Plenary session

Section date(s) : 14.10.2005

Moderator(s):
Moochnick Felix, fmoochnick@gmail.com

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• Opening address/Welcome
• Prospects for the development of small-scale innovative business in the Moscow region
• U.S.-Russia High Tech Partnership: Expanding the Potential
• Innovative Russia: yesterday, today and tomorrow
• The Russian Internet-customer of legal software - who is he?
• The Russian Developer Community and DR Shareware
• Microsoft and software companies - prospects for partnership
• PC Magazine/Re Awards 2005

Marketing

Section date(s) : 14.10.2005; 15.10.2005; 16.10.2005

Moderator(s):
Rizhikov Sergey, rsv@bitrixsoft.com
Petrov Sergey, sergey.petrov@softlogica.com

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• Marketing in a software company - driver or passenger?
• Affiliate Marketing Today
• 10 pieces of advice on how to build a successful software business
• Development Perspective: Features of the Future
• Getting More Ink
• Instant-messaging and integrated services - future of internet-communications
• Round-table on working with the media
• Promoting and distributing your software with Tucows
• International Strategies in Online Marketing
• eBusiness - creating revenues
• Strategic OEM Partnering
• Penetrating Foreign Markets
• Trend-scouting e-commerce
• Characteristics of the competitive struggle at various stages of development of a business
• The image of a software company. Creation of a real image in a virtual world.
• Modern business PR Strategies
• Presentation/discussion: Mistakes of software company directors and marketers
• Building a marketing department in a software company
• Gauging the efficiency and optimisation of an on-line business
• The use of download-sites or submitting is not the only way
• Modern aggressive mass-marketing of software using the example of the Alawar Games Showroom Network
• Analysis of the promotion of a site in search systems with the use of AlterWind Log Analyzer Professional
• An integrated approach to the marketing of a site in Western search systems
• Characteristics of the Russian release of mass software
• Prepare your software in advance: new in Windows Vista interface
• Weblog application and forums for building a target audience
• Icon Language - from attractive pictures to attractive product.

Legal and regulatory issues

Section date(s) : 14.10.2005; 16.10.2005

Moderator(s):
Katalov Alexander, akatalov@gmail.com

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• Copyright protection for ISV business
• 'Achilles' Heel of Source Code Licensing: Licensor's perspective
• How to Steal $1 Billion (And Do It Perfectly Legally: Software Patents, Patent Litigation, and VERY BIG Awards)
• New developments in the EU legal requirements for E-Commerce
• Peculiarities of Trademark Law and trademark registrations in the USA.
• What is the cost of the programs and those, who write them?
• Doing business in US - not as difficult as it may seems
• How to organize business in Canada, and why?
• Incorporation of a Business in England and Wales
• Basic objectives and principles of establishing of foreign holding companies
• Small country - great opportunities. Dutch way for software developers

Systems and methods of company management

Section date(s) : 15.10.2005

Moderator(s):
Alexander Gorlach, gorlach@mapilab.com

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• Owners, hired managers, and the technicians: unity and the battle of opposites
• On the methodologies of software development applied by Artezio
• Role, form and methods of training in the management system of a modern software company
• Practical experience of a software project organization
• Selection and promotion of systems for managing the development process
• Problems of growth and their resolution in small companies
• Systems and methods of company management with limited financing
• Methodology for project realisation: a foundation for the operational efficiency of a project organisation

Investment in IT business

Section date(s) : 15.10.2005

Moderator(s):
Djachkov Michail, dyachkov@voicecallcentral.com
, alexander@galitsky.com

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• Introduction
• Investing in Russian high-tech
• Panel: "The ecosystem of the Russian investment industry, and why investment in Russian high-tech makes sense?"
• What to expect from a Western Based Venture Capitalist?
• Panel: Is it the right time to start the deal in Russia?
• Panel: What big guys could offer to entrepreneurs?
• 7 criteria of success
• Panel: "What do we expect from investors?"
• Angel Investing in start-up and early stage companies
• Panel: "Angels and seed investments"

The games market

Section date(s) : 16.10.2005

Moderator(s):
Lyskovsky Alexander, lyskovsky@alawar.com

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• The State of the Industry
• Production Quality
• Review of the market for online (web-deployed) casual games
• Corporate Strategies in the Casual Games Market: from Windows to J2ME.
• Interactive Triple Play Services or Where the Revenue Stream is Generated
• Roles and Royalities in shareware games industry.
• How to Best Place a Large Catalog of Games on One Website.
• What should the Director of a Small Game Company Go?
• Business Models in the Casual Game Business for Developers

Technological partnership

Section date(s) : 14.10.2005

Moderator(s):


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• Open Source as a means of making profits. The experience of IBM.
• Partnership with IBM and marketing one's products in Western markets
• Turning Popularity Into Profitability
• The IBM Rational platform for software development
• The role of IT-associations in the development of software industry in Russia
• The easy of hacking software protection
• From Eclipse and Gluecode to commercial products.
• The WebMoney service for software developers and sellers