Marketing
Right SEO strategy after Panda & Penguin
 |
Aleksey Savkin
Kitonik s.r.o.
CEO |
1. Search engines in 2015 - new game rules: links are still necessary, but users task solving is a website priority.
2. Checking, what's going on with the site. Focusing on the most labour-intensive points.
3. Cleaning up the website:
- technical audit - what actions search engines will no more accept in 2015, discussing empirical MOZ data.
- basic tools: Google Webmaster Tools, Page Speed Insights, ScreamingFrog
4. Content strategy:
- thin content - how to find and cure it
- SEO guru is coming to bar/pub/restaurant/irish pub - searching SPAM - how to avoid
- correct disallow for the links - in brief
5. Promotion
- user experience on website and its improvement
- social networks (esp. Google+), mailings
- but links are still necessary
6. Conclusion
- authors to read to be aware of |
[add to Outlook] |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:00 - 15:30
|
| Location |
Gobelin |
How to fight antivirus software false positives and more know-how
 |
Vitaliy Yanko
iSpring Solutions
Marketing Director |
1. Should your fear drive you to fight with Virustotal? Recipes of false positive detects removal.
2. How to increase pricing in euro and other dropped currencies?
3. To be defined |
[add to Outlook] |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
15:30 - 16:00
|
| Location |
Gobelin |
