Sections

Business Growth

29th September 2017, Friday

How to conquer America. For the hundredth time

Eugene Potapov

ITsumma
CEO

Instructions on how to open a business in the US - a million, we reread them a billion times, and still, when you find yourself on the spot, it becomes clear that nothing is clear.

1. For the hundredth time on how to discuss
2. For the 200th time on how to find the first customers
3. For the 300th time about "Crossing the Chasm"
4. And the bonus is something that you do not know about the local culture and are unlikely to guess

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Topic language Russian

Duration 30 min.

Start time 10:20 - 10:50

Location Nickolaevsky

How to establish relations with an outsourcer?

Pavel Koshak, Dennis Gazukin

Palex
CEO

Who are the localizers?
What do designers do?
What are the interaction formats?

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Topic language Russian

Duration 45 min.

Start time 17:30 - 18:15

Location Nickolaevsky 1

30th September 2017, Saturday

How to success in working with universities - Best Practices in Developing Effective Corporate Partnerships

Kendrick White

MARCHMONT Capital Partners
Founder

Workshop for SMB business owners:
- Joint ventures with scientists - how to fail fast: organize an ICT company with an academician,
- Hunger games with the Russian state universities - beware of "МИП"!
- Hiring academic researchers - when to expect first results?

'Direct' advice how to collaborate with universities, if you plan to hire someone from academia or place the order for the research in the universities.

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Topic language English

Duration 60 min.

Start time 15:00 - 16:00

Location Nickolaevsky 2

How to create proper crypto-currencies? Blockchain and project overview (theory)

Jeff McDonald

NEM Foundation
Vice President

Why are we here? What does it solve? Timeline of crypto
More than money. A new model of trust.
Features of the NEM blocker and NanoWallet services
Smart assets- set any rules
Non-financial applications:
Apostille - notarization and digital workflow
Voting is a key non-financial application, the price of an attack
API and architecture
Specificity: Examples of aggregated transactions
Examples of implemented projects

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Topic language Russian

Duration 25 min.

Start time 16:00 - 16:25

Location Nickolaevsky 2

How to create proper crypto-currencies? Blockchain and project overview (practice)

Mikhail Granin

NEM Foundation
Russia representative

How to find the idea of a decentralized application? Look for the problem of trust (the third party) and exclude it.
Where else do you need a block of developers? Tokenization of everything: from points in games and loyalty systems to global logistics and fintech.
Where else can I earn money? From mining to the state sector.

Do I need to create crypto-currencies?
Cryptoeconomics - confidence in past events through cryptography and in the future through financial incentives.

The main case is to attract investments in the development:
ICO smoker = "Sell, then do (maybe)."
Kraudfanding, which maximizes the problems that are solved by the blockade: trust to a third party, centralization, opacity and other risks.

"ICO healthy person": For the established companies COMSA - One-stop ICO platform.
How can everyone be the same?
Healthy ICO for start-ups and just good ideas
Analysis of the possibilities of blocking on the example of the project - Decentralized startup accelerator.

Solving the problem of the long tail - the startup is complex, risky and expensive.
From millions of startups to billions.
The problem of fixed fractions (Fix split) is the most frequent cause of the death of a probationer.
"life is too short to do what no one needs" or "GitHub" ideas as a utility filter.
problem ICO:
Is the startup a people or an idea? Decentralized autonomous organization.
The problem of price - without a coincidence of desires to buy and sell there is no way of determining the price.
We accelerate The search for a viable business model - the theory of constraints and the scientific method for testing hypotheses from "Scaling Lean" + multi-team and parallel experiments.
The future is the monetization of the opensource outside of the blocking protocols and the collective superintelligence.

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Topic language Russian

Duration 25 min.

Start time 16:25 - 16:50

Location Nickolaevsky 2

How to wrap up an IT business

Roman Kvartalnov

ZephyrLab
CEO

Чтобы заслужить доверие нового клиента недостаточно делать совершенные услуги, для этого ещё просто необходимо предоставлять совершенную и продуманную визуальную подачу образа компании. И как бы грустно это ни звучало, но пользователь выбирает то, что красиво оформлено и упаковано.

