating cloud business
  • Basics and peculiarities when selling to large corporations
  • Intellectual property in IT
  • 2B or not 2B remain in the shadow or become a business?
  • IT services. Standardize! Moving from concierge-service to business class standard
  • New Russian corporate law or to the advantage of start-ups. Arguments of start-ups with special economic zones, technological clusters and innovation centers

Technologies

Section date(s) : 26.09.2015

Moderator(s):
Pavel Kozlovsky, pavel@keepsoft.ru

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  • Business Development for the SaaS-service: design-engineering of strategy
  • Swan, Crawfish and Pike: platform, product, project
  • Implementation allergy: why users avoid new products (and is it possible to change the situation)
  • Is CopyProtection market alive or dead ?
  • The paradigm of "zero error" or a stable platform for take-off
  • Application integration in the era of cloud

Human Resources

Section date(s) : 26.09.2015

Moderator(s):
Daniltseva Natalia, daniltsevana@gmail.com

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  • Owner CEO for business: poison or favour ?
  • How delegate the power rigth in own company ?
  • Partnership in business: symptoms and diagnosis
  • New free lance talents search for new projects
  • IT-lab: producing professionals and startups
  • Remote IT-team management: illusions and disappoinments
  • Owner effectiveness in work with employees

Crash Test

Section date(s) : 26.09.2015

Moderator(s):
Zhuravlev Dennis, info@indigobyte.com

(more details)

  • Event Log Explorer: a software solution for viewing, monitoring and analyzing events recorded in Security, System, Application and other logs of Microsoft Windows OS
  • Maki: Online Generator Of Promotional Videos
  • Vvs Mobile Trading for Android
  • Livecatalog: e-catalogs that allow customers to place orders directly.
  • Darts CLUB: Darts through the Internet
  • Ridero: online service for book creation and publishing
  • Polus Books: Live e-books for kids
  • Call Office: Solution for automated notification of customers
  • DealerPoint: CRM for auto dealers