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Legal section

Section date(s) : 02.10.2009

Moderator(s):
Motsnyi Igor, igormotsnyi@hotmail.com
VOLTCHENKO Maxim, voltchenkom@comcast.net

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• 5 things you need to know to protect your Intellectual Property (IP), while not spending much money. IP in the time of crisis
• Intellectual property in software business. How to make your business risk-free. Practical guidelines
• Tax issues in software business
• Contesting legality of Ministry of Finance letters regarding application of VAT to software licenses
• Lessons of Economic Crisis as a Catalyst of Legal Problems
• Me and My Patent Lawyer
• Software programs owners, rights and legal risks regarding the Intellectual Property Rights of

Investments into IT market

Section date(s) : 03.10.2009

Moderator(s):
Galitsky Alexander, alexander@galitsky.com

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• Welcome speech
• Investments: difference between family life and courting.
• Web startups monetization
• Where investors in Internet put their money these days?

Plenary session

Section date(s) : 02.10.2009

Moderator(s):
Moochnick Felix, fmoochnick@gmail.com

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• State of the Global e-Commerce Software Sales (part 1)
• Welcome speech
• State of the Global e-Commerce Software Sales (part II)
• Money Making Tips - Simple, but neglected strategies...
• How to increase conversion rate in the Digital Marketplace?
• Commercial software: portrait of a Russian user in 2009.

Marketing

Section date(s) : 03.10.2009

Moderator(s):
Kurashev Dmitry, dsk@entensys.com
Lisovskiy Eugene, eugene@famatech.com

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• Growth strategy during the crisis: low-budget and effective promotion methods.
• SEO for ISV. Tips and hints.
• How and Why Does an Email Campaign Work? - Top tips to effective email campaign.
• Participating in a trade show: do's and don'ts.
• The hard life of invisible seller
• Site Testing - How to Optimize Your Site to Increase Your Sales
• The Art of Converting Trials to Sales

Developer support programs

Section date(s) : 02.10.2009

Moderator(s):
Katalov Vladimir, vkatalov@elcomsoft.com

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• Developer support programs. Is there such thing as a free lunch?
• How to get profit from cloud computing: a manual for providers and developers
• Nokia's services for developers
• Microsoft for partners and developers: what's new?
• Параллельные вычисления с помощью NVIDIA CUDA
• Intel software developers' support program: new tools, new possibilities.

Business Growth

Section date(s) : 04.10.2009

Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com

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• Cloud Hosting - Growth oh business and cost-saving
• Practical and financial reasons for doing business in the United States. Example of a full cycle for a company getting into U.S. market with focus on cost analysis and taxation.
• Vendors and registrators - new work conditions
• Effective localization is a key to successful promotion on the local markets
• Облачный сервис, как новая жизнь для программного продукта
• Объединение продуктовой компании и компании-разработчика заказных решений: преимущества, проблемы

Round table "Girls at the software market"

Section date(s) : 03.10.2009

Moderator(s):
Tsvetkova Tatiana, tsvetkova@softkey.ru

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• Girls at the software market

PR

Section date(s) : 04.10.2009

Moderator(s):
Kolobukhova Evgenia, eugenia@softpressrelease.com

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• Bad News, or How to Knock the Crisis with PR
• Promoting Technology Product Through Social Media: Shades, Mistakes, Case Studies
• Who is to Blame for the Article not Published?
• Welcome speech
• How to Approach European Media: Tools and Techniques for Software Companies
• The Basics of Effective PR Communications in IT Company
• The Formula of Marketing & PR Effectiveness: Myth or Reality?