Мы поговорим о целой системе вокруг бренда, которая будет влиять на выбор и повышать уровень доверия к IT-бизнесу. Из доклада вы узнаете, какие визуальные формы захвата существуют. Затронем такие каналы как сайт, соц. сети, использование личного бренда. У слушателей в итоге будет готовый план для внедрения.

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Topic language Russian

Duration 25 min.

Start time 17:20 - 17:45

Location Nickolaevsky

New projects evaluation and estimation

Victor Sychev

SimbirSoft
CIO

Когда речь заходит об оценке проектов часто можно услышать об основных подходах, таких как:
. По-аналогии
. Экспертная
. По нормочасам
. UCP
При этом остается непонятным, какие именно подходы используют компании и как процесс оценки проектов встраивается в общие процессы компании.
В своем докладе я хочу рассказать наш опыт, какие подходы мы пробовали на практике и на чем остановились на данный момент, какими вспомогательными средствами мы пользовались (от excel и google docs до написания собственных вспомогательных средств) и рассказать к каким изменениям бизнес процессов компании это привело. Также хочу затронуть тему аналитики на этапе оценок для выявления MVP проекта и как нам это помогло улучшить качество оценок, при это минимально увеличив трудозатраты на оценку.

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Topic language Russian

Duration 25 min.

Start time 17:45 - 18:10

Location Nickolaevsky

What for IT-company needs Russoft?

Alexander Kalinin

SibEDGE/RUSSOFT Association
CEO/VP

Nonprofit Partnership RUSSOFT is one of the oldest and most influential associations of developers of a custom software association. For today it is more than 120 companies. The key tasks are export support and lobbying within the country. The homeland and headquarters of RUSSOFT - St. Petersburg. Key participants are Luxoft, ABBY, DiaSoft, IT, Reksoft, Center for Speech Technologies and others.

- What tasks does RUSSOFT solve and how does it work to solve them?
- When should I go to RUSSOFT and what should I expect from it?
- Can RUSSOFT do something to help small companies?

SibEDGE in RUSSOFT since 2015, and since 2016 I am on the Board. I will try to answer all these questions from three sides: from the side of the company that has just arrived (what we were) from the party of the board member who is involved in the work of the association and on the part of the company that uses the capabilities of RUSSOFT.

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Topic language Russian

Duration 15 min.

Start time 18:10 - 18:25

Location Nickolaevsky

Experience of participation in Business Of Software EU conference

Constantin Kaplinsky

GlavSoft
CEO

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Topic language Russian

Duration 15 min.

Start time 18:25 - 18:40

Location Nickolaevsky

Round Table On Business Growth

Matveev, Koshak, Kozlovskiy, Kalinin, Philippenko

Searchinform, Palex, Keepsoft, SibEDGE, Fast Report

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Topic language Russian

Duration 30 min.

Start time 18:40 - 19:10

Location Nickolaevsky 1

	Eugene Potapov ITsumma CEO
Instructions on how to open a business in the US - a million, we reread them a billion times, and still, when you find yourself on the spot, it becomes clear that nothing is clear. 1. For the hundredth time on how to discuss 2. For the 200th time on how to find the first customers 3. For the 300th time about "Crossing the Chasm" 4. And the bonus is something that you do not know about the local culture and are unlikely to guess
[add to Outlook]

Topic language	Russian
Duration	30 min.
Start time	10:20 - 10:50
Location	Nickolaevsky

	Pavel Koshak, Dennis Gazukin Palex CEO
Who are the localizers? What do designers do? What are the interaction formats?
[add to Outlook]

	Kendrick White MARCHMONT Capital Partners Founder
Workshop for SMB business owners: - Joint ventures with scientists - how to fail fast: organize an ICT company with an academician, - Hunger games with the Russian state universities - beware of "МИП"! - Hiring academic researchers - when to expect first results? 'Direct' advice how to collaborate with universities, if you plan to hire someone from academia or place the order for the research in the universities.
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Topic language	English
Duration	60 min.
Start time	15:00 - 16:00
Location	Nickolaevsky 2

	Jeff McDonald NEM Foundation Vice President
Why are we here? What does it solve? Timeline of crypto More than money. A new model of trust. Features of the NEM blocker and NanoWallet services Smart assets- set any rules Non-financial applications: Apostille - notarization and digital workflow Voting is a key non-financial application, the price of an attack API and architecture Specificity: Examples of aggregated transactions Examples of implemented projects
[add to Outlook]

