ISDEF

Technologies

Business Development for the SaaS-service: design-engineering of strategy

	Sergey Rizhikov 1C-Bitrix Director
Development and marketing of SaaS solutions comes to be a daunting task in the modern business environment. It's not uncommon that user acquisition costs outweigh LTV. However, it may get even worse when you start defining your service strategy even before you get down to coding. Let's discuss today's realia and see how we can make business development an essential part of the project roadmap.
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Topic language	Russian
Duration	40 min.
Start time	13:00 - 13:40
Location	Nikolaevskij I

Swan, Crawfish and Pike: platform, product, project

	Alexey Khrenov Lanit
One can create projects and earn money based on the project or product model. The product approach in business is easily replicated in case there is a platform the products build on. Large enterprises tend to refocus their budget priorities in favor of key customer projects, hence the functionality is heavily impacted by the project level. Should we do anything about it? What's the soft option? The approach of LANIT's Department of Complex Projects to creating a product line is based on a proprietary development platform - CoreProcess - that builds on freely distributable components. In this report we'll analyze a list of typical errors of end customer communication within the platform-product-project approach. Besides, we'll unveil the key business models for current and anticipated product line monetization. We'll also look into the production-project/platform juncture and peculiarities of working at a 'bloody enterprise'. =============================================================== This report appeals to the broad audience yet best fits product managers, CEOs and marketers. Many companies find themselves at the stage of establishing the product-project connection. The evolutionary and strategic segregation of the platform is a crucial step into a new business circle. Such a step is often associated with typical and non-typical mistakes in strategic planning and implementation tactics. For that reason, the report will draw attention of companies whose growth correlates with product line enhancement.
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Topic language	Russian
Duration	30 min.
Start time	13:40 - 14:10
Location	Nikolaevskij I

Implementation allergy: why users avoid new products (and is it possible to change the situation)

	Zakhar Kirillov KB "Sobaka Pavlova"
How, and why, have software users changed their attitude towards innovation in the recent years? What kind of behavior should we expect in the nearest future? . Average showings: 1/3 of implementations are a success, another 1/3 just barely happen, the ultimate 1/3 simply fail. Is there any hope for a change? . Survivorship bias, or what you can't learn from a success story . No more than 10 percent of projects fail due to technology reasons. The prevailing reasons come to be organizational. Which exactly? . Planning to deploy another corporate information system? What's worth special attention? =============================================================== The report targets software vendors that perform subsequent implmentation on their own or through intermediaries. Product (project) managers, implementators, top managers and business owners will learn why end users sabotage new implementations and what may attract users to a new IT system.
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Topic language	Russian
Duration	30 min.
Start time	14:10 - 14:40
Location	Nikolaevskij I

Is CopyProtection market alive or dead ?

	Dmitry Gorelov Aktiv Soft JSC CEO
A review of the Russian and global landscape of software license protection against unauthorized use. The market background, its present and future scenarios. What means and technologies do software vendors use to protect their intellectual property? How do IP protection and licensing help sales and marketing? What software segments and software usage scenarios require protection against unauthorized replication? =============================================================== The report targets CEOs and CTOs of software vendors.
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Topic language	Russian
Duration	30 min.
Start time	14:40 - 15:10
Location	Nikolaevskij I

The paradigm of "zero error" or a stable platform for take-off

	Matsievskij Nikolay Airee
Internal and external limitations of a project. How can you tell if something went wrong? Fast fail, or a string of hasty mistakes. Removing risks from the project. This report will unveil a new method of risk management and project timeframe optimization. =============================================================== The report addresses CTOs and managers. We'll present a new method of risk management and project timeframe optimization.
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Topic language	Russian
Duration	30 min.
Start time	15:30 - 16:00
Location	Nikolaevskij I

Application integration in the era of cloud

	Oleg Ananyev Business-Talisman Генеральный директор
The cloud technology has greatly matured and now penetrates the enterprise market as well as the consumer world. As soon as the adaptation period comes to an end, companies face the issue of integrating their separate applications to build a unified cloud environment. This includes fast deployment of resources, flexible application management and user self-serve. The cloud environment has witnessed a certain shift in approach and integration methods, new tools and platforms that facilitate deployment and interaction of IT systems.
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Topic language	Russian
Duration	20 min.
Start time	16:00 - 16:20
Location	Nikolaevskij I