Sections

PR

23rd April 2011, Saturday

Welcome speech

Natalia Solovyeva

PayPro Global
Marketing manager

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Topic language Russian

Duration 5 min.

Start time 11:30 - 11:35

Location Hall "A"

PR in the blogosphere or how to get into contact with bloggers

Marina Maslovskaya

SoftPressRelease
Director

- PR recipe for working in the blogosphere: basic ingredients.
- Is making a corporate blog good or bad?
- How to organize the work with other bloggers and what blogs should you get there first?
- How to be pitched by bloggers via email?
- Recommendations for building mutually beneficial relations with bloggers.

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Topic language Russian

Duration 15 min.

Start time 11:35 - 11:50

Location Hall "A"

Cases of IT companies promotion on social media: hits and bugs. Part 1.

Ksenia Chabanenko

A-TAK
CEO

- SMM campaigns: progress review
- Why IT companies need in social media marketing
- Some theory about monitoring, networks choice, communications and activities in social networks
- Cases from audience. An author of the most interesting case will get the book "In social networks. Twitter – 140 characters of self-impression" signed by authors as a present.

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Topic language Russian

Duration 10 min.

Start time 11:50 - 12:00

Location Hall "A"

Cases of IT companies promotion on social media: hits and bugs. Part 2.

Elena Sorokina

A-TAK

- SMM campaigns: progress review
- Why IT companies need in social media marketing
- Some theory about monitoring, networks choice, communications and activities in social networks
- Cases from audience. An author of the most interesting case will get the book "In social networks. Twitter – 140 characters of self-impression" signed by authors as a present.

[add to Outlook]

Topic language Russian

Duration 10 min.

Start time 12:00 - 12:10

Location Hall "A"

Two in a boat: you and your PR manager

Lev Yakupov

VideoPort
Marketing manager

- Are you ready for PR?
- What is NOT a PR?
- What PR tools would be exactly for you?
- How to create newsbreaks?
- What to choose - PR-manager or PR-agency?
- How to measure PR results?

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Topic language Russian

Duration 15 min.

Start time 12:15 - 12:30

Location Hall "A"

Practial methods of software promotion on the world markets

Ruslan Savchyshyn

MagneticOne
CEO

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Topic language Russian

Duration 15 min.

Start time 12:30 - 12:45

Location Hall "A"

	Natalia Solovyeva PayPro Global Marketing manager

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Topic language	Russian
Duration	5 min.
Start time	11:30 - 11:35
Location	Hall "A"

	Marina Maslovskaya SoftPressRelease Director
- PR recipe for working in the blogosphere: basic ingredients. - Is making a corporate blog good or bad? - How to organize the work with other bloggers and what blogs should you get there first? - How to be pitched by bloggers via email? - Recommendations for building mutually beneficial relations with bloggers.
[add to Outlook]

	Ksenia Chabanenko A-TAK CEO
- SMM campaigns: progress review - Why IT companies need in social media marketing - Some theory about monitoring, networks choice, communications and activities in social networks - Cases from audience. An author of the most interesting case will get the book "In social networks. Twitter – 140 characters of self-impression" signed by authors as a present.
[add to Outlook]

	Elena Sorokina A-TAK
- SMM campaigns: progress review - Why IT companies need in social media marketing - Some theory about monitoring, networks choice, communications and activities in social networks - Cases from audience. An author of the most interesting case will get the book "In social networks. Twitter – 140 characters of self-impression" signed by authors as a present.
[add to Outlook]

	Lev Yakupov VideoPort Marketing manager
- Are you ready for PR? - What is NOT a PR? - What PR tools would be exactly for you? - How to create newsbreaks? - What to choose - PR-manager or PR-agency? - How to measure PR results?
[add to Outlook]

ISDEF

PR