Friday: September 27, 2002

16:00 – 20:00

Registration

19:00 – 22:00

Evening – ISDEF'2002 Reception

Saturday: September 28, 2002

 8:00 – 12:00 Registration (continues)
10:00 – 12:15

Invited Talks (main conference hall, Chernogolovka)

  • Welcome to the ISDEF'2002: words from organizing comittee. 
  • "What Microsoft(R) can offer to the developers community"
    Speaker: Kirill Zhuchkov (Microsoft Corp)
  • "Development of information legislation in the Russian Federation"
    Speaker: Andrey Morozov (Head of the department of  legal informatics, Ministry of Justice of the Russian Federation) 
  • "Software development tools from Intel(R)"
    Speakers: Sergey Pimenov, Andrey Semin (Intel Solution Services)
    • 12:15 – 12:30

    Coffee break

    12:30 – 14:30

    Invited Talks (main conference hall, Chernogolovka)

  • "E-Commerce and the Russian software market" 
    Speaker: Felix Moochnik (Softkey Inc.)
  • "Softkey.ru - a complete solution for business development: tools for managing of affiliate programs, ad campaigns and interractions with buyers and resellers."    
    Speaker: Sergey Ryzhikov (Bitrix)
  • "MediaHouse" – Universal Software Publisher"
    Speaker: Lev Spanaki (MediaHouse)
  • "Dynamics of Russian and international Internet sales at the Kaspersky Lab"
    Speakers: Andrey Yarnyh, Alexey Fedorov (Kaspersky Lab Int'l)
  • "Shareware as a marketing tool"
    Speaker: Anastasia Savina (ABBYY Software House)
    •  

    14:30 – 15:30 Lunch (hotel "Druzhba", Gromkovo)
    15:30– 16:30

    Invited Talks  (conference hall, Gromkovo)

  • "How to be a success in the US and the European Markets"
    Speaker: Joel Ronning (Digital River Inc.)
  • "Retail sales in Europe - How to succeed..."
    Speaker: Jean-Guy Ducreux, (WSKA Editions)
    • 16:30 – 16:45

    Coffee break

    16:45 – 18:30

    Invited Talks (conference hall, Gromkovo)

  • "Globalizing your software business. What makes software around the world  successful. A look at case studies"
    Speaker: Gerrit Schumann, (element 5/share-it!)
  •  "Penetrating foreign markets:  legal issues and structure.  Increased enforcement of corporate law in the USA"
    Speaker: Dmitri Dubograev (International Legal Counsels PLLC, Managing Partner; Washington, D.C.)
    • 18:30 – 24:00

    ISDEF Presentation followed by ISDEF'2002 Official Dinner.

    Sunday:  September 29, 2002

    12:00 – 13:30

    Press-Conference: "Prospect of shareware development in Russia" (only for journalists)

    Session: Software protection in Russia and abroad. Legal and technical issues. Tax Laws in Russian Federation. (will be held from 10:00 to18:00 with coffee breaks and lunch)

    10:00-11:45

    Talks 

  • "Protection of software and databases in France and in the European Union. Existing Methods, Legal practice and future reforms of the intellectual property legislation."
    Speaker:  Alexander Kolosovsky (International Legal Counsels PLLC, Managing  Partner of the Paris office; Paris, France)
  •  "Anti-circumvention" laws as a global threat to software industry"
    Speaker:  Igor Motsnyi (ElcomSoft Co.Ltd., Legal Counsel)
  • "Cryptography regulations in Russia"
    Speaker: Alexey Volchkov (Association "RusCrypto")
    • 11:45 – 12:00 Coffee-break
    12:00 – 13:00

    Round Table Discussion
    "Taxation issues in foreign countries"
    Moderator: Pavel Shevchuk, (TamoSoft)

    13:00 – 14:30 Lunch (hotel "Druzhba", Gromkovo)
    14:30 – 16:15

    Round Table Discussions:

  • "Marketing in Europe"
    Moderators: Jean-Guy Ducreux, Philippe Chanet (WSKA), Nicholas Thompson (The Thompson Partnership)
  • "Internet advertizing: is it worth the money?"
    Moderator: Dmitry Kharchenko (ElcomSoft)
    • 16:15 – 16:30 Coffee-break
    16:30 – 18:00

    Questions and Answes: 
    Legal Issues.
    Panelists:  Alexander Abasov, Dmitry Doubograev, Alexander Kolosovsky (International Legal Councels PLLC), Igor Motsnyi (ElcomSoft Co.Ltd)
    Tax Regulations in Russia.
    Panelists: Ekaterina Torshina, Elena Novikova (SoftKey Inc.), Ilya Krasner (Ministry of Justice of the Russian Federation)

    Session:  E-sales of software and systems for their support. Services for developers. Marketing and advertizing. How to create the web site that works (will be held from 10:00 to18:00 with coffee breaks and lunch; the location TBA)

