17th April 2015, Friday

Right SEO strategy after Panda & Penguin

Aleksey Savkin Aleksey Savkin

Kitonik s.r.o.
1. Search engines in 2015 - new game rules: links are still necessary, but users task solving is a website priority.

2. Checking, what's going on with the site. Focusing on the most labour-intensive points.

3. Cleaning up the website:
- technical audit - what actions search engines will no more accept in 2015, discussing empirical MOZ data.
- basic tools: Google Webmaster Tools, Page Speed Insights, ScreamingFrog

4. Content strategy:
- thin content - how to find and cure it
- SEO guru is coming to bar/pub/restaurant/irish pub - searching SPAM - how to avoid
- correct disallow for the links - in brief

5. Promotion
- user experience on website and its improvement
- social networks (esp. Google+), mailings
- but links are still necessary

6. Conclusion
- authors to read to be aware of
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Topic language Russian
Duration 30 min.
Start time 15:00 - 15:30
Location Gobelin

How to fight antivirus software false positives and more know-how

no photo available Vitaliy Yanko

iSpring Solutions
Marketing Director
1. Should your fear drive you to fight with Virustotal? Recipes of false positive detects removal.
2. How to increase pricing in euro and other dropped currencies?
3. To be defined
[add to Outlook]
Topic language Russian
Duration 30 min.
Start time 15:30 - 16:00
Location Gobelin