	Mikhail Granin NEM Foundation Russia representative
How to find the idea of a decentralized application? Look for the problem of trust (the third party) and exclude it. Where else do you need a block of developers? Tokenization of everything: from points in games and loyalty systems to global logistics and fintech. Where else can I earn money? From mining to the state sector. Do I need to create crypto-currencies? Cryptoeconomics - confidence in past events through cryptography and in the future through financial incentives. The main case is to attract investments in the development: ICO smoker = "Sell, then do (maybe)." Kraudfanding, which maximizes the problems that are solved by the blockade: trust to a third party, centralization, opacity and other risks. "ICO healthy person": For the established companies COMSA - One-stop ICO platform. How can everyone be the same? Healthy ICO for start-ups and just good ideas Analysis of the possibilities of blocking on the example of the project - Decentralized startup accelerator. Solving the problem of the long tail - the startup is complex, risky and expensive. From millions of startups to billions. The problem of fixed fractions (Fix split) is the most frequent cause of the death of a probationer. "life is too short to do what no one needs" or "GitHub" ideas as a utility filter. problem ICO: Is the startup a people or an idea? Decentralized autonomous organization. The problem of price - without a coincidence of desires to buy and sell there is no way of determining the price. We accelerate The search for a viable business model - the theory of constraints and the scientific method for testing hypotheses from "Scaling Lean" + multi-team and parallel experiments. The future is the monetization of the opensource outside of the blocking protocols and the collective superintelligence.
[add to Outlook]

	Roman Kvartalnov ZephyrLab CEO
Чтобы заслужить доверие нового клиента недостаточно делать совершенные услуги, для этого ещё просто необходимо предоставлять совершенную и продуманную визуальную подачу образа компании. И как бы грустно это ни звучало, но пользователь выбирает то, что красиво оформлено и упаковано. Мы поговорим о целой системе вокруг бренда, которая будет влиять на выбор и повышать уровень доверия к IT-бизнесу. Из доклада вы узнаете, какие визуальные формы захвата существуют. Затронем такие каналы как сайт, соц. сети, использование личного бренда. У слушателей в итоге будет готовый план для внедрения.
[add to Outlook]

	Victor Sychev SimbirSoft CIO
Когда речь заходит об оценке проектов часто можно услышать об основных подходах, таких как: . По-аналогии . Экспертная . По нормочасам . UCP При этом остается непонятным, какие именно подходы используют компании и как процесс оценки проектов встраивается в общие процессы компании. В своем докладе я хочу рассказать наш опыт, какие подходы мы пробовали на практике и на чем остановились на данный момент, какими вспомогательными средствами мы пользовались (от excel и google docs до написания собственных вспомогательных средств) и рассказать к каким изменениям бизнес процессов компании это привело. Также хочу затронуть тему аналитики на этапе оценок для выявления MVP проекта и как нам это помогло улучшить качество оценок, при это минимально увеличив трудозатраты на оценку.
[add to Outlook]

	Alexander Kalinin SibEDGE/RUSSOFT Association CEO/VP
Nonprofit Partnership RUSSOFT is one of the oldest and most influential associations of developers of a custom software association. For today it is more than 120 companies. The key tasks are export support and lobbying within the country. The homeland and headquarters of RUSSOFT - St. Petersburg. Key participants are Luxoft, ABBY, DiaSoft, IT, Reksoft, Center for Speech Technologies and others. - What tasks does RUSSOFT solve and how does it work to solve them? - When should I go to RUSSOFT and what should I expect from it? - Can RUSSOFT do something to help small companies? SibEDGE in RUSSOFT since 2015, and since 2016 I am on the Board. I will try to answer all these questions from three sides: from the side of the company that has just arrived (what we were) from the party of the board member who is involved in the work of the association and on the part of the company that uses the capabilities of RUSSOFT.
[add to Outlook]

	Matveev, Koshak, Kozlovskiy, Kalinin, Philippenko Searchinform, Palex, Keepsoft, SibEDGE, Fast Report

[add to Outlook]

ISDEF

Business Growth