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ISDEF section on GoTech

Section date(s) : 06.10.2016

Moderator(s):


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  • How do we reinvent the wheel? The evolution of marketing in iSpring: what we've learned over the past ten years
  • It's time to go global, or five secrets of high-quality localization
  • Entering the US B2B market: a practical legal survival guide for innovators

New markets

Section date(s) : 07.10.2016; 08.10.2016

Moderator(s):
Kazin Alexander, isdef.md@gmail.com

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  • The prospects for promoting Russian software products in Brazil
  • Opportunities to expand export of Russian IT
  • Recebt cases. How to find new clients when you’ve tried everything.
  • How we sold our business to Google. Selling in the US market
  • Conversational commerce. An example: software for hotel booking
  • Bots: automating your call center
  • Conversational commerce - discussion
  • How to start selling in enterprise market?
  • How Jivosite works in Latin America
  • Development and international marketing of software for the IoT market
  • Who creates and who uses artificial intelligence – and why? Facts and trends
  • A useful fintech service - from zero to profit in a year
  • Robotics prospects for MicroISV companies

Business development

Section date(s) : 07.10.2016; 08.10.2016

Moderator(s):
Kazin Alexander, isdef.md@gmail.com
Zhuravlev Dennis, info@indigobyte.com

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  • Conquering the elements, or how to implement an iterative model of software development
  • Optimizing company structure and interaction in light of the law on CFC (Controlled Foreign Companies) and other unfortunate global tendencies
  • How to make a software monetization system to help grow your business rather than holding it back
  • The art of transformation: the market, the company and the product
  • How to launch seed accelerator models in your company to grow it manifold
  • In search of Pokemons: how the global IT market landscape has been transformed
  • Faster talent recruitment and cost reduction
  • The history of Habrahabr: how it all began
  • Automating software sales in one hundred countries – 99% on your own
  • How to find and work with a tech broker
  • How to get your programs in the Russian National Software Registry
  • How to avoid being a pawn in the hands of cybercriminals. Our own painful experience
  • Attempt #5: How I changed my approach to IT company management and where it led

Marketing and sales

Section date(s) : 07.10.2016; 08.10.2016

Moderator(s):


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  • How to sell new B2B products with integrators
  • The right way to create a Product Hunt launch from Russia

Investments

Section date(s) : 07.10.2016

Moderator(s):
Zhuravlev Dennis, info@indigobyte.com

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  • Where to get Smart Money? A panel with investors

HR

Section date(s) : 08.10.2016

Moderator(s):
Skvortsov Fedor, sfedor77@yandex.ru
Kazin Alexander, isdef.md@gmail.com
Zhuravlev Dennis, info@indigobyte.com

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  • The case of Tele 2. Improving client experience; motivation through game play
  • Surprising aspects of HR management in US companies
  • Using trainings to attract candidates and develop an HR brand
  • What goes on in a SmartHead?!
  • How to get your marbles back. What I've learned over the years I spent learning psychotherapy instead of working and coming to ISDEF
  • Building your dream team

Supplying Services

Section date(s) : 07.10.2016

Moderator(s):
Kazin Alexander, isdef.md@gmail.com
Koshak Pavel, pavel@palex.ru

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  • Beyond the cloud: legal structure for SaaS projects
  • US taxation of transactions involving Russian IT developers
  • Reverse translation
  • How to stop torturing designers and start managing the creative process

ISDEF internal life

Section date(s) : 07.10.2016

Moderator(s):
Skvortsov Fedor, sfedor77@yandex.ru
Kazin Alexander, isdef.md@gmail.com
Zhuravlev Dennis, info@indigobyte.com

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  • Announcement of the formation of a catalog of ISDEF members’ decisions
  • ISDEF Spring 2017 presentation