PR and cooperation to mass-media
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02nd October 2011, Sunday
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Welcome speech
| Topic language |
Russian |
| Duration |
10 min. |
| Start time |
10:00 - 10:10
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| Location |
Ekaterina I |
Trends in German and Western European IT Market. PR Activities to Enter this Market.
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Juergen Haekel
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- Current situation in the Western European IT market:
Sales of IT products. Changes and trends in the market. Statistics and analysis of the current market.
- Making products well known:
PR instruments supporting sales activities in this market. Effective start and successful ongoing media relations. Requirements / Skills / Expertise.
- Example of basic activities:
How to deal with information on an ongoing basis that reaches the media. Typical PR activities for the first 6 months.
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| Topic language |
English |
| Duration |
40 min. |
| Start time |
10:10 - 10:50
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| Location |
Ekaterina I |
PR on the Russian market: case study of one IT company
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Elena Vorotilova
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- Трансформация производственной деятельности компании в информационную;
- Темы, пользующиеся спросом у российских СМИ;
- Практический опыт взаимодействия с российскими СМИ;
- Результат ведения системной информационной деятельности.
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
10:50 - 11:20
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| Location |
Ekaterina I |
How to promote a product with no budget
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Denis Markov
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- Как "упаковать" продукт, чтобы его заметили
- Чем заинтересовать журналистов и как добиться публикаций в ведущих СМИ
- Что такое тестовая рекламная кампания и как ее масштабировать
- Как запустить "сарафанное радио" и заставить людей рекомендовать ваш проект
- Что такое социальный капитал и как он может работать на ваш бизнес
- А также десять практических идей и несколько успешных кейсов
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
11:20 - 11:50
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| Location |
Ekaterina I |
PR in Facebook and Twitter: WOW! And what's next?..
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Vitaliy Yanko
Agnitum
Director of sales and marketing |
- Bloggers are not gone away
- «Buy my love!» in Facebook
- Twitter: follow @thewhiterabbit
- «Sit down and fight!» |
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| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
12:30 - 13:00
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| Location |
Ekaterina I |
Building effective relationships with media for hi-tech rocket science projects
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Maksim Chebotarev
Softline
Руководитель отдела по связям с общественностью |
- Creating targets and goals: efficiency today or successful long term relationship with stakeholders
- Communication channels planning for hi-tech projects with rocket science
- Building effective communications with insufficiently educated audience |
[add to Outlook] |
| Topic language |
Russian |
| Duration |
30 min. |
| Start time |
13:00 - 13:30
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| Location |
Ekaterina I |
