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Banks and Consulting

Section date(s) : 03.10.2010

Moderator(s):
Leo Matveev, leo@searchinform.ru

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  • Welcome speech
  • «Рейтинг оффшоров: Определяем лучший»
  • Rating of offshore companies: Determine the best one
  • A round-table discussion: optimal movement of finances considering the use of different jurisdictions.

Legal

Section date(s) : 02.10.2010

Moderator(s):
Motsnyi Igor, igormotsnyi@hotmail.com

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  • Making money with patents: case study of a Russian software company
  • Intellectual Property and software business: what do you have to know about IP before investor comes - case study
  • Welcome speech
  • Licensing - Avoiding Costly Mistakes in OEM, Co-branding, Re-branding Agreements
  • Trademarks for software companies
  • Software business incorporation in the European Union – how to settle in a right way – corporate, legal and financial considerations.
  • State registration of computer programs is a basis of intellectual property protection
  • Tax issues in software business in Russia and abroad

Marketing

Section date(s) : 02.10.2010

Moderator(s):
Vlaskin Alexey, fredgolm@gmail.com

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  • How the manufacturer of duplicated software can create own partner network and increase sales in times
  • The beauty of skepticism
  • Go Global or Go Home: only practical marketing and no theory :)
  • Nine steps to sell you software online
  • Welcome speech
  • Software marketing offline
  • How to estimate effectiveness of internet marketing.
  • Marketing kitchen: tips and hints for IT-companies.
  • Product marketing
  • Facts of Your Success in Online Business - Best Practices
  • Conversion Optimization - Tools & Best Practices to Do it Yourself

Programs of developers support

Section date(s) : 01.10.2010

Moderator(s):
Katalov Vladimir, vkatalov@elcomsoft.com

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  • Intel Partner Programs for Software developers and vendors
  • Microsoft Partner Program news and improvements
  • Новая платформа разработки и рынок приложений Windows Phone 7
  • Legislative measures of support of software developers in Russia
  • Toolbars integration capabilities and partner's schemes
  • SDK for developers of mobile software from Softkey
  • Localization technologies: how to turn problems into opportunities
  • New technologies from Embarcadero for developers

Plenary session

Section date(s) : 01.10.2010

Moderator(s):
Philippenko Michael, michaelphilippenko@gmail.com

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  • The State of the Industry Software and Trends 2010
  • Sight at the Russian software market through a prism of Softkey buyers
  • Welcome speech
  • Privileges for software developers: to whom will they help?
  • Russia’s Ministry of IT and Communications salutatory words
  • Nokia: mobile platform development perspectives.
  • Microsoft for developer's companyes – 2011
  • Developing trust for your software business

Practical Dubograev seminar

Section date(s) : 03.10.2010

Moderator(s):
Dubograev Dmitri, dubograev@legal-counsels.com

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  • Practical Dubograev seminar

Staff

Section date(s) : 03.10.2010

Moderator(s):


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  • Motivation systems - monetary and non-material methods of employees loyalty increase
  • Review of the job market in the field of IT and the Internet
  • Welcome speech
  • A round table: Career question: from a startup upto business.
  • Битва Полов, или вариации на тему «Женщины в IT». Круглый стол.
  • What team will be bought by the investor?
  • Leadership Strategy or All Entrepreneurs Are From Another Planet

Clouds and SaaS

Section date(s) : 03.10.2010

Moderator(s):
Rizhikov Sergey, bitrix@me.com

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  • Windows Azure Platform – возможности создания приложений в облаке
  • Clouds for ISV: defining market share and business model
  • Welcome speech
  • Software as a Service
  • Russian SaaS Monetization: Present Trends and Future Outlook
  • Преимущества и подходы к построению гибридных облачных инфраструктур - как, когда и зачем?
  • Managed Telecom Services and SaaS Challenge. Go-To-Market Models and Strategies
  • SaaS: Where do Web developers, IT professionals and site developers go in the "cloudy" times
  • Как зарабатывать на облаках уже сегодня

PR and cooperation to mass-media

Section date(s) : 03.10.2010

Moderator(s):


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  • Ideal speaker for mass media – who is s/he?
  • PR is a serious game
  • Welcome speech
  • PR-motors and PR-rockets
  • 10 rules for better customer retention
  • PR and Media Relations on a new Way?
  • Легенды и мифы Social Media Marketing

Investments into IT market (presentation of projects)

Section date(s) : 02.10.2010

Moderator(s):


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  • Presentation of IT projects to investors

Investments into IT market (speeches and lectures)

Section date(s) : 02.10.2010

Moderator(s):
Galitsky Alexander, alexander@galitsky.com

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  • Welcome speech

Business growth

Section date(s) : 01.10.2010

Moderator(s):


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  • От 2 до 20. Масштабируемость бизнеса с учетом локальных особенностей
  • Welcome speech
  • Основные проблемы «растущего» бизнеса при выходе на Американский рынок
  • ABCD-сегментация: прозрачные отношения и мотивация партнеров
  • Nokia: Выход на международные рынки с мобильными приложениями
  • How to Go from Good to Great
  • Changing Payment Landscape