    10:00 – 11:30 Talks 
  • "Choosing the right e-commerce service provider for your business"
    Speaker: Jessica Dewell (Digital River Inc)
  • "Starting a company and managing growth. How to take your software business to the next level."
    Speaker: Gerrit Schumann (element 5/share-it!)
  • "Unified Help-Desk System"
    Speaker: Anatoly Stepanenko (MediaHouse)
    • 11:30 – 11:45 Coffee-break
    11:45 – 13:00 Talks 
  • "Visual style and branding for software products" 
    Speaker: Mikhail Granin (SoftIdentity)
  • "Advertizing of software products on the Russian Internet using pay-per-click model"
    Speaker: Alexey Pankov (Begun Inc.)
  • "Adware model of software distribution"
    Speaker: Ilya Kheifets, (AGAVA)
  • "Modern search technologies as means of information delivery"
    Ilya Segalovich (Yandex)
  • "Mechanism of payment for software and labour of developers - Yandex.Money"
    Michail Rogov (Payment system Yandex.Money)
    • 13:00 – 14:30 Lunch (hotel "Druzhba", Gromkovo)
    14:30 – 16:00 Brief reports (10 min), discussions
  • "Choosing the right web hosting provider for shareware authors" 
    Andrew Yudin (Mastak.ru) ; Evgeny Kruglov (CIFNet Inc.)
  • "Web site is not a luxury, it's a marketing tool!"
    Vlad Gerasimov (SoftIdentity)
  • "Management of the modern web site: subsystem of managing the site content and structure, collection and analysis of the statistical data, help-desk"
    Sergey Ryzhikov (Bitrix)
  • "Site-content management system based on XML: WYSIWYG site editing"
    Yegor Gilev (xiteGen)
  • "Internet project management system with different levels of access control to the dynamically generated site content" Maxim Mikaelis (Alawar)
    • 16:00 – 16:15 Coffee-break
    16:15 – 18:00

    Round Table Discussions

  • "Shareware submit tools and techniques: past, present and future"
    Moderator:  Mykola Rudenko (Rudenko Software), Panelists: Bill Dickson (Simtel),  Lori Lockwood (Lockergnome), Darrell Allen (TuCows), Andrey Fedukov (Softpile), Alexander Schplatov (Download.ru)
  • "Site optimization for search engines"
    Moderator: Lyaisan Shafikova, Panelists: Max Shaidullin, Pavel Bizhan, Sergey Chehuta

    • Session:  Software development tools. (will be held from 14:30 to 18:00; Chernogolovka - several locations).

    14:30– 16:00

    Presentations:

  • "Delphi 7 & Kylix 3. The strategy of products development at Borland"
    Speaker: Sergey Orlik (Borland), Products Manager
  • "Intel (R) Solution Services"
    Speaker: Andrey Semin Intel Solution Services), Russia
    • 16:00– 18:00

    Talks and Round Table discussions (Chernogolovka)
    Moderator: Mikhail Philippenko (FastReport Software).
    Panelists: Sergey Orlik (Borland), Dmitry Starostin (Microsoft Corp.), Andrey Semin (Intel).

  • "Review of the interactive software demo creation tools and formats"
    Eugene Soukhodolin (Demoforge)
  • "Digital signature VeriSign and obtaining the Designed for Windows XP certificate"  
    Ashot Oganesyan (Smartline Inc.)
  • "Methods of software protection and license management tools"
    Andrey Belokon (SoftComplete)
  • "Development of cross-platform reports - present and future"
    Mikhail Philippenko (FastReport Software)
    •  

    18:30 – 19:00

    Documentary (location: conference hall hotel "Druzhba", Gromkovo) 

    "Practical experience of the fight with software piracy" 
    by Yury Zlobin and Vadim Zlobin, Association "Russian Shield"
    *** documentary contains actual police footage

    19:00 – 22:00 Dinner and a free time (Gromkovo)

    Monday: September 30, 2002

    Sessions:  "Outsourcing in Russia. Local Markets". (will be held from 10:00 to 18:00; Chernogolovka).
    Moderator: Bulat Gaifullin (Interface),

    10:00 – 11:30

     Presentations

  • “Current state and future of outsourcing and off-shore programming in Russia”
    Speaker: Yuri Ushakov, (Sillicon Taiga)
  • “Analysis of successful marketing strategies of Russian software products on the international arena.”
    Speaker: Valentina Bukina, (SPIRIT Corp.)
  • "Preventing drawbacks in Russian software development services with Quality Assurance System based on ISO 9001" 
    Speaker: Nikolay Trofimov, (QA Director, Xanadu Business Solutions)
    • 11:30 – 11:45

    Coffee break

    11:45 – 13:00

     Talks and Round Table discussions

  • "Creating a partnership network"
    Speaker: Dmitry Kourashev, (Famatech)
  • "Managing the small groups of developers"
    Speaker: Alexander Lyskovsky (Alawar Games) 
  • “Programming on-demand: the Russian way.”
  • “Strategy for entering international markets for offshore programmers ”
  • “IT communities in Russia: achievements and problems.”
    • 13:00 – 14:30 Lunch (hotel "Druzhba", Gromkovo)
    15:00– 16:15

    Round Table discussion
    "Sientific-IT - The Next Step in Software Marketing"
    Moderators: Alexey Fedotov, Yaroslav Volovich (AY Labs)

    16:15 – 16:30

    Coffee break

    16:30 – 18:00

    Talks and Round Table discussions 

    19:00 – 22:00

    Buses to Moscow (will be provided). For the rest of attendees - dinner and free time

    Tuesday: October 1, 2002

  • Free time and departure to Moscow (regular scheduled shuttle buses and taxi).